Trends we spotted | Week 27
6-7-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- The Lounges chain with 250+ venues in the UK will open its first location overseas in Essen, Germany.
- After weather codes yellow, orange and red, there’s one more colour to watch this summer – Code Purple at Bagels & Beans.
- Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
- Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent.
- Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, recently announced a significant milestone with the opening of its 50th address.
- At McDonald’s Germany, you can enjoy 23 international product highlights during ‘Mission: World Menu’.
- Travel And Tour World (TTW) recently unveiled its Top 100 Luxury Hotels in the World 2026, a global ranking honouring exceptional properties redefining modern hospitality.
- Great news for Belgian fries lovers heading to Paris, chef Mallory Gabsi has opened his Fry Shop 140 Degrés.
- Wonder, a leading food technology platform, and Zipline, an autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas.
- Inspiration for ice cream parlours: we spotted ‘Cookies Cloud Cups’ at Ovis Coffees in London.
Enjoy reading!
S’mores Frappuccino returns to Starbucks in the US this summer
2-7-2026
The S’mores Starbucks lineup is making its return this summer. The popular S’mores Frappuccino, first introduced in 2015, is back on the menu alongside two new additions: the S’mores Cold Brew with Marshmallow Cold Foam and the S’mores Chai. According to Starbucks, the beverages are inspired by the nostalgic flavors of s’mores, the classic campfire treat made with toasted marshmallow, chocolate and graham crackers.
’S mores are becoming increasingly popular here too when we have barbecues. Would we in Europe also enjoy the combination of coffee and ’S mores?
2 minutes read
Trends we spotted | Week 26
30-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Two acquisitions in a single week underscore Fletcher Hotels’ pace of growth in Germany, Berghotel Astenkrone in Winterberg-Altastenberg and Fletcher Hotel-Restaurant Sundern-Sorpesee.
- Restaurant Jondani has been honoured with a Best of Award of Excellence from the Wine Spectator, the leading international American wine magazine.
- Restaurant SMAEK in Geldrop has recruited Rowin Geurts and Marcia de Bruijn. The couple will take up their posts as respectively head chef and maître d’ in September 2026.
- New strategic initiative ‘Buurthotel’ connects Amsterdam hotels, the local council and residents through a new concept: ‘co-tourism’.
- Restaurant Noor in Groningen has opted for a proactive solution to a commercial dispute by applying for a suspension of payments and will remain open till the end of 2026.
- The Berkeley and Summerill & Bischop announced a collaboration celebrating the art of entertaining in your suite.
- Duke of Tokyo De Pijp opens its doors this week (July 2) on Ferdinand Bolstraat in Amsterdam.
- Spotted on the Instagram account of We Like Côte d’Azur – When designers take over the Riviera.
- Inspiration for ice cream parlours: Leiden welcomed ice cream parlour and chocolatier Madaq, where visitors can pull up by boat for an ice cream, an actual ‘ice cream float-through’! And a great, luxury gelato gift box by Zona.
Enjoy reading!
Trends we spotted | Week 25
23-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- As Anantara Hotels & Resorts celebrates 25 years of meaningful travel, the brand is shining a spotlight on the people who have shaped its story with the launch of the ‘People Who Inspire’ series.
- Mandarin Oriental and Amouage unveil ‘Whispers of the Fan’, a bespoke luxury amenities collection inspired by the art of hospitality.
- Paris is celebrating the release of season 4 of the hit series The Bear on Disney+ with a special pop-up. On June 27 and 28, fans can enjoy the famous beef sandwich from The Bear at restaurant Amagat.
- We recently wrote about the combination of tea and cheese, and now we’ve spotted a Gouda Latte, or Gouda Cheese Iced Latte, created by YourCoffeeDude.
- One of Monaco’s most iconic beach clubs, La Rose des Vents, has received a colourful Gucci makeover. Check out the details in the images, we love it!
- We love the idea of serving mini cocktails, like the mini Espresso Martini featured in a reel by L’Antica Enoteca in Rome.
- Barista Cafe is expanding to 30 branches in the Netherlands, with a focus on nationwide coverage.
- Effium has developed an innovative pan which, inspired by rocket technology, uses up to 50% less gas and cooks faster and more efficiently.
- Bagels & Beans is looking for a new bagel manager in Zutphen and is organising an open day for this purpose on June 29.
