Museum Villa and Essense Food & Events | Contemporary art meets culinary storytelling
6-10-2025
Experiencing art with all your senses: that’s what the new partnership between Museum Villa and Essense Food & Events makes possible. Essense becomes Villa’s permanent partner in high-end hospitality. Together, they create unique experiences where art and gastronomy merge, with culinary storytelling as the guiding thread: “Where every bite tells a story.”
2 minutes read
Trends we spotted | Week 40
3-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
- Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
- The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
- the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
- In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
- Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
- Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
- What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.
Enjoy reading!
Trends we spotted | Week 39
29-9-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Ruby x ADE. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.
- Restaurant La Mar celebrates 20 years of Peruvian culinary excellence with ‘La Mar Around the World’ menu.
- A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. ‘Sweden, first country on prescription’ by Visit Sweden.
- Hot Slices, Cold Drinks. A collab between Siegfried Gin and Domino’s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza’s.
- The spooky season is arriving! Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.
- Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.
- October 3 means it’s time for Leidens Ontzet – and at Snackcafé de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.
- World Tourism Day – Stefan Hartman of NHL Stenden wrote a vision: ‘Use tourism to strengthen broad prosperity, not just the economy’.
Enjoy reading!
FlineBox | Diageo launches interactive electronic breathalyzer in the Netherlands
15-9-2025
Diageo and Fline are hosting the Dutch launch of the FlineBox today, September 15, at Anna van Buerenplein in The Hague. This interactive and accessible breathalyzer terminal helps people make more conscious choices, with one clear message: zero alcohol behind the wheel. More details on how this interactive electronic breathalyzer terminal works, in this article.
2 minutes read
The Doggy Route to Happiness | The world’s first sightseeing tour for dogs
12-8-2025
Last weekend, Helsinki, known as the happiest capital in the world, launched The Doggy Route to Happiness, believed to be the world’s first sightseeing tour designed especially for dogs. The event coincided with the World Dog Show 2025 and attracted over 1,000 dogs and their owners.
2 minutes read
Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya
7-7-2025
When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’
2 minutes read
Trends we spotted | Week 26
27-6-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted on Instagram: a bitterballen claw machine! Our ‘bitterballen’ would probably be cold by the time we manage to grab one.😉 Found at DUS in Utrecht.
- Also spotted on Instagram: a fun way to serve ice cream – Zoo Ice Cream by BoBa in Barcelona!
- Also via Instagram: the Tuna Fight Club – a spectacular dining experience at Notting Hill Fish + Meat Shop.
- Accor Netherlands has been named the official hotel partner of WorldPride 2026 in Amsterdam, taking place from July 25 to August 8, 2025.
- LuminAir, the bar above Amsterdam launches The Menu of Colors, a new cocktail menu inspired by prismatic colors. Artist Lynn Spoor created a matching artwork.
- Starting July 1, fans in the U.S. can take home a tiny piece of McDonald’s with one of 21 mini toys from the Lil McDonald’s Happy Meal.
- J Hotel Shanghai Tower is located at the top of China’s tallest skyscraper and the third-highest in the world.
- The Ruby Group will open its first Greek hotel in 2027, right in the heart of Athens, near Omonia Square.
- Redbrick is known for its iconic Safety Sneakers: sturdy work shoes with the look of casual sneakers. A completely renewed collection is now available.
Enjoy reading!
Spotlighting wellness on Global Wellness Day | Best practices from leading brands
13-6-2025
Wellness tourism is booming, with more and more people seeking treatments that help them feel healthier, look better, and live well—both physically and mentally. Tomorrow, June 14th, marks Global Wellness Day, and it’s the perfect opportunity for destinations and hospitality brands to shine a light on their wellness offerings.
These examples show how destinations and hotel brands can use Global Wellness Day 2026 as a platform to promote meaningful, holistic wellness experiences.
2 minutes read
Trends we spotted | Week 16
18-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
- The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
- McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
- The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
- Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
- A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
- And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
- Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
- Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!
Enjoy reading!
Trends we spotted | Week 04
27-1-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted at the Sigep in Italy where the product won 2 prizes: The Proissant. A protein croissant of the San Giorgio Italia Bakery House.
- To welcome the Year of the Snake, the fashion designer Shuting Qiu created an original artwork especially for Maison Hennessy. #ChineseNewYear
- With the aim to strengthen the connection between wine and gastronomy, Wine in Moderation announced a partnership with JRE-Jeunes Restaurateurs.
- A small and quick coffee fix by Mamonaku Kohi in the Philippines – linked to an article about micro spaces popping up in cities.
- Mövenpick debuts in Poland with 2 hotels: Grand Hotel Wrocław, Mövenpick Resort & Spa Karpacz and expands with 5 more hotels in the European market.
- A new franchise lunch restaurant will open in Bryant Park in New York City this spring, Toastique. We love their name, some more details about this concept in the US.
- Het Zalmhuis treats its birthday guests, free dinner for those celebrating their birthday at this restaurant in Rotterdam this year.
- At restaurant 10WILLIAMST. in Sydney you can enjoy all their desserts – with a ‘spoonful’.
Enjoy reading!
Art you can see, feel and taste -That is the promise of Museum Villa Westerpark and Essense Food & Events
Art you can see, feel and taste -That is the promise of Museum Villa Westerpark and Essense Food & Events
Jasper Gronert & Jeroen Robberegt van Essense Food & Events
Museum Villa Westerpark
Museum Villa - Lotte van Uittert, Trust van Max Siedentopf
