Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair

17-4-2026

  • Claridge’s X The Newt in Somerset - Rural charm meets Art Deco elegance in MayfairClaridge’s X The Newt in Somerset - Rural charm meets Art Deco elegance in Mayfair
  • Claridge’s X The Newt in Somerset - Rural charm meets Art Deco elegance in MayfairClaridge’s X The Newt in Somerset - Rural charm meets Art Deco elegance in Mayfair
  • The Newt in Somerset - this spring rural charm meets Art Deco elegance at Claridge's in MayfairThe Newt in Somerset - this spring rural charm meets Art Deco elegance at Claridge's in Mayfair
  • Claridge’s X The Newt in Somerset - Rural charm meets Art Deco elegance in MayfairClaridge’s X The Newt in Somerset - Rural charm meets Art Deco elegance in Mayfair

This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.

2 minutes read

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Trends we spotted | Week 15

13-4-2026

  • ‘Brew City® Beer Battered Potato Waves’ by McCain Food for the US and Canada‘Brew City® Beer Battered Potato Waves’ by McCain Food for the US and Canada
  • Capri in the City - The Berkeley in LondonCapri in the City - The Berkeley in London
  • De Verspillingsfabriek - the Waste Factory - 10 years of impactDe Verspillingsfabriek - the Waste Factory - 10 years of impact
  • Feel Good Friday - a themed day exploring the role of cleaning in the hospitality experience at this festivalFeel Good Friday - a themed day exploring the role of cleaning in the hospitality experience at this festival
  • KFC® drops their first single, ‘Finger Lickin' Machine’KFC® drops their first single, ‘Finger Lickin' Machine’
  • McDonald's Türkiye has launched a ‘Drink & Drive’-campaign spotlighting driving safetyMcDonald's Türkiye has launched a ‘Drink & Drive’-campaign spotlighting driving safety
  • The Eberhardjes (ccokies with a gentle Amsterdam theme) arrive at SchipholThe Eberhardjes (ccokies with a gentle Amsterdam theme) arrive at Schiphol

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
  • Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
  • Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
  • From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
  • KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
  • AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
  • McCain Foods launched Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
  • From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
  • The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
  • McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.

Enjoy reading!

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Emblems Collection announces its first address in France | La Citadelle Vauban in Belle-Île-en-Mer

10-4-2026

  • Emblems Collection announces its first address in France - La Citadelle Vauban in Belle-Île-en-MerEmblems Collection announces its first address in France - La Citadelle Vauban in Belle-Île-en-Mer
  • Emblems Collection announces its first address in France - La Citadelle Vauban in Belle-Île-en-MerEmblems Collection announces its first address in France - La Citadelle Vauban in Belle-Île-en-Mer
  • Emblems Collection announces its first address in France - La Citadelle Vauban in Belle-Île-en-MerEmblems Collection announces its first address in France - La Citadelle Vauban in Belle-Île-en-Mer
  • Emblems Collection announces its first address in France - La Citadelle Vauban in Belle-Île-en-MerEmblems Collection announces its first address in France - La Citadelle Vauban in Belle-Île-en-Mer

La Citadelle Vauban of Belle-Île-en-Mer, one of the most remarkable heritage landmarks along the French coastline and a true emblem of the island, will become the first Emblems Collection property in France, joining Accor’s newly launched ultra-luxury boutique hotel collection.

2 minutes read

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Trends we spotted | Week 13

31-3-2026

  • Bali Starlings set free at Anantara Ubud Bali ResortBali Starlings set free at Anantara Ubud Bali Resort
  • Planet Hollywood Hotel & Casino Tiblisi (Georgia)Planet Hollywood Hotel & Casino Tiblisi (Georgia)
  • The world’s first certified underwater aged Planteray Rum at NH Collection Maldives Reethi ResortThe world’s first certified underwater aged Planteray Rum at NH Collection Maldives Reethi Resort
  • Grubhub launches drone delivery pilot with Dexa at Wonder in New JerseyGrubhub launches drone delivery pilot with Dexa at Wonder in New Jersey
  • Grubhub launches drone delivery pilot with Dexa at Wonder in New JerseyGrubhub launches drone delivery pilot with Dexa at Wonder in New Jersey
  • Travel and Tour World has released its list of the 50 safest travel destinations for 2026Travel and Tour World has released its list of the 50 safest travel destinations for 2026
  • Horecava strengthens culinary focus with Gault&Millau guide launch in Amsterdam as of 2027Horecava strengthens culinary focus with Gault&Millau guide launch in Amsterdam as of 2027

