Stories from WaterReijk Weerribben Wieden
19-6-2015
The campaign “What drives you?” is an initiative by WaterReijk Marketing in collaboration with businesses, residents and visitors to the region. The campaign aims to acquaint the Dutch audience with the stories from the region.
Life-size milk carton
Besides the launch of the online magazine www.enwatdrijftjou.nl, a life sized milk carton from Weerribben Dairy was revealed and is one of the examples of how the campaign is being promoted throughout the country. The carton was unveiled by entrepreneurs Klaas de Lange from Weerribben Dairy and Martin Kruithof of the Restaurant Lindenhof.
Famous icons
Via the famous icons such as Giethoorn and the Weerribben the campaign seduces (online) visitors to explore other stories and secrets from the area as well. The stories are told by entrepreneurs, residents and visitors in the form of videos, interviews, blogs and photos in the online magazine. The first stories are movies of the Weerribben Dairy and Restaurant de Lindenhof. Various event posters, social media and joint promotions will support the campaign.
Cooperation with Weerribben Dairy
One of these joint promotions is with Klaas de Lange from Weerribben Dairy. The story of Klaas in the Weerribben is one of the stories in the campaign, it is brought into the country via a life-size milk carton. In the milk carton hides a refrigerator with cups of milk to promote the campaign.
Bundling stories
WaterReijk Marketing intends to bundle remarkable stories of the area in this campaign. Entrepreneurs, residents and visitors are also invited to share their story and become ambassadors of the region.
Periscope live video’s by Jonnie Boer
8-6-2015
Recently it was possible to virtually join Jonnie Boer in his daily activities via Periscope.
Periscope
For anyone who wants a peek into the world of a Michelin star chef (and who doesn’t?!) Jonnie Boer provides the possibility to access his mobile camera through the Periscope app. We witnessed him in a broadcast on a boat while collecting different products. The past week a dozen other live broadcasts were shared through his Twitter channel.
Citizen journalism
The Periscope app has been gaining more and more momentum in the recent months. It’s a tool that enables live citizen journalism within a few clicks on your mobile phone. When a recent bomb alert was issued at Jumbo Supermarket in Groningen, ‘ordinary citizen’ Rianne Schuurman instantly became the most important information channel for the Netherlands. One of the major Dutch news outlets (NOS) described the whole happening in retrospect (translated article in Google). It states that local news station RTV Noord saw the value of the broadcast and came to help when the battery of Rianne Schuurman’s phone was running low and made sure that she could remain in the ‘press area’.
For Android devices it’s only possible to connect via Twitter, iPhones can log in with a phone number as well.
Fooji avoids stress by ordering with emoji’s
5-6-2015
By tweeting an emoji to Fooji you can order food with a simple picture.
Ordering with emoji’s
Although the emoji ordering initially sounds like a joke, it makes the choice for a meal delivery quite easy. The stress that a regular meal order causes can be quite torturous. It takes a mouth-watering struggle browsing through the websites of local restaurants, when you just want the best and most delicious food on your plate as quickly as possible.
Updated weekly
In the Netherlands we are lucky with Thuisbezorgd.nl, that makes the choice much easier. But even on that website it can be quite difficult to select a specific dish. That where Fooji comes in with a matching $15,- dish for every food emoji, delivered by a top rated local restaurant. The restaurants that are chosen by the emoji service vary weekly.
Background and availability
Fooji was invented by Gregg Morton and Erik Zamudio and is initially only available in New York. The app stimulates local economies by including local restaurants and getting them into the mix with the big players. They also want to simplify the ordering process by ordering with emoji’s. The app doesn’t take any special dietary wishes into account.
The Dangers of Selfie Sticks – by Pizza Hut
26-5-2015
Pizza Hut has published a humorous and sarcastic video on 20 May about the use of the selfie and the selfie stick hype. Pizza Hut combines the actuality and humor in this great video, with the effect that now 7 days later, nearly 2.5 million people saw the video and probably smiled about it.
