Virtual influencer as brand ambassador for Postillion Hotels


  • Erik-Jan Ginjaar, algemeen directeur Postillion Hotels & Esther Olofsson

Early 2021, Postillion Hotels will be the first Dutch hotel chain to enter into a long-term partnership with Esther Olofsson, the first virtual influencer in the Netherlands. This starts at the occasion of the opening of their new hotel in the World Trade Center (WTC) Rotterdam. Olofsson is fully computer generated and created by communication agency RauwCC. As a brand ambassador made from bits and bytes, she is prominent at the festive unveiling and opening of the new Postillion hotel and will be available as the most trusted city guide for hotel guests 24/7.

You can follow Esther Olofsson on her Instagram account, in addition, a complete profile of Esther has been compiled. For example: she was ‘born’ in Malmö, Sweden, is 29 years old and has lived in Rotterdam since 2019. Just like a real-life influencer, Esther works with local entrepreneurs and on behalf of brands that match her character and taste!

Reading time: 2 minutes

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WATER³ natural mineral water | A sustainable choice for responsible consumers


  • WATER³ or Cubed Water, 100% recyclable from the UK
  • WATER³ or Cubed Water, 100% recyclable from the UK

Very environmentally friendly WATER³ (Water Cubed) from DRINKS³ (Drinks Cubed), 100% recyclable, greater transport efficiencies versus conventional plastic bottles and made with 95% plant based materials. The team behind DRINKS3 has a mission to build a brand based on ethical production and planet sustainability that trail-blaze the rest of the drinks industry for a better tomorrow.

WATER³ natural mineral water is a sustainable choice for responsible consumers, the carton-bottles are made FSC® Certified, they generate 41% less CO2 than disposable PET multilayer bottles and are thus 100% recyclable. WATER³ is sold in the UK for at example at different Whole Foods locations, like Clapham Junction, Camden, Fulham, Kensington, Piccadilly Circus, Richmond and Stoke Newington.

Reading time: 1 minute

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Trends we spotted | Week 26


  • trends we spotted this week

Here in the Netherlands it looks like we control the #Covid-19 outbreak and we’re trying to get used to the new normal. We wish all those living in areas where all the measurements against the pandemic are still in place to stay healthy and take care of each other.

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about Prosecco Rosé that will hit the market in 2021 and about a Ramen Pizza, created by Pizza Hut and Japanese ramen chain Menya Musashi.

In Reykjavík ICE & FRIES opened their doors, a selfservice concept with a bionic bar. Two cocktail-shaking and dancing robots create more than 150 drinks per hour.

And in New York the city government is considering extensive road closures as part of its plans to slowly reopen its economy, The architecture and design company The Rockwell Group have created a modular kit to create safe terraces on the pavements.

Airbnb is going to measure discrimination at their platform, they’re creating a system in cooperation with Color Of Change and with guidance from civil rights and privacy rights organizations. The project is called Project Lighthouse. And Starbucks introduces an Impossible Breakfast Sandwich in selected locations in the U.S.  lees verder

Camping at Olof’s in Amsterdam| Master chef Chris Naylor opens BBQ restaurant


  • Chef Crhis Naylor van Camping at Olof's in Amsterdam - credits HBMEO George Maas
  • Camping at Olof's in Amsterdam - credits HBMEO George Maas
  • Camping at Olof's in Amsterdam - credits HBMEO George Maas
  • Camping at Olof's in Amsterdam - credits HBMEO George Maas

In the months of July and August, the temporary restaurant Camping at Olof’s opens its doors in the oldest chapel in Amsterdam: the Sint Olofskapel on the Zeedijk. It will be a barbecue restaurant led by chef Chris Naylor of Michelin-starred restaurant Vermeer.

A pop-up staycation restaurant that requires you to book a camping pitch! You cannot sleep there, but you can enjoy the camping atmosphere and great food. Inspiration for chefs all over the world, create a special restaurant once your government allows you to open again!

