Innovative tourism concept ‘Schwarzwald.Dorf.Hotel. – Albergo Diffuso’
23-4-2026
Schwarzwald Tourismus GmbH (STG) has selected five model municipalities for the tourism project ‘Schwarzwald.Dorf.Hotel. – Albergo Diffuso’. These are Klosterreichenbach (Baiersbronn), Nöggenschwiel (Weilheim), Oberharmersbach, Prinzbach (Biberach) and Schiltach. These towns will receive support in developing the concept until the end of 2026.
2 minutes read
Trends we spotted | Week 15
13-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
- Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
- Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
- From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
- KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
- AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
- McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
- From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
- The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
- McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.
Enjoy reading!
Emblems Collection announces its first address in France | La Citadelle Vauban in Belle-Île-en-Mer
10-4-2026
La Citadelle Vauban of Belle-Île-en-Mer, one of the most remarkable heritage landmarks along the French coastline and a true emblem of the island, will become the first Emblems Collection property in France, joining Accor’s newly launched ultra-luxury boutique hotel collection.
2 minutes read
Trends we spotted | Week 9
3-3-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Burger King is introducing updates to its iconic Whopper, including a new bun and box packaging.
- Live Más LIVE 2026 by Taco Bell, a Hollywood-themed event revealing its 2026 menu innovations.
- Kyriad has launched ‘Prompt It’ the first AI-powered travel guide created by the brand.
- Travel and Tour World has released its ‘Top 50 Nightlife Travel Destinations for 2026’.
- Starbucks is launching new Coffee & Protein bottled drinks on March 23.
- Freddy’s Frozen Custard & Steakburgers has added permanent Senior Meals (55+) to its menu.
- Mandarin Oriental has appointed Simone Biles as its first Global Wellness Ambassador.
Enjoy reading!
Trends we spotted | Week 8
23-2-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Westrock Coffee Company recently announced it has officially achieved its goal of becoming 100% responsibly sourced, fulfilling the commitment the company publicly set in 2021.
- The inaugural Anantara Concorso Roma will bring together 70 historic Italian cars in the heart of Rome. Taking place from the 16th-19th of April 2026.
- The development of the Al Layan Oasis project has been approved, it will become a new environmental and recreational destination in Dubai.
- Heineken® launched two new non-alcoholic flavours, Cold Pressed Lime and Nectarine Juniper, in the US.
- Tim Hortons, a coffee chain from North America, is introducing Golden Cinnamon Cold Foam as a limited-time customization option this spring. The brand also continues to highlight its protein latte platform.
- Jordan olive oil from Lesbos is now available in a paper bottle, made from 94% recycled cardboard, featuring a specially designed pourer that doesn’t spill a drop.
- The Dutch coffee and bagels chain Bagels & Beans distributes nearly 1,000 love cards for Valentine’s Day. We spotted Café Pli, een ‘Café à Lettres’ in Paris, where visitors can write a letter to their future selves!
- Onyx Coffee Lab (USA) tops the list as the best coffee shop in ‘THE WORLD’S 100 BEST COFFEE SHOPS’. Fuku by FriedHats in Amsterdam is ranked number 79! Congrats to all companies on this list!
Enjoy reading!
Inspiration for 2026, from 2025
8-1-2026
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you need ideas.
You can download the whitepaper for free on the next page.
Trends we spotted | Week 51
19-12-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted in New York: the push pop sushi van Suka Sushi!
- Horta Grand Café & Art Nouveau Room in Antwerp, are celebrating their 25th anniversary, marked among other things by the launch of a unique coffee table book.
- Leonardo Hotels is expanding its portfolio in the Benelux with the dynamic lifestyle brand NYX Hotels. The former Eden Hotel will be divided into a Leonardo hotel and NYX Hotel Amsterdam Rembrandt Square.
- Frites Atelier, the innovative fast casual concept from Michelin-starred chef Sergio Herman, opened its first Frites Atelier London location on Saturday December 13.
- Early December, Hotel Des Indes in the Hague, officially opened the Anna Pavlova Champagne Lounge and unveiled the Pavlova Christmas tree. Anna Pavlova was a famous ballerina and regular guest of the hotel. Beautiful theme!
- Chipotle has teamed up with travel brand BÉIS, to launch an exclusive travel essentials collection inspired by Chipotle’s iconic packaging. Béispotle: ‘The To-Go Collection’.
- Last weekend, PoPPo, a hyperlocal micro-mall, was launched in Amsterdam North in the 600 m² former Blokker building.
- A Pizza Wrap-Up by Domino’s Pizza Belgium, highlighting, among other things, which city consumes the most pizzas from the brand and which pizza is the most popular in Belgium.
- Early December, Albron opened a coffeecompany location at Amsterdam UMC. It is the first coffeecompany outlet in a hospital environment.
- On Monday, December 15, the Top 50 best Italian restaurants were announced, including a separate Top 50 for restaurants outside Italy. Restaurant Aroma Italian Fine Dining from Vaassen once again earned a place on this prestigious list, ranking 48th. Restaurant Pianeta Terra in Amsterdam ranked 31st.
Enjoy reading!
Trends we spotted | Week 44
3-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Grubhub and Avride are launching a trial with autonomous delivery robots in collaboration with restaurant chain Wonder.
- Saudi Arabia Railways and Arsenale present the first luxury train in the Middle East, “Dream of the Desert”, which will launch in 2026.
- Dior introduces Haute Motherhood, a postnatal wellness program at Dior Spa Cheval Blanc Paris. It’s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!
- Regis Hotels & Resorts in the U.S. and Maison Ladurée are creating festive afternoon teas and Parisian elegance during the Christmas period.
- The Dutch franchise formula eazie has once again been nominated for Best Fast Service formula in the Netherlands in the YouGov Out of Home Formula Monitor 2025.
- THE BUTCHER is opening a temporary haute fast food pop-up at Schiphol Amsterdam Airport. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.
- Hotelschool The Hague and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR/VR training courses that allow hotel staff to practice in realistic 360-degree environments!
Enjoy reading!
Young Entrepreneurs & new locations | Poké Perfect at Schiphol Plaza and M Social Hotel New York Downtown
17-10-2025
Every day, we spot fun and inspiring new concepts. This week, Poké Perfect opens its 15th, and largest, location yet at Schiphol Plaza! The healthy bowls fit perfectly with Schiphol’s goal to offer more variety, quality, and responsible choices. And M Social Hotel New York Downtown has opened, offering 569 rooms, their Beast & Butterflies signature restaurant, and a Metaverse experience connecting virtual and real worlds.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.
2 minutes read
Trends we spotted | Week 41
13-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Waterman House will become the AMANO’s Group second hotel in London.
- ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
- Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
- Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
- Disaronno celebrates its 500th anniversary with five exclusive limited edition bottles.
- From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more.
- To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter!
- In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.
Enjoy reading!
An aerial view of the Old Mill Museum in the holiday village of Oberharmersbach - credits heimatlichter/Schwarzwald Tourismus
