Love Potion No. 921 | Ice Cream created for the National Ice Cream Day
Inspired by the agency’s mission to ‘Do Things People Love’, Periscope, one of the nation’s top five independent marketing agencies, is launching its very own branded ice cream. Love Potion No. 921, a blood orange and pomegranate ice cream with a hint of ginger, was designed by Periscope employees as part of the agency’s 2018 brand refresh. The ice cream was created in collaboration with Izzy’s® Ice Cream, a nationally award-winning ice cream shop that started selling the confection on Friday, July 13, the weekend of National Ice Cream Day (July 15).
Ice cream parlors | Trend white paper
The third Sunday of July was designated in the USA as National Ice Cream Day, in fact even July is the Ice Cream Month since 1984. It seems that the those who celebrate this National Day have to thank President Ronald Reagan for it! He wanted to commemorate a treat enjoyed by over 90 percent of the nation’s population and produced by 10% of the nation’s milk supply. When Reagan’s proclamation was officially signed into law, he also called on the U.S. people to pay tribute to ice-cream with “appropriate ceremonies and activities.”
This Sunday is ice cream party time! We created a white paper with all the trends we spotted the last couple of years.
Trends in sleeping 2018 according to AccorHotels | Binge sleeping, micro napping and sufficient daylight
More and more people are choosing binge sleeping, the sleep variant of binge watching, to catch up on sleep. A short afternoon nap, sufficient daylight and a quality mattress also play an important role in a good night’s rest, according to research by AccorHotels within the luxury segment. The hotel group lists the four largest sleeping trends of 2018 and gives some examples of how their individual hotels respond to this.
Seedlip launches the first No & Low cocktail bar worldwide
Seedlip is the world’s first distilled non-alcoholic spirit, and now launches the world’s first No & Low cocktail bar [N o l o]. An innovative and totally new bar concept that emphasizes the taste and ingredients of a cocktail instead of the alcohol percentage.
On 24 & 25 July, N o l o cocktail bar, can be found in a selection of the best bars in 15 of the most dynamic cities around the world.
Four Seasons Pop Down | Last year in Toronto, soon in Philadelphia, Miami and Hong Kong
Series of immersive experiences at selected Four Seasons Hotels and Resorts will continue in Philadelphia in September, Miami in December, and Hong Kong in 2019. Four Seasons Hotels and Resorts, the world’s leading luxury hospitality company, has revealed the next locations of Pop Down, the company’s global series of events that invite people to experience Four Seasons artistry and craftsmanship in unexpected settings around the world.
Taco Tuesdays | At Club Mexicana and The Spread Eagle in London
This month Meriel Armitage’s Club Mexicana and The Spread Eagle, London’s first 100% vegan pub in Hackney, will host a series of one-off Taco Tuesdays to kick start the summer. Joining Meriel at the pass will be a line-up of Club Mexicana’s friends from the London food scene, including vegetarian chef and best-selling Author Anna Jones, chef Neil Rankin of Temper, and organic sourdough pizza experts Radio Alice, all ready to put their own vegan spin on the traditional Mexican taco, whilst The Spread Eagle’s Sherri Lee Eastabrook will be shaking up the pub’s signature cocktails to wash things down. We love those examples of collaboration, we spotted a couple of them around one product in London, like for example the pita bread and Kulcha. Check out the inspiration!
Amare Marbella Beach Hotel | Art exhibition in hotel and star chef opens pop-up restaurant Hayaca
Marbella has another hotspot! From mid June to 16 September chef Mauricio Giovanini runs the Latin American fusion pop-up restaurant Hayaca at the Amare Marbella Beach Hotel. He runs Michelin star restaurant Messina next to the hotel. In addition to this new restaurant concept, Amare also has a lot of space for art. This season they expose works by the Spanish photographer Jesús Chacón throughout the hotel. And they have announced a partnership with the Marbella International Film Festival. Again a few great examples of collaboration!
Custom-made cheese sculpture | The cheesiest Father’s Day present possible!
This Sunday we celebrate Father’s Day, and the American company Kraft offered the cheesiest gift possible in an auction! We would love it if we could order a gift like that made from our famous Dutch cheeses next year! Kraft helps Americans to celebrate the man who is sometimes cheesy, but always great, by giving them the possibility to order a Kraft custom-made cheese sculpture of their dad!
The lobby of the Mandarin Oriental hotel in Paris | Has the only Christian Louboutin pop-up nail bar
Mandarin Oriental, Paris will host the French capital’s one and only Christian Louboutin pop up nail bar from 17 June – 7 July 2018. To make the manicure experience even more memorable, guests can enjoy savoury cocktails inspired by the colours and names of the French designer newest nail polishes.
Another example of how to make your lobby more vivid. The Mandarin Oriental ‘s Bar 8 bartenders also created three new cocktails to drink after the 30-minutes Christian Louboutin manicure.
LaundROO | Lounge and vintage clothing swap powered by LG at Bonnaroo Music & Arts Festival
LG Electronics USA is taking its “Life’s Good” mantra to the four-day 2018 Bonnaroo Music & Arts Festival, on June 7-10, with the first-of-its-kind “LaundROO Lounge and Vintage Clothing Swap, Powered by LG” – an interactive destination for festival goers to refresh their style, as well as their mind and body. Wouldn’t we want a cutting-edge wash’n’fold service, an air-conditioned lounge equipped with mobile phone charging stations, interactive gaming stations, indoor and outdoor hangout spots and a vintage clothing swap station at festivals in Europe? We’re quite certain that all the Dutch and other European festival goers want to experience #lifesGood and #getDIRTY ;-). The initiative of LG USA made us think of the Miele Power Wash at the Lowlands festival back in 2017. Check out the video from that event below the article.