Virtual influencer as brand ambassador for Postillion Hotels

7-7-2020

  • Erik-Jan Ginjaar, algemeen directeur Postillion Hotels & Esther Olofsson

Early 2021, Postillion Hotels will be the first Dutch hotel chain to enter into a long-term partnership with Esther Olofsson, the first virtual influencer in the Netherlands. This starts at the occasion of the opening of their new hotel in the World Trade Center (WTC) Rotterdam. Olofsson is fully computer generated and created by communication agency RauwCC. As a brand ambassador made from bits and bytes, she is prominent at the festive unveiling and opening of the new Postillion hotel and will be available as the most trusted city guide for hotel guests 24/7.

You can follow Esther Olofsson on her Instagram account, in addition, a complete profile of Esther has been compiled. For example: she was ‘born’ in Malmö, Sweden, is 29 years old and has lived in Rotterdam since 2019. Just like a real-life influencer, Esther works with local entrepreneurs and on behalf of brands that match her character and taste!

Reading time: 2 minutes

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The Upside Down Amsterdam | The largest ‘Instagram museum’ in Europe

7-7-2020

  • Anna Nooshin in The Upside Down Amsterdam - credits The Upside Down Amsterdam
  • Anna Nooshin in The Upside Down Amsterdam - credits The Upside Down Amsterdam
  • The Upside Down Amsterdam
  • The Upside Down Amsterdam

On the third of July Anna Nooshin opened the doors of her own completely new Instagram museum: The Upside Down Amsterdam. After a year and a half of brainstorming, planning and searching for the perfect location, this dream has come true in collaboration with entrepreneur Hans Plesman. Visitors can immerse themselves in a completely new museum experience. The Upside Down Amsterdam also wants to activate social involvement and bring a deeper message. Attention is asked for ‘forgotten children’, among other things, with which they support the foundation ‘Het vergeten Kind’ (the Forgotten Child). The initiators believe that everyone has the right to play and that’s why they are opening up the experience to this target group in cooperation with the foundation.

“It’s great that after years this dream can finally be realised. With The Upside Down Amsterdam we want to create so much more than just an Instagram worthy museum. We want to tell a story about the Netherlands of today and give visitors and creatives the opportunity to fully develop themselves in our museum. In addition, one of our most important pillars besides entertainment is education and we will focus on lectures and master classes where experienced content creators and influencers share their creative passion with our visitors”, says Anna Nooshin.

Reading time: 1 minute

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Trends we spotted | Week 26

30-6-2020

  • trends we spotted this week

Here in the Netherlands it looks like we control the #Covid-19 outbreak and we’re trying to get used to the new normal. We wish all those living in areas where all the measurements against the pandemic are still in place to stay healthy and take care of each other.

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about Prosecco Rosé that will hit the market in 2021 and about a Ramen Pizza, created by Pizza Hut and Japanese ramen chain Menya Musashi.

In Reykjavík ICE & FRIES opened their doors, a selfservice concept with a bionic bar. Two cocktail-shaking and dancing robots create more than 150 drinks per hour.

And in New York the city government is considering extensive road closures as part of its plans to slowly reopen its economy, The architecture and design company The Rockwell Group have created a modular kit to create safe terraces on the pavements.

Airbnb is going to measure discrimination at their platform, they’re creating a system in cooperation with Color Of Change and with guidance from civil rights and privacy rights organizations. The project is called Project Lighthouse. And Starbucks introduces an Impossible Breakfast Sandwich in selected locations in the U.S.  lees verder

‘Rain Check Registry’ by Domino’s Pizza in the USA | For those who have to postpone their wedding because of the pandemic

29-6-2020

  • Domino's Pizza created a 'Ran Check Registry' for those who had to postpone their wedding

Domino’s Pizza knows that wedding planning is exhausting. Replanning a wedding due to a pandemic is twice as exhausting. Now friends and family can send couples pizza to show their support with Domino’s new Rain Check Registry, on dominosweddingregistry.com.

Many couples have had to postpone their weddings due to the circumstances around COVID-19. Great marketing by Domino’s Pizza in the USA to help make their days brighter with their ‘Rain Check Registry’.  

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What does the hospitality industry do in the context of the COVID-19 virus? | Inspiration May 18

18-5-2020

As noted last week, we here in the Netherlands are still in an ‘Intelligent Lockdown’ which means, we’re all working from home if possible and our high schools,  universities, restaurants, cafés, gyms, leisure centers, museums, etcetera are closed. But we can take a walk outside and shop for food and even shop at hardware stores and garden centers. As from May 11 our primary schools have re-opened as have the day-care centres but also hair and beauty salons and physiotherapist are allowed to re-open.

As from the first of June restaurants will re-open with a maximum of 30 persons inside, and a social distance of 6 feet, terraces are re-opening as well without a maximum of guests. This, of course, if the Covid-19 casualties remain low. Our government created a path in which they think our economy has to restart, with no festivals, concerts or congresses till the first of September and even gyms aren’t allowed till then. In the meantime we keep spotting all kind of inspiration worldwide around the hospitality industry.

With this week links to articles about the Robot dog Spot that is used in a park in Singapore to warm people to observe a social distance. And the Restaurant Brands International Inc. (Burger King, Tim Hortons and Popeyes) considers designing face masks as part of their uniforms.  

‘Care by Roseate Hotels & Resorts’ is an interesting article for those hotels who aren’t sure yet what measures to take to implement a touchless hospitality.  And Eleven Madison Park’s chef-owner Daniel Humm says the coming back of his famous restaurant is a question mark.

