LaundroMatch | Heineken transforms laundromats into 24-hour sports bars
25-4-2024
Last week, Heineken® turned 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans could tune in to watch the UEFA Champions League. Inspired by the fact that Asia is home to some of the world’s most ”hardcore” football fans – so devoted, they’ll wake up at 3am or 4am to watch UEFA Champions League games live – Heineken® wanted to provide a location for fans to watch UEFA Champions League matches. When most bars are closed and watching alone at home is the only other option, Heineken® created ‘LaundroMatch’.
Trends we spotted | Week 16
22-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A benefit dinner for ‘Make a Memory’ at Michelin star restaurant EDEN in Valkenswaard, in the south of the Netherlands, on Wednesday May 22nd.
- Blue Wellness Resorts reaches 5-year milestone. They celebrate this with various offers, also in combination with Fletcher Hotels.
- Fat Phill’s is offering 16 people free burgers for a year for their 5-year anniversary. One person per establishment will stand a chance, read how. The owner, Armin Vahabian, is listed in the Forbes 30 Under 30 Europe.
- Heineken is the official main sponsor for the 10th edition of SAIL 2025.
- During the Milan Design Week, in collaboration with US brand Bodega, Heineken launched ‘The Boring Phone’. Created by Human Mobile Devices. A mobile without social media!
- Paris Baguette has launched a special ad ‘Let’s Paris’ in collaboration with a number of Paris Saint-Germain
- Also spotted in Paris: Disco Burgers. Their burgers look tasty and different!
- A special collaboration that we would like to see in the Netherlands too! Fato a Mano, a pizza chain in London is going to sell the Margherita Sbagliata pizza by ‘World’s Best Pizza Chef’, Franco Pepe.
- A special wellness resort, built within a year with a lot of shared details on the Instagram account of Long Lane. An idea of Harrison Hide.
- Also via Instagram: Espresso Martini flights and ‘smores kits at Concorde Espresso Bar in Wilmington North Carolina. Great idea for a summer terrace!
- Walt Disney Studios in Disneyland Paris gets another name after the expansion with a new immersive area of ‘World of Frozen’: Disney Adventure World.
Enjoy reading!
Fairfield by Marriott Copenhagen Nordhavn | The beauty of simplicity
16-4-2024
Fairfield by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, announces its debut in Europe with the opening of Fairfield by Marriott Copenhagen Nordhavn. Situated in Copenhagen’s vibrant North Harbour district, the opening marks a momentous milestone for the trusted brand and its continued global growth. Fairfield by Marriott is the second largest brand within Marriott Bonvoy’s global portfolio with a footprint of over 1.290 open hotels and a healthy pipeline of over 450 properties globally, including 17 additional hotels predicted to open across Europe and the Middle East.
Trends we spotted | Week 15
15-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Perfect Imperfection at Café Visscher – the Japanese tradition of ‘Kintsugi’ applied to their crockery – the gold-colored lacquer nicely matches their logo.
- Barilla® and three-time Emmy Award-winning composer Cristobal Tapia de Veer teamed up to create the Al Bronzo Soundtrack.
- ‘SpongeBob SquarePants‘ restaurant opened in Sao Paolo, Brazil.
- True Gamers has launched a project to create the world’s first eSports island in Abu Dhabi.
- And on Instagram: Espresso Martini popsicles and did you know you can enjoy cake and tea at Buckingham Palace this summer?
- Michelin introduces a new rating system for the finest hotels in France, with 1, 2, or 3 keys (clefs).
- De Beren launches Legacy ‘84 custom sneakers, find out how you can become the owner of these sneakers!
Enjoy reading!
888 Brickell Miami by Dolce&Gabbana condo hotel and residences
11-4-2024
A new design and flexible-residence details at 888 Brickell Miami by Dolce&Gabbana. The first real estate project and condo hotel in the USA by Dolce&Gabbana, in collaboration with developer JDS Development Group. Introducing a first-of-its kind design feat, Dolce&Gabbana’s Grand Residences seamlessly transition into multiple individual rooms and suites which can be utilized simultaneously by owners and hotel guests without compromising privacy and featuring private entries for each. Buyers of the residences will have the opportunity to rent their Dolce&Gabbana-designed homes via the hotel program when they’re not in private use.
