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Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition

12-6-2026

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The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.

1 minute read

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Play the BINGO where the whole of Amsterdam wins | Bellefleur’s WorldPride UNITY BINGO

11-6-2026

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In the run-up to WorldPride Amsterdam 2026, Team Eberhardjes is once again joining forces with Dolly Bellefleur. Their mottos ‘Take good care of our city and of one another’ and ‘Let love reign’ align seamlessly. The theme of WorldPride is UNITY: for Team Eberhardjes and Bellefleur, the perfect occasion to playfully connect all the nationalities that make up Amsterdam. Today, Thursday, June 11th, they will launch Bellefleur’s WorldPride UNITY BINGO: an online bingo game in which not only one person, but everyone wins.

2 minutes read

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Longest frikandel in the world | Chef Margo Reuten takes action for KWF

9-6-2026

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Chef Margo Reuten of Restaurant Da Vinci in Maasbracht is stepping out of her familiar Michelin-starred kitchen for a special challenge. Together with five local entrepreneur friends, the only female SVH Master Chef with a Michelin star will attempt to break the world record for the “World’s Longest frikandel” on Sunday, June 28, 2026. (The frikandel is a long, skinless meat sausage made from finely ground meat (or meat trimmings) and spices, which is deep-fried just before consumption.)With this playful initiative, they are taking a stand against cancer and hope to raise €50,000 for the Dutch Cancer Society (KWF Kankerbestrijding).

Reading time: 2 minutes

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Longevity | Hotels & wellness resorts are embracing the trend

5-6-2026

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Medical wellness retreats have been around for decades, but today we see an increasing number of hotels and resorts embracing the longevity trend. Around the world, more and more research is being conducted to answer the growing demand for a healthier and longer life. Longevity has become a key focus online, in luxury hotels and resorts, and increasingly in restaurants and wellness concepts. But how can hospitality entrepreneurs respond to this trend? In this article, we share ideas, inspiring examples and links to hoteliers who already offer longevity programmes.

4 minutes read

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AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels

5-6-2026

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AWAKE Chocolate is partnering with Walker Hotels, luxury, design-driven properties across New York City, to help hospitality turn things up this summer. Known for leaving chocolates on pillows at night, hotels have long made ‘turn-down service’ a signature, luxurious ritual. But AWAKE knows people need a pick-me-up when they get up! To mark the launch of the new AWAKE Crispy Milk Chocolate Bites (50 mg of caffeine per bite), the brand is introducing the ‘Turn Up Service trolley’ in June: a wake-up call on wheels.

2 minutes read

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Chef Geert-Jan Vaartjes opens the renewed De Bosberg in Appelscha

21-5-2026

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Chef Geert-Jan Vaartjes, known from among others De Librije, La Rive, De Bokkedoorns, and Lauswolt, has completely transformed De Bosberg in Appelscha together with entrepreneur Wybe Iedema. The iconic hospitality venue, located at the foot of the famous Bosberg Tower in the ‘Drents-Friese Wold’ National Park, has officially reopened after an extensive renovation.

2 minutes read

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PearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & Resorts

21-5-2026

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International travelers want to be online immediately upon arrival, without worrying about high roaming costs or searching for local SIM cards. With the introduction of eSIM for hotel guests, PearlMobiel and OWN eSIM are responding to this demand. In collaboration with Corendon Hotels & Resorts, the companies are launching a new service that allows hotel guests to easily activate mobile data during their stay in Amsterdam and Curaçao.

2 minutes read

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27 metres of sushi for guests at De Langste Tafel (The Longest Table)

19-5-2026

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On Wednesday 27 May, The Longest Table will take place at Oosterdok in Amsterdam, a charity dinner organised by Refugee Company and A Beautiful Mess. At an exceptionally long table, which is ultimately expected to stretch one kilometre, guests are invited for an evening of connection, shared dining and support for projects helping people with refugee backgrounds. One of the most eye-catching elements of the evening is a 27-metre sushi roll, prepared by DoubleTree by Hilton Amsterdam Centraal Station in collaboration with Sushi Time.

Reading time: 2 minutes

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Trends we spotted | Week 20

19-5-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
• Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
• Two examples of hosPETality:
  • At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
  • The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
• Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
• Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
• Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.

Enjoy reading!

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The Sumo live restaurant Hirakunza Ginza Tokyo

1-5-2026

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MIMARU, a leading Japanese apartment hotel brand for families, is promoting a new way for international guests to experience one of Japan’s most iconic cultural traditions, at Hirakunza Ginza Tokyo, during an immersive sumo dining experience.

2 minutes read

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