Chili’s® Grill & Bar has a special National Margarita Day promotion
12-2-2026
Another great example on how to use a special day provided by Chili’s Grill & Bar for National Margarita Day on February 22nd. As we’re mentioning in our trendmails (you can subscribe here) on Thursday, national and international days are great marketing tools! We publish those days a few weeks ahead, so you’ll we able to create your own promotion!
2 minutes read
Janine Bakery & Restaurant | Two concepts, one soul
10-2-2026
In the heart of Amsterdam in the Renaissance Amsterdam Hotel, Janine Bakery & Restaurant opened its doors: a place where the influences of Italian cuisine meet the free, spontaneous dining culture of San Francisco. A city where sourdough, coffee, and pizza are part of the everyday life.
2 minutes read
Trends we spotted | Week 6
10-2-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Tropical Smoothie Cafe is celebrating Valentine’s Day with pets, featuring the limited-time Puppy Power Bowl, available through 3 March.
- Starbucks has reached a significant recycling milestone: polypropylene cold to go beverage cups are now recyclable for more than 60% of US households.
- IKEA and Tiny Chef are launching a new mini-series from 2 to 9 February, celebrating the joy of plant-based cooking with the beloved stop-motion character Tiny Chef.
- Wendy’s is marking Singles Awareness Day on 15 February with a special in-app offer: a Dave’s Single® cheeseburger.
- Kwalitaria is the first major Dutch snack chain to introduce completely plastic-free packaging, with fries and snack trays protected by a biodegradable seaweed coating.
- Vaseline® and Red Lobster are launching a temporary Valentine’s Day Kissing Booth in Times Square, from February 10 to 12, featuring exclusive menu items and the new Lip Therapy® collection.
- Café Teichner dal 1922 in Rome is serving an espresso with hazelnut cream and chocolate at Piazza di San Lorenzo in Lucina 15.
Enjoy reading!
Trends we spotted | Week 5
3-2-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Airbnb has partnered with chef-led meal delivery service CookUnity to provide prepared meals through Airbnb Services, aiming to simplify dining for travellers and local residents.
- Thompson Hotels collaborates with BERO to expand non-alcoholic offerings and bar programming.
- McDonald’s Germany launches new platform, for everyone who is really hungry.
- AMMOS AMAALA is the first resort of the AMMOS group in the Middle East, located in Saudi Arabia. The resort will open this spring.
- Pizza Hut Dubai hosted a fine-dining Supper Club nobody saw coming.
- ALL Accor has recently announced the launch of its ALL Accor app in ChatGPT designed to enrich the experience of its growing customer base.
- McDonald’s in the US debuts exclusive McNugget® Caviar just in time for Valentine’s Day – at no cost to fans.
- Restaurant Nela in Amsterdam introduces the Family Friendly Affair brunch on Sundays.
- Bagels & Beans has turned 30. What started in 1996 as a quirky café on Ferdinand Bolstraat in Amsterdam has grown over the past thirty years into a unique franchise formula with almost 90 locations throughout the Netherlands.
Enjoy reading!
The HEINZ KegChup | The first-ever keg of HEINZ Ketchup!
3-2-2026
Just in time for the Big Game, HEINZ is cracking open a bold new way to enjoy America’s favorite condiment. Introducing the HEINZ KegChup: the first-ever keg filled with unmistakably rich HEINZ ketchup. Inspired by a solution the beer industry has relied on for decades to ensure fans never run dry, the HEINZ KegChup makes sure watch parties are never short on the crowd’s favorite condiment, because an empty ketchup bottle might be an even bigger party foul than a dry keg.
1 minute read
Trends we spotted | Week 4
27-1-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Did you know that 1 in 8 Americans has worked at a McDonald’s restaurant at some point? McDonald’s in the US taps into this insight with McDonald’s Arches & Ambition, the 1 in 8 Mentorship Program.
- Bouldering is also fairly popular in the Netherlands. Recently, we came across two new variations: moving climbing walls.
