The Avocado Show Boutique | ‘To stay, to go, to deliver’ concept
The Amsterdam entrepreneurs Ron Simpson and Julien Zaal expanded ‘The Avocado Show’ with ‘The Avocado Show Boutique’ – an all-day counter concept that helps locals to eat their daily recommended dose of pretty healthy food. The first boutique opened this month at the Willemsparkweg in Amsterdam Zuid. With this launch follows the long-awaited international expansion of The Avocado Show.
The MacCoin | To celebrate the 50th anniversary of the Big Mac
To celebrate the 50th anniversary of the Big Mac, McDonald’s unveiled the MacCoin, a limited edition global currency backed by the internationally iconic Big Mac that fans across the world can get their hands on starting August 2 to share, collect or redeem. Beginning at lunch time on August 2, customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the U.S., while supplies last. Starting on August 3 through 2018, customers can redeem their MacCoin for a free Big Mac at participating McDonald’s restaurants in the U.S. and in more than 50 participating countries. Of course the MacCoin has no cash value and is only redeemable for one free Big Mac at participating McDonald’s restaurants through 2018.
Trends we spotted | Week 31
At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, amongst others about edible art, the most Instagrammable hotel in Spain and about the Hello Kitty train in Japan. Also, what if everything you bought had a label that told you where exactly your money was going?
Click on the title if you would to read the full article. Enjoy reading!
Ice cream parlors | Trend white paper
The third Sunday of July was designated in the USA as National Ice Cream Day, in fact even July is the Ice Cream Month since 1984. It seems that the those who celebrate this National Day have to thank President Ronald Reagan for it! He wanted to commemorate a treat enjoyed by over 90 percent of the nation’s population and produced by 10% of the nation’s milk supply. When Reagan’s proclamation was officially signed into law, he also called on the U.S. people to pay tribute to ice-cream with “appropriate ceremonies and activities.”
This Sunday is ice cream party time! We created a white paper with all the trends we spotted the last couple of years.
Seedlip launches the first No & Low cocktail bar worldwide
Seedlip is the world’s first distilled non-alcoholic spirit, and now launches the world’s first No & Low cocktail bar [N o l o]. An innovative and totally new bar concept that emphasizes the taste and ingredients of a cocktail instead of the alcohol percentage.
On 24 & 25 July, N o l o cocktail bar, can be found in a selection of the best bars in 15 of the most dynamic cities around the world.
Inspiration | Will Shawarma be the next big thing in food?
We spotted Choco Kebab some years back but the last couple of weeks we got a couple of Facebook posts about this sweet version of shawarma. We also spotted a DIY shawarma in New York City and most recently a vegan shawarma that’s being served at Noma in Copenhagen. Here in the Netherlands we love a great shawarma joint, especially if they serve it with lamb meat. But we never spotted a vegan version before, some inspiration in this article!
Bubbledogs | Celebrates the FIFA World Cup with tournament for hot dogs
Bubbledogs, the gourmet hot dog and Champagne bar in Fitzrovia, will celebrate the FIFA World Cup with their very own hot dog tournament inspired by the teams that make it all the way to the quarter-finals. Co-founder Sandia Chang will create eight wildly different hot dogs, inspired by the flavours of home for each national team, to coincide with the first quarter-final matches in Russia on Friday 6th July. Unfortunately the Germany-inspired hot dog won’t hit the menu, but the Spanish hot dog does sound great as well! Don’t you wonder which hot dog will win?
The Fairy Floss Dessert Burger | The hidden Instagrammable dessert
The Long Story Short cafe in Brunswick, Australia has been offering a new special dessert for a while: The fairy floss burger. This burger is hidden in a large cotton candy casing and is 100% Instagrammable.
The world’s first pizza box for eating pizza in bed | By Boston Pizza
It was never all that challenging in the first place, but eating pizza in bed just got even easier, thanks to a new pizza box developed by Canadian chain Boston Pizza. Unveiled in an online video in the beginning of June, an unassuming limited edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Boston Pizza introduced ‘BP in Bed’ on social media with the hashtag #BPinBed. Although the pizza boxes were a part of a larger promotion campaign we think they might alway be handy!
ShareOle | Snap, Share, Earn | Marketing automation with a human touch
With ShareOle you reward your customer for sharing pictures of your product or service. This way they guarantee you a higher organic reach on your social media channels and a massive exposure. It’s a new app created by a Dutch marketing company WASOE. Instead of investing in new customers, invest in your current customer and let them help you to reach new customers. Your customer has dinner at your place, makes a picture, shares it at Instagram with the hashtag #ShareOle and the name of the restaurant, the total likes will be translated in a discount!