Using selfies and selfie stick in your marketing
We wrote about using the ‘selfie’ in your marketing earlier and we see more and more great examples. Like the Mandarin Oriental Hotel in Paris, which offers a ‘selfie in Paris’ tour. A select number of Marriot Hotels offers their guests the possibility to test a free GoPro camera during their stay. With the camera guests can share their vacation experiences with family and friends.
Selfie sticks aren’t unlimited popular
The hype of the ‘selfie’ stick has exploded to major proportions in the USA. We have heard that at several events the selfie stick is even prohibited. Recently friends of us experienced this at a baseball match of the Yankees.
Pizza Hut increases the ‘danger’ of the stick in this video and offers potential guests a smile. The only question is whether the relatively small connection with the Pizza Hut brand in the video works out and if the video will generate more guests for their restaurants.
Crowdsourced campaign by Grolsch
17-4-2015
This May Grolsch exists 400 years. To celebrate it, Grolsch organizes a crowdsourced campaign. The beer brewery is going to make an anniversary video and asks everyone from 18 years and older to upload a video of the ‘popping’ of a Grolsch bottle.
Crowdsourced video
We have seen a similar crowdsourced campaign in a different branch. New Balance asks their customers to make videos while running and upload it to the website Together We Run.
Participate in the Grolsch campaign
To participate in the campaign, you’ll need a swingtop bottle to pop. According to Grolsch, it will sound better if the bottle is at room temperature.
A video of popping a swingtop isn’t enough for the lead role in the anniversary video. A unique location is needed as well. The more unique your location is, the better your chances are to win a role in the video.
Grolsch advises to keep your phone horizontal. This makes the image better viewable and prevents the Vertical Video Syndrome (VVS).
In the hospitality industry, you can use the camera’s on the smartphones for your benefits as well. Organize for example an event with hundreds of livestreams from the phones of your guests through Periscope.
DreamCheaper
8-4-2015
This is another website that helps their customers to secure the best deal possible. Book a hotel in the ‘flexible option’, forward the confirmation to DreamCheaper and let them find you the best deal possible. They will rebook and cancel the old confirmation, and you will still get the same room!
DreamCheaper promises cheaper hotel rooms
DreamCheaper, a German start-up, has automated the process to make a deal with fluctuating room prices by canceling and rebooking the room anytime it signals the same room at a better price. Customers have to create an account on DreamCheaper and forward their confirmation email. DreamCheaper starts a process of price-comparison that continues until the day before check-in. The startup’s automated system monitors the changing room prices on hundreds of travel websites (they do vary on supply and demand).
According to DreamCheaper, customers have no risk, the website first books the new room and cancels the old one later. They take a 20 percent cut of the money saved, so it is always incentivized to get the best price. They promise to optimize 2 out of 3 reservations.
A positive development for consumers but for hoteliers it’s another player on the market looking for the cheapest deals possible. Of course at the expense of the revenue of the hotel room.
Chef’s Table Netflix series
1-4-2015
6 episodes on Netflix
Netflix introduces a new culinary documentary series about chefs and their philosophy about cooking. The documentary will be split into six episodes. Moviemaker David Gelb will visit a few top chefs during this series and has a look at their kitchens and private life’s. The trailer of Chef’s Table went online last Monday.
Participating chefs at Chef’s Table
Every episode the viewers of Chef’s Table have the opportunity to dive into the life of a different chef. The chefs will show their kitchen and private life for the viewers to have an idea. The participating chefs are Massimo Bottura (Osteria Francescana in Modena, Italy), Dan Barber (Blue Hill Restaurant in Stone Barns and in New York , USA), Francis Mallmann (El Restaurante Patagonia Sur in Buenos Aires, Argentina), Niki Nakayama (N/Naka Restaurant in Los Angeles, USA), Ben Shewry (Attica Restaurant in Melbourne, Australia), and Magnus Nilsson (Fäviken in Järpen, Sweden).
