LaundroMatch | Heineken transforms laundromats into 24-hour sports bars
25-4-2024
Last week, Heineken® turned 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans could tune in to watch the UEFA Champions League. Inspired by the fact that Asia is home to some of the world’s most ”hardcore” football fans – so devoted, they’ll wake up at 3am or 4am to watch UEFA Champions League games live – Heineken® wanted to provide a location for fans to watch UEFA Champions League matches. When most bars are closed and watching alone at home is the only other option, Heineken® created ‘LaundroMatch’.
Trends we spotted | Week 16
22-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A benefit dinner for ‘Make a Memory’ at Michelin star restaurant EDEN in Valkenswaard, in the south of the Netherlands, on Wednesday May 22nd.
- Blue Wellness Resorts reaches 5-year milestone. They celebrate this with various offers, also in combination with Fletcher Hotels.
- Fat Phill’s is offering 16 people free burgers for a year for their 5-year anniversary. One person per establishment will stand a chance, read how. The owner, Armin Vahabian, is listed in the Forbes 30 Under 30 Europe.
- Heineken is the official main sponsor for the 10th edition of SAIL 2025.
- During the Milan Design Week, in collaboration with US brand Bodega, Heineken launched ‘The Boring Phone’. Created by Human Mobile Devices. A mobile without social media!
- Paris Baguette has launched a special ad ‘Let’s Paris’ in collaboration with a number of Paris Saint-Germain
- Also spotted in Paris: Disco Burgers. Their burgers look tasty and different!
- A special collaboration that we would like to see in the Netherlands too! Fato a Mano, a pizza chain in London is going to sell the Margherita Sbagliata pizza by ‘World’s Best Pizza Chef’, Franco Pepe.
- A special wellness resort, built within a year with a lot of shared details on the Instagram account of Long Lane. An idea of Harrison Hide.
- Also via Instagram: Espresso Martini flights and ‘smores kits at Concorde Espresso Bar in Wilmington North Carolina. Great idea for a summer terrace!
- Walt Disney Studios in Disneyland Paris gets another name after the expansion with a new immersive area of ‘World of Frozen’: Disney Adventure World.
Enjoy reading!
The Rooftop at GHG becomes the event location with the best view in Rotterdam
19-4-2024
The Groot Handelsgebouw (GHG), an icon of Rotterdam’s reconstruction and home to more than 450 companies, is proud to announce an exciting new phase this spring. In collaboration with Révolt, the pioneer of innovative events in Rotterdam, the roof of the GHG will be transformed into a dynamic event venue, The Rooftop at GHG. The former Engels halls and terraces will be transformed into a vibrant hub for events and public activities.
Heinz Tomato Ketchup Pickle now available in the Netherlands | & Heinz Classic Barbiecue Sauce
19-4-2024
HEINZ introduces a new ketchup with pickle flavour in the Netherlands: Ketchup but with big pickle energy. This Heinz Tomato Ketchup Pickle is now available in supermarkets nationwide. It is the latest flavour from the Heinz Ketchup range here but in the UK and Spain, Heinz is launching the limited-edition Heinz Classic Barbiecue Sauce. A pink, vegan mayo with BBQ sauce!
Aficionados can become co-owners of craft beer brewery Jopen
18-4-2024
Aficionados and fans have the chance to become co-owners of the craft beer brewery Jopen, based in the Jopen Church at the center of the Dutch city of Haarlem. The proceeds from the crowdfunding campaign will be used by the craft beer brewery for growth, sustainability and innovation. All investors will be invited to the (J)Open Crowd Event; a beer festival for all investors. In addition, depending on how many shares someone buys, the brewery will offer various rewards, such as discounts on beer and fun goodies.
Trends we spotted | Week 15
15-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Perfect Imperfection at Café Visscher – the Japanese tradition of ‘Kintsugi’ applied to their crockery – the gold-colored lacquer nicely matches their logo.
- Barilla® and three-time Emmy Award-winning composer Cristobal Tapia de Veer teamed up to create the Al Bronzo Soundtrack.
- ‘SpongeBob SquarePants‘ restaurant opened in Sao Paolo, Brazil.
- True Gamers has launched a project to create the world’s first eSports island in Abu Dhabi.
- And on Instagram: Espresso Martini popsicles and did you know you can enjoy cake and tea at Buckingham Palace this summer?
- Michelin introduces a new rating system for the finest hotels in France, with 1, 2, or 3 keys (clefs).
- De Beren launches Legacy ‘84 custom sneakers, find out how you can become the owner of these sneakers!
Enjoy reading!
Smells Like McDonald’s
9-4-2024
In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald’s. Though unseen, its presence is unmistakable, akin to the brand’s iconic logo or jingle. That is why McDonald’s Netherlands leveraged their iconic smell in their latest campaign.
Trends we spotted | Week 14
8-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Utrecht Cocktail Week is taking place for the second time with 18 bars in Utrecht participating, from 10 to the 14th of April!
- Quality Lodgings adds three hotels to portfolio: Boutique Hotel Texel, Hotel Restaurant de Echoput and Hotel Goldene Rose in Germany.
- Eric Vökel Riverfront Suites has opened in Amsterdam. Cozy mezzanine flats with spectacular views of the IJ river and a friendly atmosphere.
- Last weekend, Rynbende Spirits’ ‘Experimental Batch’ Vintage Gin was launched. Only 140 bottles so aficionados should be quick.
- The National Week Without Meat & Dairy in the Netherlands had 2.8 million participants, the largest number ever. And the concept continues to be rolled out across Europe.
- Via Instagram this week: Tiramisu Espresso Martini and the ‘Special Egg Coqtail’ at COQODAQ in New York City. Easter inspiration for 2025!
- The Wave a new oasis for sport and wellbeing opening soon in London. Think surfing, an ‘activity zone’, food and drink outlets, camping/glamping accommodation, yoga and a lakeside park.
- And a cool example of how to use a ‘National Day’ in your marketing strategy. Chipotle’s Burrito Vault.
Enjoy reading!
Restaurant Aroma X Ristorante Sintesi | Six-hands dinner
5-4-2024
Chef Pasquale Carfora succeeded in bringing two young Michelin-acclaimed star chefs from Italy to his restaurant in Vaassen, Gelderland. Wednesday April 17, Sara Scarsella and Matteo Compagnucci of Ristorante Sintesi (*) in Ariccia, Italy, join chef Pascale for a six-hands dinner at his restaurant Aroma Italian Fine Dining.
Trends we spotted | Week 13
2-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- On April 1st BJ’s Restaurant & Brewhouse introduced their new Pizookie® | The Pizickle! 😉
- Interesting read about reaching out to tech-savvy travelers by Anna Randow on the website of eHotelier.
- New Stars & Awards – MICHELIN Guide Germany 2024.
- A huge urban theme park, Gravity MAX, is coming to east London May 2024.
- Opening this month in Knightbridge, SURRENNE is London’s new next generation wellbeing and longevity Members’ Club. A wellbeing brand launched by the Maybourne Group.
- Peet’s Coffee celebrates Earth Month with sustainability efforts, Earth Day discounts and initiatives.
- Restaurant Sézanne in Tokyo claims no1 spot at Asia’s 50 Best Restaurants.
Enjoy reading!
Heineken LaundroMatch at a WashEnjoy laundromat - credits PRNewsfoto HERD MSL
