No more ‘broiler chicken’ in grill restaurant Gauchos
4-4-2016
Restaurant chain Gauchos has banned the ‘plofkip’ out of their twelve locations in the Netherlands. ‘Plofkip’ is the term we use in the Netherlands for a broiler chicken. Since last week you will only get chicken who are having a ‘Better Life quality’ mark. ‘Wakker Dier’ to be translated as ‘Awake Animals’ is a Dutch animal welfare organisation. They started a campaign in order to get as many restaurants as possible ‘broiler chicken free’.
Waking up between sharks with Airbnb’s ‘A Night At’
30-3-2016
A once in a lifetime experience: spending the night at a very unique accommodation. In the context of ‘A Night At’ campaign it is possible to spend the night in an underwater bedroom in the shark tank of Aquarium de Paris. This means you will wake up between sharks! Who dares?
Social Cinema: the short video
15-3-2016
The role of short videos within the Social Media channels increases. YouTube, Instagram, Snapchat, Vine, videos are everywhere. With Periscope and Facebook-live, it‘s even possible to stream live. Some companies are taking this video trend to a next level and are using social media to create short films for entertainment or advertising. The name: Social Cinema.
Donut ice cream cones
4-3-2016
Spotted on social media: donut ice cream cones. It’s one of the hypes if it comes down to ice cream!
Nutella Festival
29-2-2016
What began as a joke on Facebook has now turned into the first Nutella Festival of the Netherlands, wich will take place on the 16th of July in Amsterdam.
The Vivino Wine Scanner
10-2-2016
Almost 14 million wine lovers around the world are using the Vivino Wine Scanner app on their mobile phone. The app is getting more popular in Holland as well, considering the 500.000 user who installed the app lately. Recently we spotted an article on Springwise about the app and although the app already has a huge amount of users, we thought it would be interesting to take a deeper look into how to use this as a consumer as well as a hospitality employee.
#RFWinterTale storytelling around the Christmas Season
18-12-2015
The winter tales about Rudy the elk’s journey celebrating Europe’s Festive experiences. His journey is made even more special by the Rocco Forte hotels. Creating storytelling with the #RFWinterTale.
At the website of the Rocco Forte Hotel chain, you can find different stories about Rudy the elk, who is experiencing different elements of all the cities where the Rocco Forte chain has a residential hotel. In short all the stories are about Rudolph, the elk’s adventures while he travels through Europe. Every winter, he suffered the humiliation of being mistaken for a reindeer. So Rudy packed his bags for a grand tour through Europe, in order to educate the world about the mighty elk, which is definitely not the same as the reindeer. Even though his parents called him Rudolph….
Create your own story aroundRudolph, #RFWinterTale
As we write Rudy has already visited the Rocco Forte Astoria hotel in St. Petersburg, the hotel Savoy in Florence, the Villa Kenedy in Frankfurt and hotel Amigo in Brussels. Nice short bedtime stories to tell your kids, especially if they love to travel! At the website of the Rocco Forte chain you can create your own Winter’s Tale about Rudy. After sharing your tale at your social media channels, you can enter to win a 6-night stay at three of their luxurious properties, for two nights each.
About the Rocco Forte Hotel Chain
Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts in Europe. Located in Edinburgh, London, Brussels, Berlin, Frankfurt, Munich, Florence, Rome, Sicily and St. Peterburg. Each hotel is a landmark and they’re all individual hotels with exclusive design and distinctive dining and service. The hotels are member of The Leading Hotels of the World.
Nestlé’s CHEF On Tour
10-11-2015
Nestlé uses a food truck to let chefs get acquainted with their new CHEF sauces: Chef on Tour…
Nestlé makes use of the street food revolution that has led to an outburst of street food and food trucks. According to Nestlé, street food brings people together, the food truck vendor is often the producer and educates the consumer where the product (or dish) originates from, about the ingredients and how it is prepared.
With this in mind Nestlé shows their costumers how to make use of their new product with CHEF On Tour. Nestlé’s culinary advisor (chef Edwin Detering) exclusively promotes the ‘CHEF’ sauces in his own food truck. He explains the preparation of the sauces, the ingredients and its variations.
The sauces of ‘CHEF On Tour’
From 27 October until 12 November Nestlé visited a dozen of hospitality organisations. Nestlé Professional involved chefs of the Van der Valk hotel chain in the development of the ‘CHEF’ sauces. As part of that collaboration, Nestlé wanted the entire kitchen brigade at the Van der Valk hotels to become excited about the sauces that they developed with their colleagues.
