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Trends we spotted | Week 30

24-7-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• American Express and ALL Accor expand the power of membership with new global partnership.
• Eberhardjes and Dolly Bellefleur launch limited edition ‘Liefde (love) NOW’, available at all STACH stores in Amsterdam.
• Registration for the Horecava Awards 2027 is now open. Since July 23rd, companies, startups, and entrepreneurs in the foodservice industry are able to submit their most innovative product or concept.
• Claridge’s has announced the publication of its first-ever book, Claridge’s: Queen of Hotels, Hotel of Kings.
• POP+BARK and Rooftop Cinema Club UK are bringing dogs to the movies for a full day of dog-friendly rooftop cinema action on Sunday, August 16.
• The McDonald’s restaurant in Breukelen, operated by the new franchisee Ronen van ’t Hoog, is the Dutch flagship location for the international ‘World Menu Heist’-campaign.
• Are you already thinking about how to create a festive Christmas atmosphere in your hotel? The Immersive Christmas Experience, ice!™ at the Gaylord Hotels has already been announced!

Enjoy reading!

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Which café will win the title ‘The Favorite Hertog Jan Café of the Netherlands’?

20-7-2026

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Brewer AB InBev celebrates the Dutch café as society’s second living room with new nationwide competition. Starting today, hundreds of pubs across the country will compete for the coveted title ‘The Favorite Hertog Jan Café of the Netherlands’. Beer brewer AB InBev is launching a large-scale, national competition under the motto ‘Out of love for cafés’. The goal is to draw attention to the social value of the café, which for many Dutch people serves as a second living room. From July 20 through August 30, beer lovers and regular visitors can vote daily for their favorite (local) pub.

2 minutes read

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This summer, the Horta x Veuve Clicquot Rooftop Terrace is open in Antwerp

9-7-2026

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This summer, Antwerp gains a truly special terrace. Grand Café Horta is teaming up with Veuve Clicquot to open a temporary rooftop terrace above one of the city’s most iconic hospitality venues. Throughout July and August, the rooftop of Horta is open to the general public, with champagne, bites, cocktails and DJ sets under the banner of beats, bites & bubbles. On the line-up: Buscemi, Phill Da Cunha, Sven Van Hees, Cherokee, Tony Talboom and Stefan Vranckx. Enjoy the summer at the Horta x Veuve Clicquot Rooftop Terrace, all through July and August.

The design of the Horta x Veuve Clicquot Rooftop Terrace is reminiscent of the beach clubs along the Côte d’Azur and other parts of southern Europe that are getting a summery takeover by well-known designers this year.

2 minutes read

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Trends we spotted | Week 27

6-7-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• The Lounges chain with 250+ venues in the UK will open its first location overseas in Essen, Germany.
• After weather codes yellow, orange and red, there’s one more colour to watch this summer – Code Purple at Bagels & Beans.
• Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
• Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent.
• Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, recently announced a significant milestone with the opening of its 50th address.
• At McDonald’s Germany, you can enjoy 23 international product highlights during ‘Mission: World Menu’.
• Travel And Tour World (TTW) recently unveiled its Top 100 Luxury Hotels in the World 2026, a global ranking honouring exceptional properties redefining modern hospitality.
• Great news for Belgian fries lovers heading to Paris, chef Mallory Gabsi has opened his Fry Shop 140 Degrés.
• Wonder, a leading food technology platform, and Zipline, an autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas.
• Inspiration for ice cream parlours: we spotted ‘Cookies Cloud Cups’ at Ovis Coffees in London.

Enjoy reading!

