Trends we spotted | Week 40

5-10-2026

  • Longegivity Hotel 2027 in Austria - Vivamayr medical health resort in Maria Wörth - credits Gault&Millau - Barbara Eidler-SterLongegivity Hotel 2027 in Austria - Vivamayr medical health resort in Maria Wörth - credits Gault&Millau - Barbara Eidler-Ster
  • Disaronno is introducing a new bottle design with the global campaign 'The Dolce Side of Life'Disaronno is introducing a new bottle design with the global campaign 'The Dolce Side of Life'
  • On Wednesday 14 October - The Biggest Wine Club in Utrecht kicks off - Annemiek Hummelink and Tessel AndewegOn Wednesday 14 October - The Biggest Wine Club in Utrecht kicks off - Annemiek Hummelink and Tessel Andeweg

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Gault&Millau’s Austrian hotel guide has introduced a ‘Longevity & Medical Wellness’ category for the first time.
  • CÔNE Paris opened in March 2026 and is a coffee bar serving espresso-based drinks, including a −86 °C Dirty Coffee.
  • In Leiden, during the 3 October celebrations, we spotted a focaccia from Giò Neapolitan Espresso topped with hutspot cream: a tradition in Leiden with a Neapolitan soul.
  • EMMA Safety Footwear is introducing Connect Sport: a new O2 work shoe built for demanding days in hospitality.
  • Marketer Sem van der Wilk built software while employed at the Inge de Bruijn Swimming Pool in Barendrecht, connecting the pool’s existing systems. Since January 2026 he has done so through his own company.
  • Disaronno is introducing a new bottle design with the global campaign ‘The Dolce Side of Life’.
  • On Wednesday 14 October, The Biggest Wine Club in Utrecht kicks off. Wine influencer Annemiek Hummelink and Tessel Andeweg of bar Vivid are organising the first edition.

Enjoy reading!

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Trends we spotted | Week 39

28-9-2026

  • Le Nugguette - Burger King®gives new Chicken Nuggets the high-fashion treatmentLe Nugguette - Burger King®gives new Chicken Nuggets the high-fashion treatment
  • Accor introduces ALL Concierge - Hospitality's first end-to-end conversational travel companionAccor introduces ALL Concierge - Hospitality's first end-to-end conversational travel companion
  • BON - the world's first luxury theme park, has a soft-opening on October 24 for guests of Vidanta World Resort MexicoBON - the world's first luxury theme park, has a soft-opening on October 24 for guests of Vidanta World Resort Mexico
  • Nipple Tripel by Queer Beer - design by agency Studio SonsuzNipple Tripel by Queer Beer - design by agency Studio Sonsuz
  • NYC BAKERY RUN is back - organized by TIPSTER - on October 25NYC BAKERY RUN is back - organized by TIPSTER - on October 25

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Spotted on Instagram: a ‘Bar à Oeufs’ at restaurant Ter in Paris.
  • NYC BAKERY RUN is back with ten stops, including a treat at Eleven Madison Park! The free half marathon is organized by TIPSTER and takes place on October 25.
  • KFC introduces Open House in McKinney, Texas: a location where the brand will test new dishes and ideas.
  • BON (Beauty of Nature), the world’s first luxury theme park, has a soft opening on October 24 for guests of the VidantaWorld resort in Mexico.
  • Accor reaches a new milestone with the introduction of ALL Concierge, the first end-to-end conversational travel assistant deployed at scale in the hospitality sector.
  • Burger King recently introduced brand-new chicken nuggets with updated sauces in the US. And at the beginning of September, in the middle of fashion season, BK launched the season’s most unexpected accessory: Le Nugguette, a nugget-sized bag!
  • Queer Beer celebrates all breasts with the new Nipple Tripel, and the Queer Market Store in Amsterdam gets a boob-themed window display from October 9 through October 31. For every can of beer sold, €0.10 goes to breast cancer research.
  • Guerlain Spa at Waldorf Astoria Amsterdam has been named Netherlands’ Best Hotel Spa 2026 at the World Spa Awards.

