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The Sumo live restaurant Hirakunza Ginza Tokyo

1-5-2026

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MIMARU, a leading Japanese apartment hotel brand for families, is promoting a new way for international guests to experience one of Japan’s most iconic cultural traditions, at Hirakunza Ginza Tokyo, during an immersive sumo dining experience.

2 minutes read

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Trends we spotted | Week 17

28-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
• Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
• TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
• In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
• The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
• During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
• Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
• SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
• You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.

Enjoy reading!

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Innovative tourism concept ‘Schwarzwald.Dorf.Hotel. – Albergo Diffuso’

23-4-2026

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Schwarzwald Tourismus GmbH (STG) has selected five model municipalities for the tourism project ‘Schwarzwald.Dorf.Hotel. – Albergo Diffuso’. These are Klosterreichenbach (Baiersbronn), Nöggenschwiel (Weilheim), Oberharmersbach, Prinzbach (Biberach) and Schiltach. These towns will receive support in developing the concept until the end of 2026.

2 minutes read

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Airbnb launched a ‘Host Earnings Calculator’ for World Cup 2026

23-4-2026

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Airbnb is responding to the surge in accommodation demand around the 2026 World Cup with a new ‘Host Earnings Calculator’ tool for hosts. Interest in host cities is rising quickly, and more residents are considering renting out their homes temporarily. With a dedicated earnings calculator and attractive incentives, Airbnb aims to expand supply while encouraging new hosts to join the platform.

2 minutes read

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THOMS Underground Bar | Rotterdam nightlife hotspot reopens on the Meent

17-4-2026

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The music is back on and the dance floor is calling: THOMS Underground Bar is reopening its doors in the heart of Rotterdam. Starting Friday, April 24, the popular nightlife venue on the Meent will once again be open every Friday and Saturday from 10:00 PM to 3:00 AM.

2 minutes read

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Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair

17-4-2026

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This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.

2 minutes read

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Enjoying ‘royal pairings’ at the restaurants of The Entourage Group during King’s Day

14-4-2026

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During King’s Day in Amsterdam, the city transforms into one large festive setting filled with music, boats, and a vibrant sea of orange celebrations. The Entourage Group taps into this atmosphere with a culinary interpretation of this holiday. Across the city, their restaurants open their doors for a day full of flavor, ambiance, and refinement. With special ‘royal pairings’, combinations of dishes and cocktails, each location offers its own take on royal indulgence. Whether you are in the heart of the crowds or looking for a stylish escape, there is a perfect spot for every moment.

2 minutes read

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Trends we spotted | Week 14

7-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
• Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
• On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
• Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
• Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
• KFC in Spain is transforming its restaurant signs into giant döner skewers.
• A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
• Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
• Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.

Enjoy reading!

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Fairmont Hotels & Resorts launches new ‘Special Happens…’-experiences worldwide

7-4-2026

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Fairmont Hotels & Resorts has introduced six new immersive experiences as part of its ‘Special Happens…’-experiences, spanning properties across the globe. Further advancing the brand’s commitment to Make Special Happen for all guests, the offerings highlight Fairmont’s signature service and sense of celebration. Designed to create memorable moments rooted in local culture, the offerings are grouped into four themes: After Dark, In the Wild, Around the Table, and In the Spotlight.

3 minutes read

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Make it Peachy | A new summery spritz variation: the Peachtree Spritz

31-3-2026

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This season, the spritz gains a colorful and summery new variation. Peachtree, the global market leader in the peach liqueur segment, introduces the Peachtree Spritz: a light, refreshing cocktail with peach at its core, also launching as a ready-to-drink canned option. With the Peachtree Spritz, the brand adds its own twist to the spritz category, which has grown significantly in popularity in recent years.

Reading time: 2 minutes

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