Trends we spotted | Week 44
3-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Grubhub and Avride are launching a trial with autonomous delivery robots in collaboration with restaurant chain Wonder.
- Saudi Arabia Railways and Arsenale present the first luxury train in the Middle East, “Dream of the Desert”, which will launch in 2026.
- Dior introduces Haute Motherhood, a postnatal wellness program at Dior Spa Cheval Blanc Paris. It’s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!
- Regis Hotels & Resorts in the U.S. and Maison Ladurée are creating festive afternoon teas and Parisian elegance during the Christmas period.
- The Dutch franchise formula eazie has once again been nominated for Best Fast Service formula in the Netherlands in the YouGov Out of Home Formula Monitor 2025.
- THE BUTCHER is opening a temporary haute fast food pop-up at Schiphol Amsterdam Airport. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.
- Hotelschool The Hague and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR/VR training courses that allow hotel staff to practice in realistic 360-degree environments!
Enjoy reading!
Trends we spotted | Week 43
28-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
- Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
- Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
- How SMARTLINEN® takes linen management to the next level.
- Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
- Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
- ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
- Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
- The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.
Enjoy reading!
Inspiration for the Holiday Season | From a sushi Christmas Tree to an edible pinecone
27-10-2025
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, and this week we explored Christmas dishes. We found several fun creations that would look great on the menu of any grand café or bistro. We’re sure chefs could take these ideas to next level!
A bruschetta Christmas wreath, a sushi Christmas tree, an edible pinecone, and a Christmas bauble dessert are among our favourites. We also noticed that most restaurants share their Christmas menus on Instagram as plain text. In our opinion, a missed opportunity!
2 minutes read
Young Entrepreneurs & new locations | Café-Bar Vita Lente and KFC Rome’s flagship store
24-10-2025
Every day, we spot fun and inspiring new concepts. This week: Café-Bar Vita Lente, the new hotspot in Amsterdam West from former Coulisse (*) owner Simon Witmaar. And on September 28, Kentucky Fried Chicken opened its first Italian flagship store in Rome.
KFC Rome boasts a truly unique location, not just for Italy, but for all of Europe. The store showcases many innovative elements in design, sustainability, service, and technology. At Café-Bar Vita Lente, fine dining has made way for a more relaxed atmosphere. The menu features robust, Southern European dishes, and plenty of wines by the glass, sherry, vermouth, and small bites made for sharing.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.
3 minutes read
Julius Meinl is serving coffee with a surprise for International Coffee Day
29-9-2025
This International Coffee Day, premium Vienna-based roaster Julius Meinl invites coffee lovers to pause, connect, and celebrate the joy found in every cup. On October 1st 2025, customers visiting participating cafés and outlets serving Julius Meinl will receive a Scratch & Win card with their coffee purchase – offering the chance to win another coffee for free, on the spot.*
Another great example of how you can capitalise on international days!
1 minute read
Trends we spotted | Week 39
29-9-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Ruby x ADE. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.
- Restaurant La Mar celebrates 20 years of Peruvian culinary excellence with ‘La Mar Around the World’ menu.
- A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. ‘Sweden, first country on prescription’ by Visit Sweden.
- Hot Slices, Cold Drinks. A collab between Siegfried Gin and Domino’s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza’s.
- The spooky season is arriving! Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.
- Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.
- October 3 means it’s time for Leidens Ontzet – and at Snackcafé de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.
- World Tourism Day – Stefan Hartman of NHL Stenden wrote a vision: ‘Use tourism to strengthen broad prosperity, not just the economy’.
Enjoy reading!
Bagels & Beans introduces SoundBrews | A perfect blend of coffee and music
25-9-2025
Starting tomorrow, September 26, Bagels & Beans is launching SoundBrews: five music playlists paired with five different coffee varieties. Guests can experience how taste and sound enhance one another, with a giveaway full of coffee and music prizes as an extra treat. The campaign (from 26 September to 26 October inclusive) also coincides with their Animal Week (October 4–11), featuring the special Pu(m)pkin Spice Furryccino!
2 minutes read
Young Entrepreneurs & new locations | Bouillon d’Amsterdam, Friethuys Schaijk and Spaghetteria Leiden
22-9-2025
Every day, we spot fun and inspiring new concepts. This week, the concept of Parisian bouillon restaurants is also coming to our capital city early next year: Bouillon d’Amsterdam! A renovation of Friethuys Schaijk and in Leiden, preparations are in full swing for the opening of a Spaghetteria location.
Bouillon d’Amsterdam in the Hotel Die Port van Cleve promises high-quality food at a fair price! With dishes at affordable prices (€3 to €16), the owners aim to appeal to a big audience. Friethuys Schaijk, owned by Bart Bernsen and Luuk Vos, was renovated in three weeks and has a fresh, contemporary design for a traditional snack bar. And in Leiden, a new Spaghetteria location will open at Lange Mare 40, in October.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.
3 minutes read
Trends we spotted | Week 38
19-9-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Heineken Hoek on the Leidseplein in Amsterdam gets a new bistro concept, hearty food without fuss.
- Central Perk Coffeehouse, the iconic Friends hangout, is coming to Times Square this fall.
- The Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp.
- Restaurant Suus, the restaurant of Hotel De Plesman and culinary hotspot in The Hague, has a new chef and a new menu. And their deli Suusje has opened.
- Great tiny gesture: Scarlet Letter cocktail at Mr. Fogg’s in London.
- Mandarin Oriental will debut Mandarin Oriental Downtown, Dubai in October 2025, located in the iconic Wasl Tower on Sheikh Zayed Road.
- Radisson Hotel Group opens Radisson Collection The National Hotel, Brussels, located at the prestigious The National Golf Brussels, 15 minutes from the city centre.
- We recently came across a great example of HosPETality – a BARKUTERIE Board – at BrewDog South Eveleigh in Australia!
- The first NYC Bakery Run takes place this weekend, we wonder when the first Bakery Run will be held in Amsterdam?
Enjoy reading!
Young entrepreneurs & new locations | The Salsa Shop at Rotterdam Central and Bagels & Beans in Utrecht
19-8-2025
Every day we spot fun, new concepts. This week: new, young entrepreneurs taking over Bagels & Beans at Mariaplaats in Utrecht – Luc Boerrigter and Lynn Rademaker! And a brand-new Salsa Shop location at Rotterdam Central Station, where travellers can enjoy Mexican favourites between the tracks.
We wish these entrepreneurs and their teams lots of joy and success with their new ventures.
2 minutes read
Food delivery gets an upgrade - Grubhub and Avride launch robot delivery
eazie continues its success story with new nomination for Best Fast Service Concept
Travel in style - Saudi Arabia unveils its “Dream of the Desert” luxury train
St. Regis Hotels & Resorts and Maison Ladurée bring French elegance to the festive season
THE BUTCHER opens temporary pop-up at Schiphol Airport
