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Museum of Ice Cream opens its sweetest adventure yet in Las Vegas 

18-6-2026

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As the largest Museum of Ice Cream location to date, the Las Vegas flagship delivers a larger-than-life celebration of joy. Spanning 14 one-of-a-kind installations inspired by the energy, glamour and playful spirit of Las Vegas, the experience invites guests to indulge their senses through immersive, whimsical environments and plenty of sweet surprises.

2 minutes read

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Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition

12-6-2026

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The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.

1 minute read

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Trends we spotted | Week 20

19-5-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
• Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
• Two examples of hosPETality:
  • At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
  • The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
• Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
• Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
• Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.

Enjoy reading!

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Menu-Order-AI taps into the GLP-1 shift | What to order of the menu?

1-5-2026

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The rise of GLP-1 medication (prescription drugs that mimic a natural hormone to manage Type 2 diabetes and obesity by regulating appetite, increasing fullness, and controlling blood sugar) is changing the eating habits of millions of consumers worldwide. Reduced appetite, shifting preferences, and a focus on high-protein, lighter meals are shaping new choices at the table. Yet when dining out, practical guidance is often missing. That’s exactly where Menu-Order-AI comes in. The U.S.-based app helps users decide in real time what to order, tailored to their dietary needs and goals. With more than 110,000 downloads in just four months, demand for this kind of smart, in-the-moment support is clearly growing.

2 minutes read

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Trends we spotted | Week 17

28-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
• Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
• TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
• In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
• The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
• During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
• Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
• SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
• You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.

Enjoy reading!

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McDonald’s Türkiye Introduces ‘Archie’ for gamers

7-4-2026

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McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s Türkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the ‘Archie’ for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.

2 minutes read

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Grand Café Het Noorden in Aalten starts ‘Het Noorden Offline Resort’

27-3-2026

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Dining out without phones on the table for a change. In a time when screens are everywhere, Grand Café Het Noorden in Aalten is deliberately choosing the opposite approach. Starting in April, the hospitality business is launching a striking experiment: Het Noorden Offline Resort. Upon arrival, guests can voluntarily hand in their smartphones to be stored in a secure locker. In return, they receive an offline menu featuring puzzles, games, and other table activities.

2 minutes read

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Chocolate Hotel Suite opens its doors to the “sweetest person” in the world

5-3-2026

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Tony’s Chocolonely and The Social Hub, two leading B Corp brands committed to making the world fairer and more inclusive, have joined forces to create a chocolate-covered hotel room. But there’s a twist. A stay in the new chocolate pop-up suite at The Social Hub Amsterdam cannot be booked (or paid for). Guests can only stay there if they are nominated as the sweetest person in the world.

2 min read:

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Trends we spotted | Week 9

3-3-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Burger King is introducing updates to its iconic Whopper, including a new bun and box packaging.
• Live Más LIVE 2026 by Taco Bell, a Hollywood-themed event revealing its 2026 menu innovations.
• Kyriad has launched ‘Prompt It’ the first AI-powered travel guide created by the brand.
• Travel and Tour World has released its ‘Top 50 Nightlife Travel Destinations for 2026’.
• Starbucks is launching new Coffee & Protein bottled drinks on March 23.
• Freddy’s Frozen Custard & Steakburgers has added permanent Senior Meals (55+) to its menu.
• Mandarin Oriental has appointed Simone Biles as its first Global Wellness Ambassador.

Enjoy reading!

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Trends we spotted | Week 7

17-2-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Inspiration for next year! Why not spoil your best male friend for Valentine’s Day? Einstein Bros. Bagels introduced their ‘Bro-quet’!
• Viral push pop sushi has also been spotted in the Netherlands at Twapan in Eindhoven and Rolling Sushi in Amsterdam.
• Fletcher Hotels opens a boutique hotel at Michelin-starred restaurant De Kromme Dissel (*).
• The first location of a fashion-forward café by streetwear brand, 13DE Marzo, opened last November in Pavilion Kuala Lumpur in Malaysia. They serve tiny teddy bears with their drinks.
• Jill hotel Brussels & restaurant Nook offer an extensive mocktail menu and serve no alcohol.
• California Almonds partnered with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles.
• The Shangri-La hotel group launched a global search for one lucky winner to receive an 88-Night Global Stay.
• Nobu Hospitality will launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives.
• Mandarin Oriental Hotels will expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience.

Enjoy reading!

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