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Horecava is taking the next step in its culinary positioning with the arrival of the Gault&Millau Netherlands guide launch in Amsterdam.
  • Speaking of April Fools’ jokes: BJ’s Restaurants is launching a bold Pizookie with a sweet-and-savory twist on April 1 — the ‘Sweet Heat Pepperoni Pizookie®’.
  • Planet Hollywood has announced plans to open a large-scale resort, including hotels, a casino, and an entertainment complex, in Tbilisi.
  • Travel and Tour World recently published its list of the 50 safest travel destinations for 2026. Due to geopolitical tensions, travelers are increasingly choosing stable countries with strong infrastructure and reliable systems. Find out where the Netherlands ranks!
  • Anantara Ubud Bali Resort has recently launched an initiative to release the endangered Bali starling (a bird species) into the jungle. The first two pairs will be released on Earth Day.
  • Grubhub is launching a pilot program for drone delivery by Dexa at Wonder in Green Brook, New Jersey.
  • NH Collection Maldives Reethi Resort, in collaboration with Planteray Rum, has completed the world’s first certified underwater rum aging process.
  • This week, among others: we spotted  ‘Wearable Cones’ on Instagram, handy for the ice cream season? And a funny April Fools’ post by the Nuttington Post about ‘McSushi’.

Enjoy reading!

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Trends we spotted | Week 12

23-3-2026

  • 160 years of hospitality celebrated amongst others with an 't Noorden Blond Beer160 years of hospitality celebrated amongst others with an 't Noorden Blond Beer
  • A special Easter egg at Claridge’s ArtSpace Café created by chef Thibault HauchardA special Easter egg at Claridge’s ArtSpace Café created by chef Thibault Hauchard
  • Easter by Cedric Grolet at The Berkeley in LondonEaster by Cedric Grolet at The Berkeley in London
  • Afternoon Tea at Jean-Georges at The Connaught in LondonAfternoon Tea at Jean-Georges at The Connaught in London
  • HEINEKEN has surpassed the 1,500 0.0 tap points mark in the NetherlandsHEINEKEN has surpassed the 1,500 0.0 tap points mark in the Netherlands
  • The first direct booking app for hotels launches in ChatGPT by LighthouseThe first direct booking app for hotels launches in ChatGPT by Lighthouse
  • Design & Wijn launches Dutch fortified wine - PortiqueDesign & Wijn launches Dutch fortified wine - Portique

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Padbol, an energetic Argentine game that combines padel and football on a fenced-off court.
  • Lighthouse is launching the first ChatGPT app for direct hotel bookings, featuring AI-driven, reliable hotel information.
  • 24H Chefs, a biennial initiative with Gault&Millau, sees top chefs cook for 24 hours to raise funds for War Child and the Prinses Máxima Centrum.
  • Bagels & Beans is expanding to nearly 100 locations, preparing for international expansion and appointing Carolien Vergouwe as managing director.
  • The ‘Wissel ’ns Wat!’ campaign encourages the Dutch to make plant-based choices and offers a newsroom on the protein transition.
  • Design & Wijn, in collaboration with Wijngoed Gelders Laren, is launching Portique, a Dutch port-style wine in a limited edition of just 438 bottles.
  • Le Pain Quotidien is opening a location at Designer Outlet Roermond, thereby expanding its presence in the Netherlands.
  • HEINEKEN has reached 1,500 alcohol-free tap points in The Netherlands and is promoting responsible 0.0 draught beer consumption at sports clubs.
  • Het Noorden celebrates its 160th anniversary with Noorden Blond, a speciality beer brewed by Brouwerij Wentersch.
  • Nine new properties join the global Relais & Châteaux collection.

