Trends we spotted | Week 44
3-11-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- THE BUTCHER is expanding once again. The international high-end burger concept will open a new location on the Damrak in November 2026, in the heart of bustling Amsterdam.
- Dame Anya Hindmarch will design this year’s Christmas tree at Claridge’s. Reimagined as the Claridge’s Christmas Treehouse, it will be unveiled in the hotel’s lobby on Wednesday 25 November.
- Spa Haven, the wellness facility of Haven Hotel Rotterdam, Curio Collection by Hilton, is now fully open.
- Matcha has become an indispensable part of the drinks menu. PerfectTed, founded in 2021, aims to make matcha more accessible and part of everyday routines.
- Domaine EdeM is the low- and no-alcohol range of the Catena Institute of Wine, founded in 1995 by Dr Laura Catena. This article also introduces a new term for us: ‘zebra striping’.
- Square instead of round, thick instead of thin: with its new Detroit Style Pizza, Domino’s brings one of the most exciting pizza trends from the US to Germany.
- After the run club, the dog-walking club Beagels & Beans is a hit too: Bagels & Beans got neighbourhoods moving!
- Horecava is the largest annual trade fair for the hospitality and foodservice industry in the Netherlands. To mark its 70th anniversary, the event has looked back on the past 70 years and ahead to the next 70.
Enjoy reading!
Trends we spotted | Week 43
28-10-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- New travellers and destinations will give European tourism a whole new look by 2036, a new Accor report reveals.
- India’s Sunday PropTech acquires Fletcher Hotels and expands its European hotel portfolio.
- Christmas collection from Ghent’s Chocolaterie Vandenbouhede, featuring a “Bloody Mary” praline and a chocolate carousel in the window that really turns.
- McDonald’s and Tristen Epps-Long, winner of ‘Top Chef’ season 22, invite fans to take a look ‘Inside the Golden Arches’: a unique chef’s table experience!
- From the slopes to London… The Berkeley Rooftop Cabins are back this holiday season!
- Smart Coffee contains more than 17 active ingredients in a single serving. For hospitality entrepreneurs, this presents a dual opportunity: one cup appeals to two different spending categories, premium coffee and dietary supplements.
Enjoy reading!
Trends we spotted | Week 42
20-10-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- BottleCloths catch the drips every time a bottle comes out of the ice bucket, give staff a better grip and turn every pour into a considered, elegant gesture. A useful item!
- Restaurant ‘Jean-Georges at The Connaught’ has refreshed its menu, bringing back signature dishes from Jean-Georges Vongerichten’s celebrated restaurants Vong and Spice Market. With the return of an icon: the Black Plate.
- Bouillon d’Amsterdam opened in March 2026 in Hotel Die Port van Cleve, followed in June by Le Petit Bouillon d’Amsterdam in Amsterdam-Zuid. In 2027 they will open in three more cities in the Netherlands.
- SeaNext and Horecava open debate on the forgotten role of seafood in the protein transition during the Dutch Horecava on January 12.
- Hello Kitty® and her Friends are making their way to Burger King® restaurants in the US. To bring this Hello Kitty® partnership to the next level, Burger King is hosting a one-day Golden Claw Machine experience in a location in California.
- In the US, Stoner’s Pizza Joint serves up Halloween fun with pumpkin-shaped pizza.
- World-renowned artisans begin carving the immersive Christmas experience, ice!™, at resorts across the US.
Enjoy reading!
MaGie Creations launches apple pie made with brewer’s grain and 20% less butter
19-10-2026
On World Food Day (16 October), MaGie Creations launched an apple pie for the hospitality industry, made with brewer’s grain. Brewer’s grain is an innovative ingredient made from the grain left over from beer brewing, which now mostly ends up in animal feed. The pie tastes like a classic foodservice apple pie, but contains more fibre and 20% less real butter. The apple pie can now be ordered through the wholesaler Chef Centraal.
2 minutes read
De Kuyper launches a limited edition ready-to-serve Tiramisu Martini for the hospitality industry
13-10-2026
Creamy mascarpone, bold espresso and a hint of cocoa: this autumn, tiramisu is landing not only on the plate but also in the cocktail glass. Royal De Kuyper is launching the De Kuyper ready-to-serve Tiramisu Martini, a premium batched cocktail that turns the world-famous Italian dessert into a festive finale for the hospitality industry. The cocktail is fully pre-mixed and only needs to be shaken with ice and poured. Even the signature, velvety foam layer is created during shaking!
2 minutes read
Trends we spotted | Week 41
12-10-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Thai quick-service concept Pad Thai opened its newest location at Utrecht Centraal at the end of September, with an AI wok robot as a colleague.
- Spaghetteria is celebrating its fifteenth anniversary with the introduction of the ‘Pastapas’. They sold out in no time! New Pastapasses are likely to become available in November.
- Ron Blaauw, Bas Brouns and the team behind Ron Gastrobar Groep are entering into a long-term partnership with the Garçons Group, the culinary event company of Jeroen Robberegt and Jasper Gronert.
