VYVO launches new category of ‘Clean Functional Drinks’ | No sugar, no sweeteners, just focus
16-6-2026
Consumers increasingly want the benefits of functional beverages, but they are becoming more critical about what goes into them. In a market filled with sugar and artificial additives, demand is growing for an effective alternative that supports wellbeing and mental sharpness without unnecessary ingredients. Amsterdam-based VYVO is responding to this trend with a functional soft drink that is free from both sugar and sweeteners, yet designed to give your day a healthy boost.
2 minutes read
Van Gelder introduces an AI recipe assistant | New tool supports chefs with recipe development and menu inspiration
11-6-2026
From recipe development to menu inspiration, artificial intelligence is increasingly finding its way into professional kitchens. To support chefs and hospitality entrepreneurs, Van Gelder has introduced an AI recipe assistant. This digital tool provides users with inspiration for dishes, cooking techniques, and applications for fresh ingredients within seconds.
2 minutes read
Trends we spotted | Week 22
2-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
- The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
- Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
- Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
- In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
- Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
- Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.
Enjoy reading!
Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair
17-4-2026
This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.
2 minutes read
Trends we spotted | Week 15
13-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
- Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
- Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
- From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
- KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
- AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
- McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
- From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
- The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
- McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.
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Emblems Collection announces its first address in France | La Citadelle Vauban in Belle-Île-en-Mer
10-4-2026
La Citadelle Vauban of Belle-Île-en-Mer, one of the most remarkable heritage landmarks along the French coastline and a true emblem of the island, will become the first Emblems Collection property in France, joining Accor’s newly launched ultra-luxury boutique hotel collection.
2 minutes read
Trends we spotted | Week 13
31-3-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Horecava is taking the next step in its culinary positioning with the arrival of the Gault&Millau Netherlands guide launch in Amsterdam.
- Speaking of April Fools’ jokes: BJ’s Restaurants is launching a bold Pizookie with a sweet-and-savory twist on April 1 — the ‘Sweet Heat Pepperoni Pizookie®’.
- Planet Hollywood has announced plans to open a large-scale resort, including hotels, a casino, and an entertainment complex, in Tbilisi.
- Travel and Tour World recently published its list of the 50 safest travel destinations for 2026. Due to geopolitical tensions, travelers are increasingly choosing stable countries with strong infrastructure and reliable systems. Find out where the Netherlands ranks!
- Anantara Ubud Bali Resort has recently launched an initiative to release the endangered Bali starling (a bird species) into the jungle. The first two pairs will be released on Earth Day.
- Grubhub is launching a pilot program for drone delivery by Dexa at Wonder in Green Brook, New Jersey.
- NH Collection Maldives Reethi Resort, in collaboration with Planteray Rum, has completed the world’s first certified underwater rum aging process.
- This week, among others: we spotted ‘Wearable Cones’ on Instagram, handy for the ice cream season? And a funny April Fools’ post by the Nuttington Post about ‘McSushi’.
Enjoy reading!
Trends we spotted | Week 12
23-3-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Padbol, an energetic Argentine game that combines padel and football on a fenced-off court.
- Lighthouse is launching the first ChatGPT app for direct hotel bookings, featuring AI-driven, reliable hotel information.
- 24H Chefs, a biennial initiative with Gault&Millau, sees top chefs cook for 24 hours to raise funds for War Child and the Prinses Máxima Centrum.
- Bagels & Beans is expanding to nearly 100 locations, preparing for international expansion and appointing Carolien Vergouwe as managing director.
- The ‘Wissel ’ns Wat!’ campaign encourages the Dutch to make plant-based choices and offers a newsroom on the protein transition.
- Design & Wijn, in collaboration with Wijngoed Gelders Laren, is launching Portique, a Dutch port-style wine in a limited edition of just 438 bottles.
- Le Pain Quotidien is opening a location at Designer Outlet Roermond, thereby expanding its presence in the Netherlands.
- HEINEKEN has reached 1,500 alcohol-free tap points in The Netherlands and is promoting responsible 0.0 draught beer consumption at sports clubs.
- Het Noorden celebrates its 160th anniversary with Noorden Blond, a speciality beer brewed by Brouwerij Wentersch.
- Nine new properties join the global Relais & Châteaux collection.
Enjoy reading!
Layan Life by Anantara | A new generation of women-focused longevity retreats
23-3-2026
Layan Life by Anantara, the brand’s flagship wellness retreat at Anantara Layan Phuket Resort, introduces a new collection of women-focused longevity retreats designed to support and empower women at every life stage. From tech-overloaded teens to women navigating midlife hormonal changes and those seeking strength and vitality later in life, the programmes address evolving wellbeing needs.
2 minutes read
Redefine Meat launches next-generation plant-based Flank Steak
13-3-2026
Redefine Meat, the pioneer of ‘new-meat’ – an emerging category of premium-quality, 100% plant-based products – today announces the next generation of its multi-award-winning Redefine Flank Steak, offering a richer, juicier and even more premium steak for meat lovers, vegetarians and vegans alike. The New-Flank is now available to both new customers and Redefine Meat’s existing network of foodservice partners and retailers across Europe.
2 minute read
VYVO launches new “clean functional drinks” category - Mango Passion
VYVO launches new category of ‘Clean Functional Drinks’ | No sugar, no sweeteners, just focus
VYVO launches new “clean functional drinks” category - apple-lime