Enjoy reading!

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Chef built his own reservation system BoekEerlijk with AI

24-9-2026

  • Jeremy Arrascaete created the reservation widget BoekEerlijk for restaurantsJeremy Arrascaete created the reservation widget BoekEerlijk for restaurants
  • Jeremy Arrascaete created the reservation widget BoekEerlijk for restaurantsJeremy Arrascaete created the reservation widget BoekEerlijk for restaurants

Four months after launch, fifty restaurants have already joined BoekEerlijk (Book Honest is the proper translation), twenty of them paying customers, and the system has processed more than 7,800 reservations. Founder Jeremy Arrascaeta runs it alone, alongside his job as a chef, and is competing for the Horecava Innovation Award 2027.

3 minutes read

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Trends we spotted | Week 32

10-8-2026

  • Avani puts a “Paws” on pet fees as ‘dogs stay free’ for International Dog DayAvani puts a “Paws” on pet fees as ‘dogs stay free’ for International Dog Day
  • goodBytz expands into hospitality - Leonardo Hotels Central Europe deploys autonomous kitchen robotgoodBytz expands into hospitality - Leonardo Hotels Central Europe deploys autonomous kitchen robot
  • Radisson Hotel Group leverages its strong owner confidence to accelerate global growthRadisson Hotel Group leverages its strong owner confidence to accelerate global growth
  • 'Twelve Nights of Wonder' for the 2026 holiday season at Orlando World Center Marriott'Twelve Nights of Wonder' for the 2026 holiday season at Orlando World Center Marriott
  • Vinyl Voyages - “Monkey Shoulder Selects” spotlights Europe’s trendiest Hi-Fi bars and cocktail neighbourhoodsVinyl Voyages - “Monkey Shoulder Selects” spotlights Europe’s trendiest Hi-Fi bars and cocktail neighbourhoods

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • DoorDash recently unveiled DoorDash Air, an in-house program that will develop a drone delivery system.
  • ‘Twelve Nights of Wonder’ for the 2026 holiday season at Orlando World Center Marriott. Are you already working on your holiday season calendar?
  • For one night only, on August 27, 2026, Waldorf Astoria New York’s legendary Grand Ballroom will transform into a full-size tennis court beneath the chandeliers.
  • It already sounds delicious in French: “La Brioche Glacée & Toastée célèbre les saveurs Fetish de la Maison: Ispahan et Infiniment Vanille”.
  • Avani Hotels & Resorts is inviting guests to celebrate International Dog Day, which takes place on 26 August, with a getaway designed for the whole family.
  • Hamburg-based robotics company goodBytz and Leonardo Hotels Central Europe have entered into a strategic partnership.
  • Vinyl Voyages: ‘Monkey Shoulder Selects’ spotlights Europe’s trendiest Hi-Fi bars and cocktail neighbourhoods.
  • Radisson Hotel Group leverages its strong owner confidence to accelerate global growth.

Enjoy reading!

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Heat stress in the kitchen | Why the cold chain breaks in high temperatures

28-7-2026

  • Heat stress in the kitchen - a contribution by De Horeca HelperHeat stress in the kitchen - a contribution by De Horeca Helper

Temperatures are rising this week in the Netherlands, which means full terraces and dealing with products that need to look good on the table in the sun. In short, quite a few businesses are experiencing heat stress around this topic. You can make this easier on yourself by digitizing temperature control around your products, for example with the app for HACCP and cleaning registration from De Horeca Helper. A contribution from them about ‘Heat stress in the kitchen’!