- The Flower Farm is entering the hospitality industry with palm oil-free minis. Hospitality professionals can request a sample via the website.
- PlanSimpler is a scheduling tool via WhatsApp, developed by a start-up from Eindhoven. The have enrolled in the 2027 Horecava Awards.
- Last week, Subway® unveiled Blueprint, a renewed restaurant and brand experience that modernizes the way guests order and eat, in support of growth in EMEA.
- KFC is introducing Go Buckets, a new way to enjoy KFC, which makes its signature Finger Lickin’ Good® chicken suitable for snacking and moments beyond the traditional meal.
- McDonald’s bottled pickle brine, Pickle Boost, was handed out as a pick-me-up for runners at last weekend’s Chicago Marathon.
Enjoy reading!
GLP-1 weight loss drugs | Figures, examples and how to adapt your menu
8-10-2026
Ozempic, Wegovy, Mounjaro: you’re reading about those GLP-1 weight loss drugs more and more often in the Netherlands, and increasingly in connection with the hospitality industry. In 2025 we already published a blog about the Ozempic menu. Back then it was still mainly a foreign curiosity. Now McDonald’s is adapting its menu in the US, and that is a different league altogether. In this blog, Marjolein van Spronsen puts it all in order: the numbers, the behaviour of users, how the chains are responding and how to adapt your menu as a hospitality industry entrepreneur.
4 minutes read
Trends we spotted | Week 40
5-10-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Gault&Millau’s Austrian hotel guide has introduced a ‘Longevity & Medical Wellness’ category for the first time.
- CÔNE Paris opened in March 2026 and is a coffee bar serving espresso-based drinks, including a −86 °C Dirty Coffee.
- In Leiden, during the 3 October celebrations, we spotted a focaccia from Giò Neapolitan Espresso topped with hutspot cream: a tradition in Leiden with a Neapolitan soul.
- EMMA Safety Footwear is introducing Connect Sport: a new O2 work shoe built for demanding days in hospitality.
- Marketer Sem van der Wilk built software while employed at the Inge de Bruijn Swimming Pool in Barendrecht, connecting the pool’s existing systems. Since January 2026 he has done so through his own company.
- Disaronno is introducing a new bottle design with the global campaign ‘The Dolce Side of Life’.
- On Wednesday 14 October, The Biggest Wine Club in Utrecht kicks off. Wine influencer Annemiek Hummelink and Tessel Andeweg of bar Vivid are organising the first edition.
Enjoy reading!
Trends we spotted | Week 32
10-8-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- DoorDash recently unveiled DoorDash Air, an in-house program that will develop a drone delivery system.
- ‘Twelve Nights of Wonder’ for the 2026 holiday season at Orlando World Center Marriott. Are you already working on your holiday season calendar?
- For one night only, on August 27, 2026, Waldorf Astoria New York’s legendary Grand Ballroom will transform into a full-size tennis court beneath the chandeliers.
- It already sounds delicious in French: “La Brioche Glacée & Toastée célèbre les saveurs Fetish de la Maison: Ispahan et Infiniment Vanille”.
- Avani Hotels & Resorts is inviting guests to celebrate International Dog Day, which takes place on 26 August, with a getaway designed for the whole family.
- Hamburg-based robotics company goodBytz and Leonardo Hotels Central Europe have entered into a strategic partnership.
- Vinyl Voyages: ‘Monkey Shoulder Selects’ spotlights Europe’s trendiest Hi-Fi bars and cocktail neighbourhoods.
- Radisson Hotel Group leverages its strong owner confidence to accelerate global growth.
Enjoy reading!
Trends we spotted | Week 27
6-7-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- The Lounges chain with 250+ venues in the UK will open its first location overseas in Essen, Germany.
- After weather codes yellow, orange and red, there’s one more colour to watch this summer – Code Purple at Bagels & Beans.
- Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
- Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent.
- Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, recently announced a significant milestone with the opening of its 50th address.
- At McDonald’s Germany, you can enjoy 23 international product highlights during ‘Mission: World Menu’.
- Travel And Tour World (TTW) recently unveiled its Top 100 Luxury Hotels in the World 2026, a global ranking honouring exceptional properties redefining modern hospitality.
- Great news for Belgian fries lovers heading to Paris, chef Mallory Gabsi has opened his Fry Shop 140 Degrés.
- Wonder, a leading food technology platform, and Zipline, an autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas.
- Inspiration for ice cream parlours: we spotted ‘Cookies Cloud Cups’ at Ovis Coffees in London.
Enjoy reading!
THE BUTCHER keeps growing - International burger brand opens new location on the Damrak
After the run club, the dog walking club is a hit too - Beagles & Beans gets neighbourhoods moving
Domaine EdeM - The next generation of alcohol-free wine
Domino’s in Germany launches Detroit Style Pizza
PerfectTed - Matcha for the foodservice industry
Renovated Spa in the Haven Hotel on the Leuvehaven in Rotterdam is now fully open