The food truck was located at the (supplier)entrance of the kitchen of the hotels. Nestlé took the whole crew out to the food truck at an appropriate time (during the ‘mise en place’ before lunch or dinner). The demonstration only lasted 15 to 20 minutes, so the brigade could immediately get back to work. These are the sauces they got to know during their short break: CHEF Peppersauce, CHEF Red Winesauce, CHEF Stroganoff sauce and CHEF Grillsauce. At first the crew tasted just the sauce (heated), then combined with a piece of grilled sirloin steak and finally with a piece of baked chicken thigh.
Are we going to see ‘CHEF On Tour’ more often?
Nestlé’s vision on this subject: “If ‘CHEF On Tour’ is appreciated by the chefs and their teams, then we will definitely consider visiting other chains and/or individual hospitality organisations with this concept. We might even show up at some other hotel and/or restaurants events in 2016.”
Flight Funding; KLM experimenting with crowdfunding
8-10-2015
KLM is the first airline in the world that uses its social media channels for a FlightFunding experiment. Basically an experiment with crowdfunding. It is also a fine example of creating a new word in the English language and we wonder how it effects their brand image.
Oké, you say FlightFunding?
Today Juanita from Schijndel gets 24 hours (till 9 October, 7 am) the opportunity to make use of KLM’s social media friends to ‘FlightFund’ a flight to her family in Canada. KLM wants to use this experiment to test the strength of its social network. KLM has been using social media for years, it all began with the award-winning campaign, KLM Surprise in 2010. Since 2010 KLM has 24/7 social media service in 14 languages. Per week more than 150 social media service employees answer 70.000 messages from customers and fans. Amongst those messages there are many wishes from people who can’t afford to buy a ticket, but would love to travel.
Karlijn Vogel-Meijer, Manager Social Media KLM: “We would love to help everyone, of course, but sadly this is simply not an option for a business dependent on the sale of tickets. The FlightFunding concept arose from a deep-seated wish to help people make their dreams come true. This social media experiment will allow KLM to assess how its social network responds to appeals of this kind. From the stack of requests, the care team randomly selected the story of Juanita. ”
“Trial and error has played an important part in establishing KLM’s leading position in social media. FlightFunding really is an experiment. Today Juanita’s appeal has been posted on KLM’s social media channels. Everyone can make their donation on flightfunding.com. With over twelve million fans worldwide it must be possible to fund the amount for a ticket? However, in each experiment there is a chance that it will not succeed. We are very curious about the results. ”
The creative concept for Flight Funding has been developed in collaboration with Code d’Azur. See how Juanita experiences the FlightFunding.
Tres Hombres prepares a viral launch with Thunderclap
10-9-2015
Thunderclap sends a message through subscribed social media accounts at the same moment. By requesting users’ permission to send via their social media channels like Twitter, Facebook and Tumblr, it is possible to schedule a launch at one time.
Thunderclap social media distribution
The social media distribution tool shows who participates with the Thunderclap, it provides insight into the users supporting the message and creates a measurable reach. It gives the people joining a togetherness feeling because only the backers know about this upcoming ‘internet flashmob’ which can quickly provide be a trending topic. For the non-profit sector it is an interesting way to promote awareness campaigns by a “social contribution” instead of having to ask a financial contribution.
Sailing ship Tres Hombres
Using Thunderclap the crew of sustainable sailing ship ‘Tres Hombres’ will promote a campaign for organic coffee that the sailing ship will transport in 2016. Besides coffee, the ship was used to transport barrels of rum and chocolate with pure wind power over the ocean for the past five years. The ship can carry around 35 tonnes of cargo. Erik Rauws is one of the sailors Erik Rauws who has sailed along several times. He will join the sailing crew that will transport organic coffee from Costa Rica and created the sustainable coffee brand ‘Anemoi Coffee’. Half the ship is dedicated to cargo transport and half is used for passengers. People interested can join the crew on (a part of) the trip. The ship sails in the beginning of the summer in 2016 and a round trip takes about 5 months.
Anemoi Coffee by Sail
Share the Thunderclap by Erik Rauws and his Anemoi Coffee by Sail as well. The Thunderclap will be delivered on 11 September.
“We want to sail the most sustainable coffee in the world next year by sailing from Costa Rica to Amsterdam, join us!”
Deze kippen vind je niet meer terug bij Gauchos