Chef’s Table is produced by David Gelb, Matt Weaver, Andrew Fried and Brian McGinn. The series is directed by David Gelb, Andrew Fried, Brian McGinn and Clay Jeter.
Chef’s Table premieres 26 April on Netflix.
Feed your appetite with food search suggestions
25-3-2015
Suggesto.be is based on a simple principle. On this website you have an online overview that makes the menus, dishes, breakfasts and brunches of the affiliated restaurants accessible. Those who fancy a particular dish, can get food search suggestions from the website and find restaurants that match their appetite.
Food search suggestions based on your appetite
Tim Prys, initiator of suggesto.be: “It is more than just an online menu. The suggestions of restaurants you don’t always find online. Those menus become very accessible on my website. Today it is a must to inform people about what you have to offer, without having to consult dozens of individual websites. Currently a large number of restaurants and brasseries in Hasselt are part of my project. However, the intention is to expand to (Belgian) Limburg and Flanders on the short term. The period in which we achieve these objectives depends, of course, on the growth of users.”
Prys is convinced that Suggesto.be has the potential to become an indispensable tool. “The feedback from both the restaurants and the users is very positive.”
Inspiration: we have often indicated the importance of the accessibility of your menu. It seems strange that these are often hidden in PDF format on most restaurant websites. This young Belgian startup puts these data in the spotlight. You can contact Tim Prys through tim.prys@suggesto.be
Dutch Street Food app
20-3-2015
‘Reizende Sterren’ introduces a street food app for the Netherlands. Soon the food trucks and festivals throughout the Netherlands can be found through the street food app.
The ‘Reizende Sterren street food app’ provides an overview of Dutch street food
entrepreneurs, food trucks and other mobile kitchens. The recent pilot with food trucks by the municipality of Amsterdam shows that it’s the perfect timing for such an app. In addition to visibility at festivals and events, users of the app can see where food trucks are located in the city, at designated spots on the street.
The launch of the ‘Reizende Sterren street food app’ will take place in May 2015
The street food app for consumers
• Free to download from the App Store (Apple & Android)
• Overview with foodtruck entrepreneurs, product information and their signature dishes
• Push notifications of promotions, recipes and tickets
• Current events calendar
• Information about festivals, markets, events, parties, permanent pitches
• Real-time locator with GPS
• Link with social media
• Consumers rating system
Statistics Data
With a consumer rating system within the app, it is possible to collect valuable data about consumer behaviour and appreciation that can help in the development of street food in the Netherlands. The street food app will collect data from every festival / event / food truck and ‘Reizende Sterren’ will provide an annual (public) overview of relevant information via an online analysis map.
A postcard from Istanbul, short film by the St. Regis
11-3-2015
The opening of the St. Regis Istanbul on 1 March 2015 is celebrated with a short film to introduce the St. Regis into Istanbul. St. Regis Hotels & Resorts and Emmy award winning actor and director John Malkovich have partnered to make this film.
About A postcard from Istanbul
A film about Istanbul and love, A Postcard from Istanbul was shot at the historical locations of the city and at The St. Regis Istanbul. Featuring Julian Sands and Turkish actress Belçim Bilgin, the film unveils the sensory treasures and charm of the city. It tells the story about a screenwriter in search of inspiration, who travels to Istanbul and discovers the city’s attractions with the help of a tour guide.
The St. Regis Istanbul
The St. Regis Istanbul is situated close to the Bosphorus and is surrounded by luxurious boutiques, the very best culinary offerings and the finest of art and entertainment. Mere steps away are attractions such as the Maçka Park and Taksim square. The 5-star luxury hotel has 104 rooms and 14 suites.
Inspiration: Create your own ‘short film’ around a special occasion in your hotel or at your location. It could go viral and reach a lot of potential guests.