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Trends we spotted | Week 26

30-6-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Two acquisitions in a single week underscore Fletcher Hotels’ pace of growth in Germany, Berghotel Astenkrone in Winterberg-Altastenberg and Fletcher Hotel-Restaurant Sundern-Sorpesee.
• Restaurant Jondani has been honoured with a Best of Award of Excellence from the Wine Spectator, the leading international American wine magazine.
• Restaurant SMAEK in Geldrop has recruited Rowin Geurts and Marcia de Bruijn. The couple will take up their posts as respectively head chef and maître d’ in September 2026.
• New strategic initiative ‘Buurthotel’ connects Amsterdam hotels, the local council and residents through a new concept: ‘co-tourism’.
• Restaurant Noor in Groningen has opted for a proactive solution to a commercial dispute by applying for a suspension of payments and will remain open till the end of 2026.
• The Berkeley and Summerill & Bischop announced a collaboration celebrating the art of entertaining in your suite.
• Duke of Tokyo De Pijp opens its doors this week (July 2) on Ferdinand Bolstraat in Amsterdam.
• Spotted on the Instagram account of We Like Côte d’Azur – When designers take over the Riviera.
• Inspiration for ice cream parlours: Leiden welcomed ice cream parlour and chocolatier Madaq, where visitors can pull up by boat for an ice cream, an actual ‘ice cream float-through’! And a great, luxury gelato gift box by Zona.

Enjoy reading!

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Île de Bisous brings Mediterranean summer evenings to Amsterdam South

23-6-2026

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This summer, Amsterdam South is gaining a temporary Mediterranean hotspot. With the launch of Île de Bisous, Bisous and Strandzuid are joining forces for a two-day waterfront event. On July 10 and 11, Strandzuid will transform into an atmospheric open-air destination inspired by the Côte d’Azur, where gastronomy, entertainment, and togetherness take center stage.

2 minutes read

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Trends we spotted | Week 25

23-6-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• As Anantara Hotels & Resorts celebrates 25 years of meaningful travel, the brand is shining a spotlight on the people who have shaped its story with the launch of the ‘People Who Inspire’ series.
• Mandarin Oriental and Amouage unveil ‘Whispers of the Fan’, a bespoke luxury amenities collection inspired by the art of hospitality.
• Paris is celebrating the release of season 4 of the hit series The Bear on Disney+ with a special pop-up. On June 27 and 28, fans can enjoy the famous beef sandwich from The Bear at restaurant Amagat.
• We recently wrote about the combination of tea and cheese, and now we’ve spotted a Gouda Latte, or Gouda Cheese Iced Latte, created by YourCoffeeDude.
• One of Monaco’s most iconic beach clubs, La Rose des Vents, has received a colourful Gucci makeover. Check out the details in the images, we love it!
• We love the idea of serving mini cocktails, like the mini Espresso Martini featured in a reel by L’Antica Enoteca in Rome.
• Barista Cafe is expanding to 30 branches in the Netherlands, with a focus on nationwide coverage.
• Effium has developed an innovative pan which, inspired by rocket technology, uses up to 50% less gas and cooks faster and more efficiently.

• Bagels & Beans is looking for a new bagel manager in Zutphen and is organising an open day for this purpose on June 29.

 Enjoy reading!

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From Amsterdam to London and Ibiza | Live-fire cooking concept Nela continues its international growth

18-6-2026

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What started in Amsterdam in 2021 as an ambitious restaurant concept has quickly evolved into an international hospitality brand. Live-fire cooking concept Nela, founded by chefs Hari Shetty and Ori Geller together with entrepreneur Gilad Hayeem of The Waverly Group, continues its international expansion with a successful first six months in London and the return of Nela Ibiza for a second summer season.

2 minutes read

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DOT Groningen transforms into Europe’s largest football for the ultimate World Cup celebration

12-6-2026

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Football fans in Groningen and beyond can prepare for a World Cup experience of truly epic proportions. Creative hotspot DOT, located in the Ebbingekwartier district, is transforming its iconic white dome into Europe’s largest football for the upcoming World Cup. With a diameter of no less than 26 metres, the Groningen dome will become the continent’s ultimate visual World Cup landmark. Inside and around the giant “football,” all matches of the Dutch national team will be broadcast live for more than 1,500 passionate football fans.

1 minute read

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Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition

12-6-2026

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The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.

1 minute read

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