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The Sumo live restaurant Hirakunza Ginza Tokyo

1-5-2026

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MIMARU, a leading Japanese apartment hotel brand for families, is promoting a new way for international guests to experience one of Japan’s most iconic cultural traditions, at Hirakunza Ginza Tokyo, during an immersive sumo dining experience.

2 minutes read

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Trends we spotted | Week 17

28-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
• Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
• TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
• In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
• The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
• During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
• Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
• SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
• You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.

Enjoy reading!

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MGallery Collection and chef Pam reimagine ‘the art of bar’

24-4-2026

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Each year, World Cocktail Month sees MGallery Collection celebrate the art of mixology across its properties worldwide, turning the bar into a stage for creativity and connection. This year, MGallery Collection invites guests to experience the bar as a destination in its own right, ‘the art of bar’. In collaboration with Michelin-starred chef Pichaya “Pam” Soontornyanakij, the boutique hotel collection unveils an immersive pairing concept that transforms an evening drink into a curated gastronomic ritual, through the art of pairing cocktails and exquisite bites. World Cocktail Day is on May 13.

2 minutes read

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Innovative tourism concept ‘Schwarzwald.Dorf.Hotel. – Albergo Diffuso’

23-4-2026

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Schwarzwald Tourismus GmbH (STG) has selected five model municipalities for the tourism project ‘Schwarzwald.Dorf.Hotel. – Albergo Diffuso’. These are Klosterreichenbach (Baiersbronn), Nöggenschwiel (Weilheim), Oberharmersbach, Prinzbach (Biberach) and Schiltach. These towns will receive support in developing the concept until the end of 2026.

2 minutes read

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Airbnb launched a ‘Host Earnings Calculator’ for World Cup 2026

23-4-2026

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Airbnb is responding to the surge in accommodation demand around the 2026 World Cup with a new ‘Host Earnings Calculator’ tool for hosts. Interest in host cities is rising quickly, and more residents are considering renting out their homes temporarily. With a dedicated earnings calculator and attractive incentives, Airbnb aims to expand supply while encouraging new hosts to join the platform.

2 minutes read

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Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair

17-4-2026

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This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.

2 minutes read

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Trends we spotted | Week 15

13-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
• Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
• Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
• From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
• KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
• AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
• McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
• From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
• The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
• McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.

Enjoy reading!

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Emblems Collection announces its first address in France | La Citadelle Vauban in Belle-Île-en-Mer

10-4-2026

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La Citadelle Vauban of Belle-Île-en-Mer, one of the most remarkable heritage landmarks along the French coastline and a true emblem of the island, will become the first Emblems Collection property in France, joining Accor’s newly launched ultra-luxury boutique hotel collection.

2 minutes read

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Trends we spotted | Week 14

7-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
• Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
• On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
• Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
• Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
• KFC in Spain is transforming its restaurant signs into giant döner skewers.
• A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
• Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
• Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.

Enjoy reading!

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Fairmont Hotels & Resorts launches new ‘Special Happens…’-experiences worldwide

7-4-2026

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Fairmont Hotels & Resorts has introduced six new immersive experiences as part of its ‘Special Happens…’-experiences, spanning properties across the globe. Further advancing the brand’s commitment to Make Special Happen for all guests, the offerings highlight Fairmont’s signature service and sense of celebration. Designed to create memorable moments rooted in local culture, the offerings are grouped into four themes: After Dark, In the Wild, Around the Table, and In the Spotlight.

3 minutes read

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