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Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair

17-4-2026

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This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.

2 minutes read

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Bites launches on ChatGPT | Unlocking AI-powered direct ordering

17-4-2026

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Bites, the first AI-native food ordering platform, recently announced the launch of its ordering experience on ChatGPT, enabling restaurants and point-of-sale (POS) platforms to capture demand through conversational AI. The launch enables diners to discover, browse, and place orders directly within ChatGPT without any price markups or marketplace service fees.

As Bites explains on its website, their platform offers a solution for everyone who overpays for food delivery, both diners and restaurants. The company started in California, where most participating restaurants are located, but it already includes participants from across the United States. We’re curious to see whether Bites will also launch in Europe, or if similar platforms will emerge here.

3 minutes read

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Enjoying ‘royal pairings’ at the restaurants of The Entourage Group during King’s Day

14-4-2026

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During King’s Day in Amsterdam, the city transforms into one large festive setting filled with music, boats, and a vibrant sea of orange celebrations. The Entourage Group taps into this atmosphere with a culinary interpretation of this holiday. Across the city, their restaurants open their doors for a day full of flavor, ambiance, and refinement. With special ‘royal pairings’, combinations of dishes and cocktails, each location offers its own take on royal indulgence. Whether you are in the heart of the crowds or looking for a stylish escape, there is a perfect spot for every moment.

2 minutes read

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Second location for Bouillon d’Amsterdam

14-4-2026

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Bouillon d’Amsterdam is rapidly making a notable rise in the capital’s hospitality scene. Just weeks after opening its first location, the company has already announced a second venue in Amsterdam-Zuid. With an accessible concept centered around quality, speed, and affordability, the restaurant appeals to a broad audience. Its rapid expansion highlights both its success and confidence in a scalable concept.

2 minutes read

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Trends we spotted | Week 15

13-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
• Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
• Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
• From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
• KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
• AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
• McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
• From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
• The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
• McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.

Enjoy reading!

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Trends we spotted | Week 14

7-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
• Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
• On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
• Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
• Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
• KFC in Spain is transforming its restaurant signs into giant döner skewers.
• A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
• Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
• Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.

Enjoy reading!

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Fairmont Hotels & Resorts launches new ‘Special Happens…’-experiences worldwide

7-4-2026

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Fairmont Hotels & Resorts has introduced six new immersive experiences as part of its ‘Special Happens…’-experiences, spanning properties across the globe. Further advancing the brand’s commitment to Make Special Happen for all guests, the offerings highlight Fairmont’s signature service and sense of celebration. Designed to create memorable moments rooted in local culture, the offerings are grouped into four themes: After Dark, In the Wild, Around the Table, and In the Spotlight.

3 minutes read

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Chez Chloé | Vins et cuisine Française moderne

3-4-2026

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Early April 2026, Chez Chloé will open at Overtoom 28/30 in Amsterdam, a French-oriented fine-dining restaurant where classic gastronomy and modern refinement come together. Chef Marcelo Hernandez, maître Rutger Bogers, and entrepreneur Matthijs van Stapele create a culinary experience that combines refinement with accessibility. The interior feels warm and inviting thanks to soft lighting, rich materials, and a layout that radiates comfort and calm. With 54 covers, an extensive wine collection of over 250 French wines, and a focus on seasonal produce and local suppliers, Chez Chloé aims to become a sustainable and distinctive addition to the gastronomic scene in Amsterdam.

2 minutes read

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Make it Peachy | A new summery spritz variation: the Peachtree Spritz

31-3-2026

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This season, the spritz gains a colorful and summery new variation. Peachtree, the global market leader in the peach liqueur segment, introduces the Peachtree Spritz: a light, refreshing cocktail with peach at its core, also launching as a ready-to-drink canned option. With the Peachtree Spritz, the brand adds its own twist to the spritz category, which has grown significantly in popularity in recent years.

Reading time: 2 minutes

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ORA Taverna & Bar opens its doors | Mediterranean ‘slow living’ in Breda

31-3-2026

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On March 26, 2026, ORA Taverna & Bar officially opened its doors at Nieuwe Ginnekenstraat 3 in Breda, near Van Coothplein. With a modern Greek-inspired kitchen, a wine list that is unique in the Netherlands, fair pricing, and a kitchen team with experience in top-tier restaurants, entrepreneurial couple Charlotte and Vasilios Papadopoulos bring a refined and accessible slice of Mediterranean ‘slow living’ to Breda.

Reading time: 2 minutes

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