Thai’s Streetfood restaurant Pitaya opens in Antwerp


  • Pitaya Thai Streetfood
  • Pitaya Thaï Street Food opened in AntwerpPitaya Thai Streetfood opened in Antwerp
  • Pitaya Thaï Street Food opened in AntwerpPitaya Thai Street Food opened in Antwerp
  • Pitaya Thaï Street Food opened in AntwerpThe team behind Pitaya
  • Yellow Curry at Pitaya Thaï Street Food in AntwerpYellow Curry at Pitaya Thaï Street Food in Antwerp

Thai’s Streetfood restaurant Pitaya, the restaurant chain specialized in Thai cuisine, opened its first restaurant in Antwerp, next to Operaplein in the newly renovated Antwerp Tower. After three successful openings in Brussels and Wallonia, it is now Flanders’ turn. And they will open in the Netherlands as well in the coming years.

Inspired by the Thai capital, the first Pitaya restaurant opened in 2010 in Bordeaux, France. The Antwerp restaurant is number 122 on their list! Most of the restaurants are located in France. Alpha Seed, the investment company that manages Pitaya’s license for the Benelux, is planning further openings in Liège and Charleroi this year. Pitaya now manages 5 restaurants in Belgium. The goal is to reach 70 in the Benelux in 7 years: 30 restaurants in Belgium, 35 in the Netherlands and 5 in Luxembourg.

Reading time: 2 minutes

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How spooky do you want it to be? | 13 bits of Halloween inspiration


  • Hotel Amerika omgetoverd tot Haunted Hotel of Horror
  • Heinz Halloween
  • Boo Batter ice cream by Cold stone creamery
  • Griezelen bij De Beren - cocktail met meelwormen en sprinkhanen
  • Limited edition pumpkin buns at Bun house in London for Halloween

On American inspiration websites you can’t miss Halloween. Halloween is major in the US and slowly but surely more and more people in the Netherlands are celebrating it too! In our Dutch village it will be celebrated as well. The organization normally responsible for our King’s Day celebration will this year also organize a Halloween spooky tour along ‘haunted houses’ where the children get hot chocolate and can pick up ‘creepy’ candy. Such a fun night! How can you celebrate Halloween as a hospitality provider? Would you profit from a celebration and would your Dutch or European guests enjoy it? The last point is of course clear; it is fun and it always makes sense to positively surprise your guests, even if it is with a freshly baked ‘ghost’ cookie or a mini pumpkin of marzipan. To get in this spooky atmosphere before the actual holiday (31st of October), we have listed 13 bits of Halloween inspiration for you!  ^Marjolein

Reading time: 3 minutes

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Trends we spotted | Week 42


  • Trends in het kort

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about NANKA that makes patties from Jack Fruit in combination with mushrooms, chicken and beef to help meat-eaters to reduces their meat intake in Malaysia. And in Germany Essity and McDonald’s are recycling the paper cups into toilet paper.

The Brooklyn Dumpling Shop from New York is growing fast through franchising, they’re opening 5 new locations in Florida. And the Singapore-born, Instagram-famous Paradise Group debuted in California last September with their Rainbow Soup Dumplings!

The Dutch cider producers and importers of CiderCider will open ‘the Ciderbar’ in Rotterdam Hofbogen by the end of December. And in Groningen the first RavioliBar in the Netherlands opened. They make fresh ravioli daily!

The Cheesecake Factory has been sharing a slew of their incredible recipes for readers to make in their own kitchens since the COVID-19 crisis. Inspirational! And the Dutch Vegan Junk Food Bar will open in Germany this fall.

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New innovation by Domino’s Pizza Belgium | Domino’s Cal’z sandwich


  • De Cal'zDe Cal'z

In addition to a wide range of pizzas, Domino’s Pizza offers more and more dishes suitable for lunch or as a snack. With this, the chain focuses on the popularity of the lunch moment and the growing demand for lunch delivery. After the introduction of the warmly welcomed Crunchy Chicken, the Domino’s Cal’z sandwich is now also available at all Domino’s Pizza locations in Belgium.