- Happy Doggo: squeaky dog toys shaped like fries, sandwiches and burgers at McDonald’s France. Likely a hit with many Dutch dog lovers and McDo fans as well!
- Burger King US introduced The Ultimate Steakhouse Whopper as part of its ‘Whopper by You’ initiative.
- McDonald’s Germany launched a new vegetarian platform with the introduction of five plant-based products: Veggie lovers welcome.
- On Saturday 31 January, Stooges’ Funhouse opens in Het Industriegebouw on Rotterdam’s Goudsesingel. This will be their second location in Rotterdam.
- From February 26 until the next edition of De Vrienden van Amstel LIVE, a musical get-together, hits the road. Every Thursday evening, a different traditional pub hosts a night full of music, friendship and atmosphere: Amstel LIVE in the pub.
- Van Gelder Netherlands, producer of plant-based products, launched a unique range of seven fully plant-based sauces and dressings for the foodservice market during HORECAVA 2026.
Enjoy reading!
Pizza Hut’s new un-Italian pasta campaign | Approved by the toughest food critics: Italians?
26-1-2026
A funny campaign by Pizza Hut in Dubai! They recently launched pasta – and not just any pasta. According to the company their pasta is creamy, cheesy, overloaded with sauce and proudly breaking every Italian culinary rule. The brand even calls it un-Italian pasta. Knowing this would never win over traditional Italians, Pizza Hut decided to do something bold: challenge Italian identity itself.
1 minute read
Inspiration for 2026, from 2025
8-1-2026
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you need ideas.
You can download the whitepaper for free on the next page.
Sweetened, lactose-free whipped cream by Milram
6-1-2026
We start 2026 with an article about an innovative, new product: the sweetened, lactose-free whipped cream by Milram that will be introduced at the Horecava in Amsterdam. The foodservice market continues to evolve as consumer preferences change and demand grows for dietary options such as lactose-free and lower-sugar products. Even in seemingly mature product categories, there is room for innovation. With this new whipped cream Milram demonstrates how quality, convenience and market insight come together.
2 minutes read
Trends we spotted | Week 51
19-12-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted in New York: the push pop sushi van Suka Sushi!
- Horta Grand Café & Art Nouveau Room in Antwerp, are celebrating their 25th anniversary, marked among other things by the launch of a unique coffee table book.
- Leonardo Hotels is expanding its portfolio in the Benelux with the dynamic lifestyle brand NYX Hotels. The former Eden Hotel will be divided into a Leonardo hotel and NYX Hotel Amsterdam Rembrandt Square.
- Frites Atelier, the innovative fast casual concept from Michelin-starred chef Sergio Herman, opened its first Frites Atelier London location on Saturday December 13.
- Early December, Hotel Des Indes in the Hague, officially opened the Anna Pavlova Champagne Lounge and unveiled the Pavlova Christmas tree. Anna Pavlova was a famous ballerina and regular guest of the hotel. Beautiful theme!
- Chipotle has teamed up with travel brand BÉIS, to launch an exclusive travel essentials collection inspired by Chipotle’s iconic packaging. Béispotle: ‘The To-Go Collection’.
- Last weekend, PoPPo, a hyperlocal micro-mall, was launched in Amsterdam North in the 600 m² former Blokker building.
- A Pizza Wrap-Up by Domino’s Pizza Belgium, highlighting, among other things, which city consumes the most pizzas from the brand and which pizza is the most popular in Belgium.
- Early December, Albron opened a coffeecompany location at Amsterdam UMC. It is the first coffeecompany outlet in a hospital environment.
- On Monday, December 15, the Top 50 best Italian restaurants were announced, including a separate Top 50 for restaurants outside Italy. Restaurant Aroma Italian Fine Dining from Vaassen once again earned a place on this prestigious list, ranking 48th. Restaurant Pianeta Terra in Amsterdam ranked 31st.
Enjoy reading!
Chili's® Grill & Bar has a special National Margarita Day promotion
Chili's® Grill & Bar has a special National Margarita Day promotion
