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Trends we spotted | Week 30

24-7-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• American Express and ALL Accor expand the power of membership with new global partnership.
• Eberhardjes and Dolly Bellefleur launch limited edition ‘Liefde (love) NOW’, available at all STACH stores in Amsterdam.
• Registration for the Horecava Awards 2027 is now open. Since July 23rd, companies, startups, and entrepreneurs in the foodservice industry are able to submit their most innovative product or concept.
• Claridge’s has announced the publication of its first-ever book, Claridge’s: Queen of Hotels, Hotel of Kings.
• POP+BARK and Rooftop Cinema Club UK are bringing dogs to the movies for a full day of dog-friendly rooftop cinema action on Sunday, August 16.
• The McDonald’s restaurant in Breukelen, operated by the new franchisee Ronen van ’t Hoog, is the Dutch flagship location for the international ‘World Menu Heist’-campaign.
• Are you already thinking about how to create a festive Christmas atmosphere in your hotel? The Immersive Christmas Experience, ice!™ at the Gaylord Hotels has already been announced!

Enjoy reading!

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Trends we spotted | Week 25

23-6-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• As Anantara Hotels & Resorts celebrates 25 years of meaningful travel, the brand is shining a spotlight on the people who have shaped its story with the launch of the ‘People Who Inspire’ series.
• Mandarin Oriental and Amouage unveil ‘Whispers of the Fan’, a bespoke luxury amenities collection inspired by the art of hospitality.
• Paris is celebrating the release of season 4 of the hit series The Bear on Disney+ with a special pop-up. On June 27 and 28, fans can enjoy the famous beef sandwich from The Bear at restaurant Amagat.
• We recently wrote about the combination of tea and cheese, and now we’ve spotted a Gouda Latte, or Gouda Cheese Iced Latte, created by YourCoffeeDude.
• One of Monaco’s most iconic beach clubs, La Rose des Vents, has received a colourful Gucci makeover. Check out the details in the images, we love it!
• We love the idea of serving mini cocktails, like the mini Espresso Martini featured in a reel by L’Antica Enoteca in Rome.
• Barista Cafe is expanding to 30 branches in the Netherlands, with a focus on nationwide coverage.
• Effium has developed an innovative pan which, inspired by rocket technology, uses up to 50% less gas and cooks faster and more efficiently.

• Bagels & Beans is looking for a new bagel manager in Zutphen and is organising an open day for this purpose on June 29.

 Enjoy reading!

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Zwarte Cross snack set for nationwide launch | Tante Rikanto already outselling frikandels and croquettes

19-6-2026

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With great pride and rumbling stomachs, the organization behind Zwarte Cross, the Feestfabriek Alles Komt Goed BV, has announced that the Tante Rikanto snack will soon be available nationwide in the Netherlands. “A milestone that will shake up the food & beverage world,” according to the former Zwarte Cross festival director and the snack’s namesake, Tante Rikie.

2 minutes read

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Museum of Ice Cream opens its sweetest adventure yet in Las Vegas 

18-6-2026

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As the largest Museum of Ice Cream location to date, the Las Vegas flagship delivers a larger-than-life celebration of joy. Spanning 14 one-of-a-kind installations inspired by the energy, glamour and playful spirit of Las Vegas, the experience invites guests to indulge their senses through immersive, whimsical environments and plenty of sweet surprises.

2 minutes read

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Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition

12-6-2026

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The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.

1 minute read

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Trends we spotted | Week 20

19-5-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
• Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
• Two examples of hosPETality:
  • At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
  • The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
• Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
• Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
• Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.

Enjoy reading!

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Menu-Order-AI taps into the GLP-1 shift | What to order of the menu?

1-5-2026

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The rise of GLP-1 medication (prescription drugs that mimic a natural hormone to manage Type 2 diabetes and obesity by regulating appetite, increasing fullness, and controlling blood sugar) is changing the eating habits of millions of consumers worldwide. Reduced appetite, shifting preferences, and a focus on high-protein, lighter meals are shaping new choices at the table. Yet when dining out, practical guidance is often missing. That’s exactly where Menu-Order-AI comes in. The U.S.-based app helps users decide in real time what to order, tailored to their dietary needs and goals. With more than 110,000 downloads in just four months, demand for this kind of smart, in-the-moment support is clearly growing.

2 minutes read

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Trends we spotted | Week 17

28-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
• Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
• TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
• In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
• The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
• During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
• Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
• SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
• You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.

Enjoy reading!

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McDonald’s Türkiye Introduces ‘Archie’ for gamers

7-4-2026

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McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s Türkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the ‘Archie’ for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.

2 minutes read

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Grand Café Het Noorden in Aalten starts ‘Het Noorden Offline Resort’

27-3-2026

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Dining out without phones on the table for a change. In a time when screens are everywhere, Grand Café Het Noorden in Aalten is deliberately choosing the opposite approach. Starting in April, the hospitality business is launching a striking experiment: Het Noorden Offline Resort. Upon arrival, guests can voluntarily hand in their smartphones to be stored in a secure locker. In return, they receive an offline menu featuring puzzles, games, and other table activities.

2 minutes read

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