In this article we have written about another calzone variation from the US: ”The Crazy Calzone” from Little Caesars.

Reading time: 2 minutes

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Trends we spotted | Week 41


  • Trends in het kort

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week amongst others, links to articles about the expansion of Paris based restaurant Cala, they use robotica to create fresh pasta dishes. And supermarket Jumbo in the Netherlands designates 200 cash registers for ‘checkout chats’ or as they call them ‘kletskassa’s’.

In their stories Starbucks re-announced their global ‘Starbucks Greener Stores’ commitment and McDonald’s announced that they will accelerate climate actions to reach net zero emissions by 2050. Promising is the affiliation with organizations as the United Nations (McDonald’s) and the SCS Global Services and World Wildlife Fund by Starbucks.

Accor & Ennismore announced a joint venture in which both chains contribute their added value. The joint venture will make Ennismore the largest and fastest growing lifestyle hospitality company.

A great initiative by 3 French companies: the Citroën Skate. Citroën created 3 new service pods with Accor and JCDecaux: Sofitel En Voyage, Pullman Power Fitness and JCDecaux City Provider.

Grey Poupon, the mustard brand created a limited edition La Moutarde Vin. A viognier wine infused with mustard seeds, would you like to try it?

Reading time: 5 minutes

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Trends we spotted | Week 40


  • trends we spotted this week

At or we spot many national and international trends daily. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about sleep-friendly ice cream from Nightfood for the grab-and-go shops in hotel lobbies, a stay in the ‘Nutmobile’ from MR. PEANUT® and Leonardo DiCaprio investing in a Dutch cultured meat company.

‘Change is Brewing!’ is the new flavor of Ben & Jerry’s in America, it remains interesting to read how they also translate their social background into their flavors. And at the Resort World Las Vegas, the art of aufguss, known all over Europe, makes it’s US debut at Awana Spa.

More and more companies are also introducing ‘healthy alternatives’ in their fast food concepts. Like in China where Yum China does this in their more than 6,000 KFC, Pizza Hut and Taco Bell shops. And  Hard Rock International announces its 22nd annual PINKTOBER® campaign.

Another rebranded concept that focuses on staying in a city as if you were living there. YAYS, unlock the neighborhood with locations in Amsterdam, The Hague and Paris. And spotted in America: a limited-edition of Hendrick’s Gin-infused pickled cucumbers from Katz’s Delicatessen.

Reading time: 5 minutes

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De FAM | First foodmarket in Den Bosch opens in 2022


  • Foodmarkt De FAMFoodmarkt De FAM
  • Foodmarkt De FAMFoodmarkt De FAM

We are already very familiar with the foodmarket concept in the Netherlands; a covered area filled with small kitchens where culinary highlights can be enjoyed. The people living in the city of Den Bosch (in the south of the Netherlands) will soon be able to welcome their own ‘foodmarket De FAM’ (FAM is slang for family). A colorful journey of discovery of world cuisines in the middle of the historic city center of Den Bosch.

Foodmarket De FAM will open their doors in the first quarter of 2022 and can accommodate 200 guests (seated). They are still looking for innovative concepts! Read more about it and if you have a concept that fits in, you can send an e-mail ( ) until December 1st with your details, a short description of the concept and why you should be there in Den Bosch!

