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The Sumo live restaurant Hirakunza Ginza Tokyo

1-5-2026

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MIMARU, a leading Japanese apartment hotel brand for families, is promoting a new way for international guests to experience one of Japan’s most iconic cultural traditions, at Hirakunza Ginza Tokyo, during an immersive sumo dining experience.

2 minutes read

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Menu-Order-AI taps into the GLP-1 shift | What to order of the menu?

1-5-2026

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The rise of GLP-1 medication (prescription drugs that mimic a natural hormone to manage Type 2 diabetes and obesity by regulating appetite, increasing fullness, and controlling blood sugar) is changing the eating habits of millions of consumers worldwide. Reduced appetite, shifting preferences, and a focus on high-protein, lighter meals are shaping new choices at the table. Yet when dining out, practical guidance is often missing. That’s exactly where Menu-Order-AI comes in. The U.S.-based app helps users decide in real time what to order, tailored to their dietary needs and goals. With more than 110,000 downloads in just four months, demand for this kind of smart, in-the-moment support is clearly growing.

2 minutes read

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Trends we spotted | Week 17

28-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
• Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
• TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
• In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
• The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
• During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
• Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
• SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
• You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.

Enjoy reading!

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Ceintuur Theater in De Pijp | All-day rotisserie restaurant by chef Atti de Moll

24-4-2026

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In December, Ceintuur Theater in De Pijp opened as an all-day rotisserie restaurant. Under the leadership of chef Atti de Moll, the rotisserie takes center stage in the kitchen. After years of cooking at the highest level in Amsterdam’s Michelin-starred restaurants, including Restaurant Lars, Atti de Moll has consciously chosen a more accessible and convivial style here. Drawing on his fine-dining technical foundation, he gives the simplicity of the rotisserie a refined yet relaxed signature.

2 minutes read

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MGallery Collection and chef Pam reimagine ‘the art of bar’

24-4-2026

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Each year, World Cocktail Month sees MGallery Collection celebrate the art of mixology across its properties worldwide, turning the bar into a stage for creativity and connection. This year, MGallery Collection invites guests to experience the bar as a destination in its own right, ‘the art of bar’. In collaboration with Michelin-starred chef Pichaya “Pam” Soontornyanakij, the boutique hotel collection unveils an immersive pairing concept that transforms an evening drink into a curated gastronomic ritual, through the art of pairing cocktails and exquisite bites. World Cocktail Day is on May 13.

2 minutes read

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THOMS Underground Bar | Rotterdam nightlife hotspot reopens on the Meent

17-4-2026

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The music is back on and the dance floor is calling: THOMS Underground Bar is reopening its doors in the heart of Rotterdam. Starting Friday, April 24, the popular nightlife venue on the Meent will once again be open every Friday and Saturday from 10:00 PM to 3:00 AM.

2 minutes read

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Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair

17-4-2026

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This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.

2 minutes read

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Bites launches on ChatGPT | Unlocking AI-powered direct ordering

17-4-2026

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Bites, the first AI-native food ordering platform, recently announced the launch of its ordering experience on ChatGPT, enabling restaurants and point-of-sale (POS) platforms to capture demand through conversational AI. The launch enables diners to discover, browse, and place orders directly within ChatGPT without any price markups or marketplace service fees.

As Bites explains on its website, their platform offers a solution for everyone who overpays for food delivery, both diners and restaurants. The company started in California, where most participating restaurants are located, but it already includes participants from across the United States. We’re curious to see whether Bites will also launch in Europe, or if similar platforms will emerge here.

3 minutes read

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Enjoying ‘royal pairings’ at the restaurants of The Entourage Group during King’s Day

14-4-2026

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During King’s Day in Amsterdam, the city transforms into one large festive setting filled with music, boats, and a vibrant sea of orange celebrations. The Entourage Group taps into this atmosphere with a culinary interpretation of this holiday. Across the city, their restaurants open their doors for a day full of flavor, ambiance, and refinement. With special ‘royal pairings’, combinations of dishes and cocktails, each location offers its own take on royal indulgence. Whether you are in the heart of the crowds or looking for a stylish escape, there is a perfect spot for every moment.

2 minutes read

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Second location for Bouillon d’Amsterdam

14-4-2026

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Bouillon d’Amsterdam is rapidly making a notable rise in the capital’s hospitality scene. Just weeks after opening its first location, the company has already announced a second venue in Amsterdam-Zuid. With an accessible concept centered around quality, speed, and affordability, the restaurant appeals to a broad audience. Its rapid expansion highlights both its success and confidence in a scalable concept.

2 minutes read

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