BookDinners | New Dutch reservation platform for restaurants
KHN (the Dutch entrepreneurial organization for Hotels, Restaurants and Cafés) announced a business initiative: a new reservations platform for and by restaurants: BookDinners. At this platform, restaurants will be in charge of their online relation with their guests, the guest data and the marketing activities. Restaurants participating will do this for free until mid-2018 and early 2018 BookDinners will be launched towards the Dutch consumer.
BookDinners | Result of collaboration
KHN worked together with SHK (The Cooperative Hospitality Chains), BookDinners (online platform), TheNext Table, Stardekk, Bonchef, Formitable, WeReserve, Resengo, CPI (Center for Public Innovation) and HorecaDNA to realize BookDinners. The platform is open to new partners, with KHN directly influencing the platform to continue to operate in the interests of the restaurants, keeping an eye at pricing, searchability and honest reviews of real guests. The common ambition is that there are at least 3,000 participating restaurants mid-2018.
Participation is free until mid-2018. From that moment on, participants pay a flat rate per month. Restaurant owners can use the data they collect through BookDinners themselves to strengthen the relationship with their guest, thus making their restaurant even more successful.
BookDinners | Take care of your reservations
Robèr Willemsen: “The strength of BookDinners lies in the fact that the platform evolves around your restaurant. The restaurant entrepreneur decides how to subscribe his or her restaurant, what marketing activities they will be doing and when. In addition, they can communicate directly with their (future) guests. I am convinced that this is an important condition for being successful as entrepreneur now and in the future.”