Enjoy reading!

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Layan Life by Anantara | A new generation of women-focused longevity retreats

23-3-2026

  • Layan Life by Anantara Herbal Remedy with TTM ConsultationLayan Life by Anantara Herbal Remedy with TTM Consultation
  • Layan Life by Anantara - Thai Traditional MedicineLayan Life by Anantara - Thai Traditional Medicine
  • Layan Life by Anantara - ExteriorLayan Life by Anantara - Exterior
  • Anantara Layan Phuket ResortAnantara Layan Phuket Resort
  • Anantara Layan Phuket ResortAnantara Layan Phuket Resort

Layan Life by Anantara, the brand’s flagship wellness retreat at Anantara Layan Phuket Resort, introduces a new collection of women-focused longevity retreats designed to support and empower women at every life stage. From tech-overloaded teens to women navigating midlife hormonal changes and those seeking strength and vitality later in life, the programmes address evolving wellbeing needs.

2 minutes read

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Redefine Meat launches next-generation plant-based Flank Steak

13-3-2026

  • Redefine Flank Steak - Sophie LowRedefine Flank Steak - Sophie Low
  • Redefine Flank Steak - Sophie LowRedefine Flank Steak - Sophie Low

Redefine Meat, the pioneer of ‘new-meat’ – an emerging category of premium-quality, 100% plant-based products – today announces the next generation of its multi-award-winning Redefine Flank Steak, offering a richer, juicier and even more premium steak for meat lovers, vegetarians and vegans alike. The New-Flank is now available to both new customers and Redefine Meat’s existing network of foodservice partners and retailers across Europe.

2 minute read

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Chocolate Hotel Suite opens its doors to the “sweetest person” in the world

5-3-2026

  • Chocolate Hotel Suite opens its doors to the “sweetest person” in the worldChocolate Hotel Suite opens its doors to the “sweetest person” in the world

Tony’s Chocolonely and The Social Hub, two leading B Corp brands committed to making the world fairer and more inclusive, have joined forces to create a chocolate-covered hotel room. But there’s a twist. A stay in the new chocolate pop-up suite at The Social Hub Amsterdam cannot be booked (or paid for). Guests can only stay there if they are nominated as the sweetest person in the world.

2 min read: lees verder

DAPPER. cooks field-fresh hop shoots straight from the source

3-3-2026

  • Hop shoots on the menu at restaurant DAPPER. in Ghent, Belgium.Hop shoots on the menu at restaurant DAPPER. in Ghent, Belgium.
  • Hop shoots on the menu at restaurant DAPPER. in Ghent, Belgium.Hop shoots on the menu at restaurant DAPPER. in Ghent, Belgium.
  • Hop shoots on the menu at restaurant DAPPER. in Ghent, Belgium.Hop shoots on the menu at restaurant DAPPER. in Ghent, Belgium.
  • Hop shoots on the menu at restaurant DAPPER. in Ghent, Belgium.Hop shoots on the menu at restaurant DAPPER. in Ghent, Belgium.

For chef Nick Dapper, hop shoots are something exceptional. Not only because of their flavour, but because of what they demand from a chef: speed, focus, and a refusal to take shortcuts. Their season is short. They oxidise quickly. And they don’t submit to routine. At DAPPER., he works with hop shoots harvested from the fields of Paul Temmerman.

Are hop shoots on your menu in the season?

3 minutes read

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Wissel ’ns Wat! sets the Dutch protein transition in motion again

24-2-2026

  • Wissel ’ns Wat! sets the Dutch protein transition in motion againWissel ’ns Wat! sets the Dutch protein transition in motion again

On March 2, Wissel ’ns Wat! (or in English: Let’s swap) will launch, a new nationwide behaviour-change campaign in the Netherlands that takes over from the ‘National Week Without Meat’ and will now remain active year-round. The campaign focuses on the so-called ‘movable middle’: the 53% of Dutch consumers who rarely choose plant-based alternatives but are open to change when it is practical, tasty, and accessible.

Based on the change in this initiative: why not serve your guests’ favourite dish as a vegetarian option?

2 minutes read

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