Three minutes in Italy
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
Phone-holding camera stand
In Japan a phone-holding camera stand is installed on tourist spots so tourists can take pictures of themselves without the help of others. The camera holder can rotate 360 degrees and is installed at the right height and distance to take a group photo. The stand is suitable for any smartphone and even tablets.
Streetlight with a message
In the area around São Paulo, Brazil residents can share stories in a special and direct way. The project ‘Mensagens Que Brilham’ equipped the street lights with special lenses with printed text. In the evening when the streetlights are switched on, different messages of residents are projected on the streets. This project is developed for AES Eletropaulo, an energy company. But we think that this is a special way to transmit a message, or fun for events or as an eye catcher for the entrance of a restaurant or hotel.
Pay with your face
A new payment system based on face recognition is introduced in Finland. The system is called Uniqul and guests can pay by showing their faces for the camera and wait for their profile to conform their purchase. No pin codes, credit cards, wallets or fingerprints anymore…. Uniqul wants to improve the safety and speed of transactions. We are curious how this technical system will develop the coming years. Who knows we will pay in a number of years with our face at a terrace or a hotel and we no longer need our wallet any more.
The Paris guide to tourists
Frenchmen have the image that they are often unfriendly to tourists and that they only speak their own language. The French who work in the tourism industry can now read the book ‘Do you speak touriste‘. This booklet is an initiative of CCIR and CRT from Paris and includes information for taxi drivers, restaurant staff and shop workers how to deal with tourists from different countries. The Dutch people often go on vacation in groups, spend an average of € 139,= per day and approximately 55% of the visitors would love to return within one or two years to Paris, according to the booklet.
+Pool tile by tile
A floating pool in the middle of New York City’s East River, wouldn’t that be great? It might become reality thanks to crowd-funding. +Pool, a sustainable design project that would bring a giant filtration system disguised as a pool to the waters separating Manhattan and Brooklyn. Aiming to clean up to half a million gallons of river water each day. Architectural firm Family and the design office PlayLab, would allow New Yorkers the opportunity to swim in the East River safely for the first time in a century. The project scored headlines two years ago when ideas for the pool first surfaced on Kickstarter. Now the ambitious dream has inched closer to reality, as PlayLab/Family has achieved their goal last week at the Kickstarter page to gear toward creating a test pool. We think a cleaning pool like that would do great in the canals of Amsterdam or the port of Rotterdam. And the idea of the personalized tiles is great as well. Read more at The Huffington Post.
Billboard mini appartments
The Belgian artist Karl Philips has given billboards an extra function with his project ‘The Good, the Bad, the Ugly’. He renovated old trailer billboards into small apartments. Thanks to the ads on the walls of their temporary house the inhabitants earn some money to live in a billboard. The ads also conceal that these billboards are used as apartments. Earlier we’ve spotted billboards used as a bench, a shelter from the rain or a ramp over stairs.
Maastricht hangs the laundry outside
This morning Maastricht welcomed the summer in a special way. In serveral streets freshly washed laundry was hanged out to promote the quest for the ‘cleanest’ photo of the city. The promotion is an initiative by VVV Maastricht and Townhouse Designhotel Maastricht.
IBM has designed special innovative billboards to promote its ‘Smart Cities Program’ in partnership with Ogilvy & Mather France. These billboards do not only have an informative function but function as useful surfaces as well. The billboards can be used as a bench, a shelter from the rain or a ramp over stairs. The aim of the project is to encourage smarter thinking when it comes to the development of ‘solutions’ for the city.
Public painting machine
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.