‘Room for Her’ study by The Social Hub | Dutch women who travel solo prioritize safety over price
3-3-2026
New European research by The Social Hub, conducted in the lead-up to International Women’s Day (March 8), shows that safety is more important than price for Dutch women when booking accommodation for solo travel. 56 percent cite safety as one of the most important factors, compared to 42 percent who mention price. The findings underline the urgent need for change within the hospitality sector when it comes to women’s safety.
2 minutes read
Trends we spotted | Week 9
3-3-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Burger King is introducing updates to its iconic Whopper, including a new bun and box packaging.
- Live Más LIVE 2026 by Taco Bell, a Hollywood-themed event revealing its 2026 menu innovations.
- Kyriad has launched ‘Prompt It’ the first AI-powered travel guide created by the brand.
- Travel and Tour World has released its ‘Top 50 Nightlife Travel Destinations for 2026’.
- Starbucks is launching new Coffee & Protein bottled drinks on March 23.
- Freddy’s Frozen Custard & Steakburgers has added permanent Senior Meals (55+) to its menu.
- Mandarin Oriental has appointed Simone Biles as its first Global Wellness Ambassador.
Enjoy reading!
The Jollof Club chooses community funding for its first permanent location in Amsterdam-Zuidoost
26-2-2026
The West African restaurant concept The Jollof Club in Amsterdam is taking its next step. Chef Nicolas Aquaa and hospitality entrepreneur Bunmi Okolosi will open their first permanent location in spring 2026 at Klein Bijlmerplein (Bijlmerplein 508) in Amsterdam-Zuidoost. To make this possible, they have consciously chosen crowdfunding via CrowdAboutNow.
With this campaign, they are not only building financial support, but above all a community. Future guests, fans, and local residents can become co-creators from the very beginning. “We want people to feel part of this story from day one,” says Bunmi Okolosi. “Not just as guests, but as a community.”
2 minutes read
A ‘bottomless Easter brunch’ in Nijmegen | Collaboration between Plan_A and Cath’s Cuisine
20-2-2026
Cath’s Cuisine and Plan_A are organizing a bottomless Easter brunch on Sunday, April 5. Following a successful first edition, they are once again joining forces to create a culinary Easter experience in Nijmegen. On Easter Sunday, they will host an extensive and cosy brunch. Expect shared dining with delicious dishes and, of course, unlimited drinks, carefully selected to perfectly complement the food. A great example of a strong local collaboration.
1 minute read
Raffles Hotels & Resorts unveils ‘The Butler Did It Collection’ | Available Exclusively At Printemps
19-2-2026
Raffles Hotels & Resorts introduces ‘The Butler Did It Collection’, a playful, curated line of fashion and home goods available exclusively at Printemps New York and Paris through March 10, 2026. Created in collaboration with Globe-Trotter, Frette, and Christofle, the collection captures Raffles’ signature elegance, whimsical glamour, and attention to detail. From cashmere jumpers and velvet slippers to bespoke luggage and reimagined coffee cups, each piece brings a touch of the Raffles experience into everyday life. It’s a first glimpse of how the brand’s refined lifestyle will soon extend beyond its hotels.
2 minutes read
The Gibson Guitar Experience at the Ritz-Carlton Fort Lauderdale
13-2-2026
This spring, The Ritz-Carlton, Fort Lauderdale will debut the Gibson Guitar Experience, a monthlong collaboration with iconic music brand Gibson, celebrating more than 130 years of craftsmanship. Running April 10 through May 10 and timed with the Tortuga Music Festival, the initiative transforms the oceanfront resort into a music-inspired destination. Select elements of the experience, including Burlock Coast Seafare & Spirits, The Ritz-Carlton Spa, Fort Lauderdale, and Sea La Vie Sundeck, are open to both non-hotel guests and hotel visitors, while guests reserving Club Lounge accommodations can enjoy additional amenities.
It’s a great idea for a hotel to capitalize on the music theme when there’s a festival taking place nearby.
2 minute read
Trends we spotted | Week 6
10-2-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Tropical Smoothie Cafe is celebrating Valentine’s Day with pets, featuring the limited-time Puppy Power Bowl, available through 3 March.
- Starbucks has reached a significant recycling milestone: polypropylene cold to go beverage cups are now recyclable for more than 60% of US households.
- IKEA and Tiny Chef are launching a new mini-series from 2 to 9 February, celebrating the joy of plant-based cooking with the beloved stop-motion character Tiny Chef.
- Wendy’s is marking Singles Awareness Day on 15 February with a special in-app offer: a Dave’s Single® cheeseburger.
- Kwalitaria is the first major Dutch snack chain to introduce completely plastic-free packaging, with fries and snack trays protected by a biodegradable seaweed coating.
- Vaseline® and Red Lobster are launching a temporary Valentine’s Day Kissing Booth in Times Square, from February 10 to 12, featuring exclusive menu items and the new Lip Therapy® collection.
- Café Teichner dal 1922 in Rome is serving an espresso with hazelnut cream and chocolate at Piazza di San Lorenzo in Lucina 15.
Enjoy reading!
Montblanc and Claridge’s launch ‘Love Letters from London’ by Charlie Child
5-2-2026
This Valentine’s week, Montblanc and Claridge’s come together to celebrate the art of handwritten romance with ‘Love Letters from London’. To mark the launch of the new Meisterstück Romeo & Juliet writing instruments, Montblanc invites everyone to put pen to paper and share heartfelt messages with the people who make life meaningful. For the first time ever, the legendary Mayfair hotel Claridge’s partners with Montblanc to present ‘Love Letters from London’, appointing British artist and poet Charlie Child as Claridge’s first-ever Poet-in-Residence during the week leading up to Valentine’s Day (10th–13th February 2026).
2 minutes read
Trends we spotted | Week 5
3-2-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Airbnb has partnered with chef-led meal delivery service CookUnity to provide prepared meals through Airbnb Services, aiming to simplify dining for travellers and local residents.
- Thompson Hotels collaborates with BERO to expand non-alcoholic offerings and bar programming.
- McDonald’s Germany launches new platform, for everyone who is really hungry.
- AMMOS AMAALA is the first resort of the AMMOS group in the Middle East, located in Saudi Arabia. The resort will open this spring.
- Pizza Hut Dubai hosted a fine-dining Supper Club nobody saw coming.
- ALL Accor has recently announced the launch of its ALL Accor app in ChatGPT designed to enrich the experience of its growing customer base.
- McDonald’s in the US debuts exclusive McNugget® Caviar just in time for Valentine’s Day – at no cost to fans.
- Restaurant Nela in Amsterdam introduces the Family Friendly Affair brunch on Sundays.
- Bagels & Beans has turned 30. What started in 1996 as a quirky café on Ferdinand Bolstraat in Amsterdam has grown over the past thirty years into a unique franchise formula with almost 90 locations throughout the Netherlands.
Enjoy reading!
Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera
26-1-2026
Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.
We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!
2 minutes read
‘Room for Her’ study by The Social Hub 
‘Room for Her’ study by The Social Hub 