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The Grand Beach | The French Riviera in the heart of Amsterdam


  • The Grand Beach at #SofitelLegendTheGrandAmsterdam - credits Michael Graste
  • The Grand Beach at #SofitelLegendTheGrandAmsterdam - credits Michael Graste
  • The Grand Beach at #SofitelLegendTheGrandAmsterdam - credits Michael Graste

On Wednesday 24 June, Sofitel Legend The Grand Amsterdam opened ‘The Grand Beach’ in its historic courtyard. A beach and terrace inspired by the French Riviera where guests enjoy a cold glass of rosé or a fresh cocktail and French dishes and snacks in a summery atmosphere. Until September 13th, the courtyard will be transformed into a real sandy beach with various seating areas – a meter and a half away from each other, of course -, a bar and with a regular DJ providing summery background music. The opening of The Grand Beach coincides with La Fête de la Musique, during which all Sofitel Hotels around the world celebrate summer in French style.

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‘Rond de Tafel’ in the Gashouder Amsterdam | the new dining in the social distancing way


  • Logo 'Rond de Tafel' at the Gashouder Amsterdam
  • 'Rond de Tafel' at the Gashouder Amsterdam
  • timeline of 'Rond de Tafel' at the Gashouder Amsterdam
  • Egon van Hoof, one of the chefs of 'De Ronde Tafel' at the Gashouder Amsterdam
  • Wilco Berends, one of the chefs of 'De Ronde Tafel'at the Gashouder Amsterdam
  • Erik van Loo, one of the chefs of 'De Ronde Tafel' at the Gashouder Amsterdam
  • Richard van Oostenbrugge, one of the chefs of 'De Ronde Tafel' at the Gashouder Amsterdam
  • Soenil Bahadoer, one of the chefs of 'De Ronde Tafel' at the Gashouder Amsterdam

From the 1st of July until the 31st of August, the Gashouder on the Westergas will be transformed into the largest one and a half meter restaurant in the Netherlands, called ‘De Ronde Tafel’ (the round table). A concept in which various top chefs temporarily move their kitchen and spoil and surprise 100 guests with an exclusive 5-course menu accompanied by top-quality wines, every night. Read on to see of which 5 top chefs you can enjoy a 5-course dinner!

It is a collaboration of Les Patrons Cuisiniers, which is also partly responsible for the selection of the guests, Westergas and Famous Flavours. It is a great idea to combine the cooking skills of top chefs with the space of the Gashouder! We publish this article in English as well, as we believe the collaboration between the event industry and the restaurants industry is great. What are you able to organize on a local level in collaboration with the event industry?

Reading time: 1 minute, reservation may take a little longer 😉

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BUNK Amsterdam | Receives their first guests


  • The terrace of BUNK hotels in Amsterdam
  • BUNK hotels in Amsterdam - credits
  • Pods in the BUNK hotels in Amsterdam - credits
  • Pods in the atrium of BUNK hotels in Amsterdam - credits
  • The atrium roof of BUNK hotels in Amsterdam - credits
  • The atrium of BUNK hotels in Amsterdam - credits
  • Pods in the BUNK hotels in Amsterdam - credits

The last couple of months, Covid-19 created a lot of uncertainty but finally BUNK Amsterdam officially opens its doors to hotel guests. After the enormous renovation of the former Sint-Rita church in the north of Amsterdam, the monumental building offers space for 300 guests. BUNK is a hotel with hostel prices and a hostel with the quality and service of a hotel.

Earlier we wrote about the official opening of BUNK Amsterdam. One of our colleagues was also present at the press dinner and had a tour and explanation about this great concept.