2 minutes read

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Bar14 | Johan Cruijff ArenA opens the first frictionless stadium bar in the Netherlands

24-7-2026

  • Sjaak Swart explains how the frictionless Bar14 in the Johan Cruijff ArenA worksSjaak Swart explains how the frictionless Bar14 in the Johan Cruijff ArenA works
  • Bar14 in the Johan Cruijff ArenA in Amsterdam - the first frictionless stadium bar in the NetherlandsBar14 in the Johan Cruijff ArenA in Amsterdam - the first frictionless stadium bar in the Netherlands

The Johan Cruijff ArenA is the first stadium in the Netherlands to introduce a smart frictionless bar, Bar14. This innovation delivers a new visitor experience during matches and concerts. The high-tech bar kiosk uses advanced tracking and AI technology to automatically register which products visitors take and process payment directly. Usage is simple: visitors tap their smartphone upon entry to pay. Thanks to this modern technology, visitors are served faster and more efficiently. The cashierless bar will be used for the first time during Ajax – Burnley on July 26th.

2 minutes read

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Trends we spotted | Week 27

6-7-2026

  • Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
  • Château de Mazan - Handwritten Collection in the south of FranceChâteau de Mazan - Handwritten Collection in the south of France
  • Code Paars (Purple) at Bagels & BeansCode Paars (Purple) at Bagels & Beans
  • Pick up your pizza by kayak at the 'Paddle In' at Otomat in GhentPick up your pizza by kayak at the 'Paddle In' at Otomat in Ghent
  • Wonder and Zipline team up to bring drone-delivered meals to TexasWonder and Zipline team up to bring drone-delivered meals to Texas

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • The Lounges chain with 250+ venues in the UK will open its first location overseas in Essen, Germany.
  • After weather codes yellow, orange and red, there’s one more colour to watch this summer – Code Purple at Bagels & Beans.
  • Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
  • Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent.
  • Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, recently announced a significant milestone with the opening of its 50th address.
  • At McDonald’s Germany, you can enjoy 23 international product highlights during ‘Mission: World Menu’.
  • Travel And Tour World (TTW) recently unveiled its Top 100 Luxury Hotels in the World 2026, a global ranking honouring exceptional properties redefining modern hospitality.
  • Great news for Belgian fries lovers heading to Paris, chef Mallory Gabsi has opened his Fry Shop 140 Degrés.
  • Wonder, a leading food technology platform, and Zipline, an autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas.
  • Inspiration for ice cream parlours: we spotted ‘Cookies Cloud Cups’ at Ovis Coffees in London.

Enjoy reading!

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How can you make your hotel more attractive to solo women travellers?

26-6-2026

  • Linger longer in Palm Springs. Every boutique hotel offers exceptional poolside lounging that restores and rejuvenates.Linger longer in Palm Springs. Every boutique hotel offers exceptional poolside lounging that restores and rejuvenates.

We recently came across an article about Preferred Small Hotels, that, together with several boutique hotels in Palm Springs, has seen a growing number of solo women travellers and is actively responding to their needs. It reminded me of a recent holiday of mine in Sicily, where I noticed several women travelling on their own. It made me wonder if hotels know what today’s female traveller looks for when choosing a hotel or destination.

As a former flight attendant, I understand the most important requirement better than most: safety. I still remember how relieved I always felt when my hotel room had a security latch on the door. In this article, we’ve put together a list of simple tips and practical ideas to help you better accommodate this, growing group of solo women travellers. ^Marjolein van Spronsen

4 minutes read

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Trends we spotted | Week 25

23-6-2026

  • People Who Inspire by Anantara - Yingsuphat “Alex” Wrarapho, Chief Experience Insider at Anantara Hua Hin Resort'People Who Inspire' by Anantara - Yingsuphat “Alex” Wrarapho, Chief Experience Insider at Anantara Hua Hin Resort
  • Paris celebrates the release of Season 4 of The Bear on Disney+ with a pop-upParis celebrates the release of Season 4 of The Bear on Disney+ with a pop-up
  • Barista Cafe continues to expand to 30 branches in the NetherlandsBarista Cafe continues to expand to 30 branches in the Netherlands
  • Mandarin Oriental and Amouage unveil 'Whispers of the Fan' amenitiesMandarin Oriental and Amouage unveil 'Whispers of the Fan' amenities
  • Effium is pan based on rocket science created by a European start-up founded by a TU Delft alumnusEffium is pan based on rocket science created by a European start-up founded by a TU Delft alumnus
  • Wie wordt de bagelbaas in Zutphen - Bagels & BeansWie wordt de bagelbaas in Zutphen - Bagels & Beans