The Frontline Stays Program by Airbnb has had 100,000 nights booking in free or subsidized accommodations for first responders. And check out the red puzzle by Heinz Canada! Would be appreciated by European puzzle and ketchup aficionados as well, especially during lockdown.  

Stay healthy and take care of each other! ^Team Horecatrends

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Trends we spotted | Week 12

20-3-2020

  • trends we spotted this week

Our perspective on the world has completely changed in the past week, what a paradigm shift! I personally thought that we would no longer post trends and inspiration on Horecatrends. It seems of no importance right now but we also spotted a lot of positive inspiration. So, we have written a ‘trends we spotted this week’ with small positive gestures and inspiration in these anxious times.
Stay healthy and take care of each other! ^Marjolein van Spronsen

This week, among other links to articles about a hand wash tutorial by Gordon Ramsey and the Cheese trucks of the London based The Cheese Bar.

McDonald’s in the U.S. and Canada are considering rent deferrals for its franchisees and Uber Eats is introducing a new support package that includes a waiving of delivery fees on all orders from independent restaurants across U.S. & Canada and dedicated marketing campaigns.

And an article at Eater about what restaurants need right now to actually survive in the USA. Here in the Netherlands, the government is taking all the necessary measures at this moment and even banks are helping. We wish all restaurant owners worldwide will be able to find a way to stay in business.

Chipotle tackles social distancing with virtual hangouts on Zoom, interesting inspiration if you try to reach young people. And upscale restaurant Canlis in Seattle finds new business model in the Covid-19 crisis.

In the Netherlands we spotted free e-learning programs for people working in the hospitality industry and many restaurants offer gift vouchers with benefits. One of them doesn’t give vouchers but gift plates!

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Booking.com | Twenty epic unique places to stay to kick start 2020 New Year’s resolutions

24-1-2020

  • booking.com the 'Practice Self Care Room'
  • booking.com the 'Snap Your Best Shot Room'
  • booking.com the 'Snap Your Best Shot Room'
  • booking.com the 'Unplug Room'
  • booking.com the 'Recommit To Romance Room'
  • booking.com the 'Read More Room'
  • booking.com the 'Learn To Dance Room'
  • booking.com the 'Learn To Code Room'
  • booking.com the 'Become Financially Savvy Room'
  • booking.com the 'Be More Adventurous Room'

This holiday season, Booking.com, the global travel leader with a mission to make it easier for everyone to experience the world, is encouraging consumers to book a trip to help kick start 2020 New Year’s resolutions. In an effort to offer inspiration, Booking.com is custom designing 20 incredible experiences available for guest bookings, with each “Resolution Suite” themed to align with 20 of the most popular New Year’s resolutions for 2020. Booking.com has encouraged consumers to #BookYourResolution to help them come true.

Great marketing campaign by booking.com. Unfortunately only available in the US and hopefully the lucky ones that had the opportunity to stay in one of their resolutions suites are probably even more motivated to have their resolution come true! The suites were available for 2 nights as from January 17th! It might be a great 2021 New Year’s resolution for Booking.com to create a likewise campaign in Europe, preferably in Amsterdam!

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KINGSTAIRS | Burger King gave away free Whoppers in the Bronx

17-1-2020

To celebrate the DVD release of the movie Joker, Burger King gave away free Whoppers delivered to residents of the Bronx in New York City. This because they have been suffering through tourists from all over the world climbing the ‘Joker stairs’ on Shakespeare Avenue! Burger King said anyone living in the same borough as the now-famous stairs could get a free Whopper delivered by Uber Eats until January 12 if they used the code KINGSTAIRS.

Another example of a viral marketing campaign to promote a local happening. So if your city has its own special circumstances….. like a famous Instagram spot, use it to promote your product through social media. And we all know that residents in cities like Amsterdam, Barcelona, Paris etc. ‘suffer’ due to the influx of tourism. Play with it!    

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Trends we spotted | Week 38

20-9-2019

At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other a link to an article about ‘The Swingers Open 2019’, a crazy golfing tournament at Swingers City in London, sponsored by Tanqueray No. Ten.

Also two articles with sustainable initiatives by McDonald’s in Germany and the UK and Burger King in the UK.  SeaBubbles is another sustainable initiative in Paris, these electric and futuristic taxis are hovering the Seine.

From London this week two examples of a collaboration around one ingredient, a truffle menu at restaurant Orrery and the ‘Champagne Friends’ initiatives by bubbledogs.

Ever heard about a PizzaRitto? You can eat them at Russo’s House of Pizza in Pearl River, New York State. What it is? Check out the video! lees verder

Trends we spotted | Week 30

26-7-2019

  • Trends we spotted this week

At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about ice cream dumplings which are at the menu of Oddfellows in New York City and about The Grid, a combination of Escape rooms & cocktails in London. A new concept by Lollipop’s.

 In Hong Kong Fairwood eSports Café will open and it will be the first eSports café in the city which will be a dining destination as well. In Croatia they spotted smart city benches which are also internet hot spots. Created by the firm Include. And Tokyo is getting its own ‘Bubble Tea’ theme park!     

 In an American article we have spotted the pre-dinner drink Haus, a start-up in aperitifs with a lower alcohol level than other spirits. Sounds delicious! And start-up Third Aurora is busy creating self-translating wine labels! With a link to a video how this works!

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