3 minutes read
Trends we spotted | Week 14
8-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Utrecht Cocktail Week is taking place for the second time with 18 bars in Utrecht participating, from 10 to the 14th of April!
- Quality Lodgings adds three hotels to portfolio: Boutique Hotel Texel, Hotel Restaurant de Echoput and Hotel Goldene Rose in Germany.
- Eric Vökel Riverfront Suites has opened in Amsterdam. Cozy mezzanine flats with spectacular views of the IJ river and a friendly atmosphere.
- Last weekend, Rynbende Spirits’ ‘Experimental Batch’ Vintage Gin was launched. Only 140 bottles so aficionados should be quick.
- The National Week Without Meat & Dairy in the Netherlands had 2.8 million participants, the largest number ever. And the concept continues to be rolled out across Europe.
- Via Instagram this week: Tiramisu Espresso Martini and the ‘Special Egg Coqtail’ at COQODAQ in New York City. Easter inspiration for 2025!
- The Wave a new oasis for sport and wellbeing opening soon in London. Think surfing, an ‘activity zone’, food and drink outlets, camping/glamping accommodation, yoga and a lakeside park.
- And a cool example of how to use a ‘National Day’ in your marketing strategy. Chipotle’s Burrito Vault.
Enjoy reading!
Leo catering announces new lifestyle vision
5-4-2024
Leo catering, a leading catering company, is proud to announce its new lifestyle vision, focusing on the pursuit of an integrally healthy lifestyle. Leo catering believes they can go further as a caterer in contributing to vitality than just with food. They believe they can contribute to integral vitality, which is broader than their main activity: healthy and tasty food. This is why they are introducing the ’10 energizers’ (sleep, nutrition, exercise, humor, passion, relaxation, socializing, home, work life and meaning) in an exclusive partnership with Mind&Health.
Restaurant Aroma X Ristorante Sintesi | Six-hands dinner
5-4-2024
Chef Pasquale Carfora succeeded in bringing two young Michelin-acclaimed star chefs from Italy to his restaurant in Vaassen, Gelderland. Wednesday April 17, Sara Scarsella and Matteo Compagnucci of Ristorante Sintesi (*) in Ariccia, Italy, join chef Pascale for a six-hands dinner at his restaurant Aroma Italian Fine Dining.
Trends we spotted | Week 13
2-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- On April 1st BJ’s Restaurant & Brewhouse introduced their new Pizookie® | The Pizickle! 😉
- Interesting read about reaching out to tech-savvy travelers by Anna Randow on the website of eHotelier.
- New Stars & Awards – MICHELIN Guide Germany 2024.
- A huge urban theme park, Gravity MAX, is coming to east London May 2024.
- Opening this month in Knightbridge, SURRENNE is London’s new next generation wellbeing and longevity Members’ Club. A wellbeing brand launched by the Maybourne Group.
- Peet’s Coffee celebrates Earth Month with sustainability efforts, Earth Day discounts and initiatives.
- Restaurant Sézanne in Tokyo claims no1 spot at Asia’s 50 Best Restaurants.
Enjoy reading!
Trends we spotted | Week 12
25-3-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Nespresso UK opened on-the-go coffee bar concept in London.
- Subway’s sauces headed to grocery stores in the US.
- Freddy’s launches new TWIX® Salted Caramel Concrete for a limited time.
- Bill banning cultivated meat in Florida is on its way to Gov. Ron DeSantis desk.
- Chick-fil-A is opening a 400 square foot grab-and-go location without registers and seats.
- Locale is a collaboration of small business in Dubai.
- Local collaboration between art gallery / donuts shop COPS and Michelin star restaurant Osteria Giulia in Toronto.
- Ice cream made from cauliflower by eat Kinda.
- Donuts printed by InnaPrint, edible food printer, and they look delicious!
- Check out which restaurants received one or more Michelin stars in France.
Enjoy reading!
Heineken LaundroMatch at a WashEnjoy laundromat - credits PRNewsfoto HERD MSL