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What does the hospitality industry do in the context of the COVID-19 virus? | Inspiration June 9


Since the first of June the Dutch restaurants and bars reopened. We already enjoyed the first terraces again and we also went out for dinner. Wonderful to be able to enjoy a restaurant visit again! But we’ve experienced first-hand that there is no rush to enjoy dinner or lunch, not even on the terraces. Let’s hope that everyone regains a little bit more confidence after the first effects of the relaxation of the corona measures become known. For the time being, it looks like the Dutch intelligent lockdown has worked so now we need more sun and better temperatures to enjoy our great terraces! We hope that you will be able to reopen or enjoy dinner or lunch in your country as well. We have come across some great articles as inspiration on what’s going on in the hospitality industry.

With this week links to articles about DIY ‘Social distancing crowns’ by Burger King in Germany and the trendiest suntan trend 2020 we spotted on the Instagram account of hotel Dexamenes in Greece! Both funny!

Another funny article is about a Covid-19 masks for dining out with a remote control mouth! And inspiration for other hotels; a nice gesture ‘Together again’ by Oaks Hotels, Resorts and Suites in Australia.

In the south of the Netherlands, in the city Maastricht, Dadawan restaurant reopened with robots as extra staff and check out the Smink mobile with which restaurant Smink delivers their @home menu. And created in Japan: the Norimaki Synthesizer, which allows us to taste video games!

Stay healthy and take care of each other! ^Team Horecatrends

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What does the hospitality industry do in the context of the COVID-19 virus? | Inspiration May 18


As noted last week, we here in the Netherlands are still in an ‘Intelligent Lockdown’ which means, we’re all working from home if possible and our high schools,  universities, restaurants, cafés, gyms, leisure centers, museums, etcetera are closed. But we can take a walk outside and shop for food and even shop at hardware stores and garden centers. As from May 11 our primary schools have re-opened as have the day-care centres but also hair and beauty salons and physiotherapist are allowed to re-open.

As from the first of June restaurants will re-open with a maximum of 30 persons inside, and a social distance of 6 feet, terraces are re-opening as well without a maximum of guests. This, of course, if the Covid-19 casualties remain low. Our government created a path in which they think our economy has to restart, with no festivals, concerts or congresses till the first of September and even gyms aren’t allowed till then. In the meantime we keep spotting all kind of inspiration worldwide around the hospitality industry.

With this week links to articles about the Robot dog Spot that is used in a park in Singapore to warm people to observe a social distance. And the Restaurant Brands International Inc. (Burger King, Tim Hortons and Popeyes) considers designing face masks as part of their uniforms.  

‘Care by Roseate Hotels & Resorts’ is an interesting article for those hotels who aren’t sure yet what measures to take to implement a touchless hospitality.  And Eleven Madison Park’s chef-owner Daniel Humm says the coming back of his famous restaurant is a question mark.

The Frontline Stays Program by Airbnb has had 100,000 nights booking in free or subsidized accommodations for first responders. And check out the red puzzle by Heinz Canada! Would be appreciated by European puzzle and ketchup aficionados as well, especially during lockdown.  

Stay healthy and take care of each other! ^Team Horecatrends

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Rombit’s Romware Covid Radius | Smart bracelet to simplify social distancing on the workfloor


  • Rombit's Romware Covid Radius social distancing bracelet
  • Rombit's Romware Covid Radius social distancing bracelet

In April Technology company Rombit launched a digital bracelet to prevent coronavirus infections on the workfloor. The solution allows employees in construction, logistics and other heavy industries to resume work safely. Port of Antwerp started as the first to use this innovative bracelet. To produce this bracelet Rombit has added new functions to its existing safety bracelet, the Romware ONE. This will help employees to observe the strict precautions laid down by the World Health Organisation (WHO) while respecting the privacy of the wearer. The initiative is also a response to the call by the Flemish Government to create digital solutions for helping society through the current corona crisis.

These kinds of solutions would be great for the hospitality industry as well! Last month we already wrote about Aura Aware a smart distance awareness device, we then indicated that a wearable device would be a great asset for people working in restaurants, kitchens etcetera. It would even be better is the other person you meet doesn’t have to have the same device. The only challenge is to avoid too many signals in a restaurant 😉 We wonder if there will be affordable devices on the market soon….

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