Reading time: 1 minute

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WOWorks creates ‘High Five Challenge’ to help end childhood hunger


  • WOWorks brands partner with No Kids HungryWOWorks brands partner with No Kids Hungry
  • WOWorks brands partner with No Kids HungryWOWorks brands partner with No Kids Hungry

Living up to its name, WOWorks’ mission is to fuel the passions of its team members, guests, business partners and the communities they serve to help everyone live their best life. This translates into a commitment to create a “WOW!” place to work, dine, invest and live. To give back to its restaurants’ communities this fall, all four WOWorks’ brands – Saladworks, Frutta Bowls, The Simple Greek and Garbanzo Mediterranean Fresh – have partnered with No Kid Hungry to kick off a multi-faceted fundraising campaign called the High Five Challenge with a goal of raising $400,000 (with a minimum of $125,000) which can help provide up to four million meals for kids in need*. According to new estimates, 1 in 6 kids in America could face hunger this year, but when guests dine at any WOWorks restaurant this season, they can ‘Join the Team’ in doing their part to help end childhood hunger in our communities.

Showing the guests commitment with ‘High Five Hand’ images and a ‘High Five Wall Icon Tracker’. Guests can also ‘earn’ a high value coupon!

Reading time: 2 minutes

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Introduction of a autonomous robotic restaurant | By SJW Robotics


  • Kiosk Design SJW Robotics

SJW Robotics, a Toronto based FoodTech company, will be launching a fully autonomous robotic restaurant with zero on-site employees. The company will be demonstrating the pre-commercial unit in the fall of 2021, with a commercial rollout scheduled for Q1, 2022. At the heart of SJW Robotics shines RoWok™, a proprietary automated kitchen system that cooks made-to-order meals like an accomplished chef. Armed with high-speed mechanism, RoWok captures the essence of wok-based cooking and uses state-of-the-art sensors and automation protocols to deliver consistent quality in accordance with the highest food safety standards. The design inspiration for the unit comes from industrial food manufacturing systems and an engineering team with proven accomplishments in robotics.

SJW Robotics’ next-generation restaurant will come in the form of a 100 square-foot standalone unit. The techforward kitchen’s small footprint, plug-and-play capabilities and 24-hour accessibility will enable its implementation in a multitude of locations such as airports, hospitals, universities, grocery stores, office towers, shopping malls, stadiums and industrial complexes.

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Trends we spotted | Week 34


At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

WIth this week links to articles about Restaurant Esmé in Chicago, founded by Jenner Tomasko (executive chef at Grand Achatz) who focuses on art and community with even a à la carte menu for ‘walk-ins’. Sounds like Chicago has a new culinary hotspot.

 Starbucks opened their 10th ‘farmer support’ centre in VarginhaBrasil with the purpose to offer valuable resources to local coffee communities. 

 UPSIDE Foods partners with three Michelin star chef Dominique Crenn. Crenn will develop recipes and give culinary advise and if allowed she will use the lab-grown chicken in her restaurant. This is the first collaboration in the cultivated meat industry with a three star Michelin chef. 

 De Koningshoeven brewery is the first in the world to market a completely alcohol-free Trappist beer: La Trappe Nillis (0.0%). And McDonald’s published their Purpose and Impact Report of 2020-2021 with four impact points: Jobs, Inclusion and Empowerment, the Plant, Food Quality & Sourcing and Community Connection. 

 Duke’s Mayonaise started collaborating with Champion Brewing Company to produce the perfect beer that fits with a BLT sandwich: Family Recipe (5,1% ABV, 27 IBU). Kind of ‘Mayo Beer’. The new ‘food shopping’-app, Grownby, connects farmers with buyers. Wouldn’t it be great to have  such an app as a cook? And getting messages like the strawberries are now ‘ready to eat’!

 CandyCan gummy bears are gluten-free, plant-based, low-sugar, low carb and contain vitamins. Is it an idea to lay a bag of Gummy bears on top of a pillow for children visiting your hotel? Or to put a bag in a ‘Happy-Meal’ kind of box?

 Oreo opened their first café in New Jersey. The café consists of a shop offering Oreo cookies and other Oreo treats, and fast-service where you can order Oreo treats. And in New York another sweet hybride is gaining popularity: the Croffle. This is a soft, buttery and layered croissant toasted in a waffle iron and sprinkled with different toppings. 

Click on the title if you like to read the full article. Enjoy reading!

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