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • As Anantara Hotels & Resorts celebrates 25 years of meaningful travel, the brand is shining a spotlight on the people who have shaped its story with the launch of the ‘People Who Inspire’ series.
  • Mandarin Oriental and Amouage unveil ‘Whispers of the Fan’, a bespoke luxury amenities collection inspired by the art of hospitality.
  • Paris is celebrating the release of season 4 of the hit series The Bear on Disney+ with a special pop-up. On June 27 and 28, fans can enjoy the famous beef sandwich from The Bear at restaurant Amagat.
  • We recently wrote about the combination of tea and cheese, and now we’ve spotted a Gouda Latte, or Gouda Cheese Iced Latte, created by YourCoffeeDude.
  • One of Monaco’s most iconic beach clubs, La Rose des Vents, has received a colourful Gucci makeover. Check out the details in the images, we love it!
  • We love the idea of serving mini cocktails, like the mini Espresso Martini featured in a reel by L’Antica Enoteca in Rome.
  • Barista Cafe is expanding to 30 branches in the Netherlands, with a focus on nationwide coverage.
  • Effium has developed an innovative pan which, inspired by rocket technology, uses up to 50% less gas and cooks faster and more efficiently.
  • Bagels & Beans is looking for a new bagel manager in Zutphen and is organising an open day for this purpose on June 29.

 Enjoy reading!

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Trends we spotted | Week 24

16-6-2026

  • Villa Kakelbont becomes Rotterdam’s home of the World CupVilla Kakelbont becomes Rotterdam’s home of the World Cup
  • Vault Bar within Waldorf Astoria Amsterdam receives hotel bars award from Forbes Travel GuideVault Bar within Waldorf Astoria Amsterdam receives hotel bars award from Forbes Travel Guide
  • The Manor Hotel Amsterdam - credits Enrique MeestersThe Manor Hotel Amsterdam - credits Enrique Meesters
  • McDonald’s Netherlands is looking for new franchisees - an introductory morning in ZwolleMcDonald’s Netherlands is looking for new franchisees - an introductory morning in Zwolle
  • Dante Mayfair has opened at Claridge’s as permanent restaurantDante Mayfair has opened at Claridge’s as permanent restaurant

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • McDonald’s Netherlands is organizing an introductory session on June 30 for entrepreneurs who have a serious interest in running their own McDonald’s restaurant.
  • Vault Bar, the renowned cocktail bar located within Waldorf Astoria Amsterdam, has been named one of the Best Hotel Bars for 2026 by the prestigious Forbes Travel Guide.
  • The iconic New York restaurant Dante has opened a permanent restaurant and bar at Claridge’s hotel. Dante Mayfair has officially made the transition from pop-up concept to permanent London venue.
  • A fun idea: a date night at the zoo! Through July 24, adults can enjoy Zoo Nights at London Zoo. Could this be an inspiring concept for other zoos?
  • La Marzocco has unveiled the Azteca, a unique espresso machine inspired by the iconic Estadio Azteca in Mexico City.
  • Alcohol-free beer is gaining ground in sports canteens, according to Heineken Netherlands.
  • The Manor Hotel in Amsterdam East has officially reopened its doors as part of the exclusive Leonardo Limited Edition collection.
  • Since June 11, the Dutch hospitality industry has been fully embracing the World Cup. A great example is Villa Kakelbont in Rotterdam.
  • To further promote the OneUnit message, SpiritsNL will organize a nationwide roadshow in 2026, visiting eight major Dutch cities. OneUnit cocktails and mixed drinks contain one standard serving of alcohol.

Enjoy reading!

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