Enjoy reading!
Zwarte Cross snack set for nationwide launch | Tante Rikanto already outselling frikandels and croquettes
19-6-2026
With great pride and rumbling stomachs, the organization behind Zwarte Cross, the Feestfabriek Alles Komt Goed BV, has announced that the Tante Rikanto snack will soon be available nationwide in the Netherlands. “A milestone that will shake up the food & beverage world,” according to the former Zwarte Cross festival director and the snack’s namesake, Tante Rikie.
2 minutes read
Museum of Ice Cream opens its sweetest adventure yet in Las Vegas
18-6-2026
As the largest Museum of Ice Cream location to date, the Las Vegas flagship delivers a larger-than-life celebration of joy. Spanning 14 one-of-a-kind installations inspired by the energy, glamour and playful spirit of Las Vegas, the experience invites guests to indulge their senses through immersive, whimsical environments and plenty of sweet surprises.
2 minutes read
Trends we spotted | Week 24
16-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- McDonald’s Netherlands is organizing an introductory session on June 30 for entrepreneurs who have a serious interest in running their own McDonald’s restaurant.
- Vault Bar, the renowned cocktail bar located within Waldorf Astoria Amsterdam, has been named one of the Best Hotel Bars for 2026 by the prestigious Forbes Travel Guide.
- The iconic New York restaurant Dante has opened a permanent restaurant and bar at Claridge’s hotel. Dante Mayfair has officially made the transition from pop-up concept to permanent London venue.
- A fun idea: a date night at the zoo! Through July 24, adults can enjoy Zoo Nights at London Zoo. Could this be an inspiring concept for other zoos?
- La Marzocco has unveiled the Azteca, a unique espresso machine inspired by the iconic Estadio Azteca in Mexico City.
- Alcohol-free beer is gaining ground in sports canteens, according to Heineken Netherlands.
- The Manor Hotel in Amsterdam East has officially reopened its doors as part of the exclusive Leonardo Limited Edition collection.
- Since June 11, the Dutch hospitality industry has been fully embracing the World Cup. A great example is Villa Kakelbont in Rotterdam.
- To further promote the OneUnit message, SpiritsNL will organize a nationwide roadshow in 2026, visiting eight major Dutch cities. OneUnit cocktails and mixed drinks contain one standard serving of alcohol.
Enjoy reading!
Van Gelder introduces an AI recipe assistant | New tool supports chefs with recipe development and menu inspiration
11-6-2026
From recipe development to menu inspiration, artificial intelligence is increasingly finding its way into professional kitchens. To support chefs and hospitality entrepreneurs, Van Gelder has introduced an AI recipe assistant. This digital tool provides users with inspiration for dishes, cooking techniques, and applications for fresh ingredients within seconds.
2 minutes read
Football meets fine dining in Amsterdam| Private dining, cocktails & watching specific games
11-6-2026
Watching the World Cup in Amsterdam takes on a new dimension this summer thanks to The Entourage Group. As the city gears up for another football-filled season, several hospitality venues are offering unique ways to experience the tournament. From lively match nights by the IJ waterfront to exclusive private dining experiences, football, gastronomy and hospitality come together in concepts designed for fans, friends, colleagues and business relations alike. Football meets fine dining!
2 minutes read
Longest frikandel in the world | Chef Margo Reuten takes action for KWF
9-6-2026
Chef Margo Reuten of Restaurant Da Vinci in Maasbracht is stepping out of her familiar Michelin-starred kitchen for a special challenge. Together with five local entrepreneur friends, the only female SVH Master Chef with a Michelin star will attempt to break the world record for the “World’s Longest frikandel” on Sunday, June 28, 2026. (The frikandel is a long, skinless meat sausage made from finely ground meat (or meat trimmings) and spices, which is deep-fried just before consumption.)With this playful initiative, they are taking a stand against cancer and hope to raise €50,000 for the Dutch Cancer Society (KWF Kankerbestrijding).
Reading time: 2 minutes
Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
Château de Mazan - Handwritten Collection in the south of France
Code Paars (Purple) at Bagels & Beans
Pick up your pizza by kayak at the 'Paddle In' at Otomat in Ghent
Wonder and Zipline team up to bring drone-delivered meals to Texas
