McDonald’s Türkiye Introduces ‘Archie’ for gamers
7-4-2026
McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s Türkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the ‘Archie’ for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.
2 minutes read
Grand Café Het Noorden in Aalten starts ‘Het Noorden Offline Resort’
27-3-2026
Dining out without phones on the table for a change. In a time when screens are everywhere, Grand Café Het Noorden in Aalten is deliberately choosing the opposite approach. Starting in April, the hospitality business is launching a striking experiment: Het Noorden Offline Resort. Upon arrival, guests can voluntarily hand in their smartphones to be stored in a secure locker. In return, they receive an offline menu featuring puzzles, games, and other table activities.
2 minutes read
Chocolate Hotel Suite opens its doors to the “sweetest person” in the world
5-3-2026
Tony’s Chocolonely and The Social Hub, two leading B Corp brands committed to making the world fairer and more inclusive, have joined forces to create a chocolate-covered hotel room. But there’s a twist. A stay in the new chocolate pop-up suite at The Social Hub Amsterdam cannot be booked (or paid for). Guests can only stay there if they are nominated as the sweetest person in the world.
2 min read:
Trends we spotted | Week 9
3-3-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Burger King is introducing updates to its iconic Whopper, including a new bun and box packaging.
- Live Más LIVE 2026 by Taco Bell, a Hollywood-themed event revealing its 2026 menu innovations.
- Kyriad has launched ‘Prompt It’ the first AI-powered travel guide created by the brand.
- Travel and Tour World has released its ‘Top 50 Nightlife Travel Destinations for 2026’.
- Starbucks is launching new Coffee & Protein bottled drinks on March 23.
- Freddy’s Frozen Custard & Steakburgers has added permanent Senior Meals (55+) to its menu.
- Mandarin Oriental has appointed Simone Biles as its first Global Wellness Ambassador.
Enjoy reading!
Trends we spotted | Week 7
17-2-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Inspiration for next year! Why not spoil your best male friend for Valentine’s Day? Einstein Bros. Bagels introduced their ‘Bro-quet’!
- Viral push pop sushi has also been spotted in the Netherlands at Twapan in Eindhoven and Rolling Sushi in Amsterdam.
- Fletcher Hotels opens a boutique hotel at Michelin-starred restaurant De Kromme Dissel (*).
- The first location of a fashion-forward café by streetwear brand, 13DE Marzo, opened last November in Pavilion Kuala Lumpur in Malaysia. They serve tiny teddy bears with their drinks.
- Jill hotel Brussels & restaurant Nook offer an extensive mocktail menu and serve no alcohol.
- California Almonds partnered with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles.
- The Shangri-La hotel group launched a global search for one lucky winner to receive an 88-Night Global Stay.
- Nobu Hospitality will launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives.
- Mandarin Oriental Hotels will expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience.
Enjoy reading!
VITAL gives “Food and Whatever” extra meaning with the launch of the VITAL GYM
6-2-2026
VITAL, the school catering formula from FHC Formulebeheer, gives the slogan “Food and Whatever” extra meaning. VITAL already stands for tasty and healthy food in balance, so that pupils and teachers can get the best out of themselves every day. With the launch of the VITAL GYM, VITAL is expanding that balance: in addition to healthy food, exercise will take on a more prominent role.
Reading time: 1 minute
Pizza Hut’s new un-Italian pasta campaign | Approved by the toughest food critics: Italians?
26-1-2026
A funny campaign by Pizza Hut in Dubai! They recently launched pasta – and not just any pasta. According to the company their pasta is creamy, cheesy, overloaded with sauce and proudly breaking every Italian culinary rule. The brand even calls it un-Italian pasta. Knowing this would never win over traditional Italians, Pizza Hut decided to do something bold: challenge Italian identity itself.
1 minute read
Inspiration for 2026, from 2025
8-1-2026
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you need ideas.
You can download the whitepaper for free on the next page.
ibis hotels launches ‘The Go Getters’ series
11-12-2025
ibis, the leading global economy hotel brand, recently announced the launch of ‘The Go Getters’, its first-ever social miniseries. The innovative content series marks a bold move by a global hospitality brand into the fast-growing world of miniseries, ultra-short, vertical video story series that have captivated hundreds of millions of viewers worldwide. If you’ve ever tried planning a group trip, ibis’ new social miniseries The Go Getters may feel strikingly familiar. The brand’s first foray into vertical storytelling blends creator energy with real travel mishaps, resulting in a surprisingly bingeable experience.
2 minutes read
‘Free Sleep at Fletcher Package’ | They can’t make it any easier, but they can make it more fun!
11-11-2025
Fletcher Hotels in the Netherlands responds to the Tax and Customs Administration’s slogan in the Netherlands with a playful twist. From January 2026, VAT on accommodation will increase significantly, making a weekend away more expensive for many Dutch people. The VAT on hotel stays will then increase from 9% to 21%. An increase of no less than 12%. The Tax and Customs Administration always says: ‘We can’t make it more fun, but we can make it easier.’ Fletcher Hotels turns this around: ‘We can’t make it easier, but we can make it more fun!’. With this in mind, Fletcher Hotels is introducing the ‘Free Stay at Fletcher Package’. Guests who come for dinner and breakfast can stay overnight for free. With this package, the VAT is 21% on €0, or 0. The package can be booked until December 1, 2025!
2 minutes read
McDonald's Türkiye Introduces 'Archie' for Gamers
