KLM uses Google Streetview in banner
Airliner KLM promotes flights from Stockholm to New York by the integration of Google Streetview in its advertisement banners on news websites. The ad shows new technical possibilities of the available space and creates an extra experience for the user. This feature can be very interesting for hotels as well.
The annual iG Nobel Prizes
Harvard University presents the annual iG Nobel Prizes on the 20th of September. The prizes are for respectable researchers that ‘make people laugh and then think’. The first satellite event in the Netherlands is in the ‘Stadsgehoorzaal’, Leiden. The award show is live broadcasted. Before the show various Dutch researchers and scientists explain their funny or crazy research to the audience. The Hotel Leiden, Ibis Leiden Centre and Holiday Inn offer special package deals for this event.
Around the plate
At Horecatrends.com we regularly organize trend presentations. Recently we were invited by Our Common Food to inspire the teams. Take a look at the (Dutch) Prezi presentation here.
Giant chewing gum and cigarette
This giant chewing gum and cigarette creates awareness about all the little indecents of life. The five meters high statues can be found on the train station of Marseille, France.
Having your battery die: a constant problem for the person on the move in the city. It always feels a little silly to drag around cables to charge your electronics at the office, doesn’t it? The folks at Brooklyn-based design agency PENSA! have created a new concept that allows you to get your charge on outdoors. Aptly named ‘Street Charge’, the idea is to attach a thin structure to existing street infrastructure such as street signs, powered by photovoltaic cells and batteries, allowing passersby to plug in their digital toys with a USB cable.
Paris Pastry app
It’s not necessary anymore to search for pastry shops in Paris. With the new Paris Pastry guide app you are directed to the nearest store. The app shows also reviews, photo’s and opening hours. The app is created by David Lebovitz.
Entrepreneur Island Blueseed
‘Blueseed’ is co-founded by Max Marti, Dario Mutabdzija and lead by Peter Thiel. The floating city will be located in international waters of the Silicon Valley and is especially designed for starting entrepreneurs. The Blueseed project offers living space, work space and entertaiment facilities to foreign start-ups. The goal is that the Blue Seed opens in the 3rd quarter of 2013. Click here for the video about Blueseed.
Horeca Trendgids 2012
This week, the Trendgids.com (Dutch) is presented and published. Tackle opportunities, creativity, collaborate and innovation dominate this edition. Trendgids.com is a free digital magazine in which experts, including Marjolein van Spronsen (Horecatrends / Van Spronsen & Partners), give their vision on hospitality in 2012. This magazine is intended to be a source of inspiration for entrepreneurs of the industry.
To stimulate tourists to take and upload pictures of the city Toronto, the tourism agency of Toronto has come up with a campaign. At 21 strategic chosen touristic locations throughout the city, 2,5 meter high snowmen are placed, each in front of a famous building in Toronto. For each uploaded and liked picture, the campaign will donate to a charity.
The Region FoodValley is a cooperation where eight communities work together in order to produce and promote healthy and sustainable food. Region FoodValley is known for its knowledge and applications in food. Together with the partners of FoodValley Ambition does FoodValley work to achieve a European top-5 status in the area of healthy and sustainable food.