Trends we spotted | Week 27
6-7-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- The Lounges chain with 250+ venues in the UK will open its first location overseas in Essen, Germany.
- After weather codes yellow, orange and red, there’s one more colour to watch this summer – Code Purple at Bagels & Beans.
- Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
- Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent.
- Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, recently announced a significant milestone with the opening of its 50th address.
- At McDonald’s Germany, you can enjoy 23 international product highlights during ‘Mission: World Menu’.
- Travel And Tour World (TTW) recently unveiled its Top 100 Luxury Hotels in the World 2026, a global ranking honouring exceptional properties redefining modern hospitality.
- Great news for Belgian fries lovers heading to Paris, chef Mallory Gabsi has opened his Fry Shop 140 Degrés.
- Wonder, a leading food technology platform, and Zipline, an autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas.
- Inspiration for ice cream parlours: we spotted ‘Cookies Cloud Cups’ at Ovis Coffees in London.
Enjoy reading!
How can you make your hotel more attractive to solo women travellers?
26-6-2026
We recently came across an article about Preferred Small Hotels, that, together with several boutique hotels in Palm Springs, has seen a growing number of solo women travellers and is actively responding to their needs. It reminded me of a recent holiday of mine in Sicily, where I noticed several women travelling on their own. It made me wonder if hotels know what today’s female traveller looks for when choosing a hotel or destination.
As a former flight attendant, I understand the most important requirement better than most: safety. I still remember how relieved I always felt when my hotel room had a security latch on the door. In this article, we’ve put together a list of simple tips and practical ideas to help you better accommodate this, growing group of solo women travellers. ^Marjolein van Spronsen
4 minutes read
Trends we spotted | Week 25
23-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- As Anantara Hotels & Resorts celebrates 25 years of meaningful travel, the brand is shining a spotlight on the people who have shaped its story with the launch of the ‘People Who Inspire’ series.
- Mandarin Oriental and Amouage unveil ‘Whispers of the Fan’, a bespoke luxury amenities collection inspired by the art of hospitality.
- Paris is celebrating the release of season 4 of the hit series The Bear on Disney+ with a special pop-up. On June 27 and 28, fans can enjoy the famous beef sandwich from The Bear at restaurant Amagat.
- We recently wrote about the combination of tea and cheese, and now we’ve spotted a Gouda Latte, or Gouda Cheese Iced Latte, created by YourCoffeeDude.
- One of Monaco’s most iconic beach clubs, La Rose des Vents, has received a colourful Gucci makeover. Check out the details in the images, we love it!
- We love the idea of serving mini cocktails, like the mini Espresso Martini featured in a reel by L’Antica Enoteca in Rome.
- Barista Cafe is expanding to 30 branches in the Netherlands, with a focus on nationwide coverage.
- Effium has developed an innovative pan which, inspired by rocket technology, uses up to 50% less gas and cooks faster and more efficiently.
- Bagels & Beans is looking for a new bagel manager in Zutphen and is organising an open day for this purpose on June 29.
Enjoy reading!
Trends we spotted | Week 24
16-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- McDonald’s Netherlands is organizing an introductory session on June 30 for entrepreneurs who have a serious interest in running their own McDonald’s restaurant.
- Vault Bar, the renowned cocktail bar located within Waldorf Astoria Amsterdam, has been named one of the Best Hotel Bars for 2026 by the prestigious Forbes Travel Guide.
- The iconic New York restaurant Dante has opened a permanent restaurant and bar at Claridge’s hotel. Dante Mayfair has officially made the transition from pop-up concept to permanent London venue.
- A fun idea: a date night at the zoo! Through July 24, adults can enjoy Zoo Nights at London Zoo. Could this be an inspiring concept for other zoos?
- La Marzocco has unveiled the Azteca, a unique espresso machine inspired by the iconic Estadio Azteca in Mexico City.
- Alcohol-free beer is gaining ground in sports canteens, according to Heineken Netherlands.
- The Manor Hotel in Amsterdam East has officially reopened its doors as part of the exclusive Leonardo Limited Edition collection.
- Since June 11, the Dutch hospitality industry has been fully embracing the World Cup. A great example is Villa Kakelbont in Rotterdam.
- To further promote the OneUnit message, SpiritsNL will organize a nationwide roadshow in 2026, visiting eight major Dutch cities. OneUnit cocktails and mixed drinks contain one standard serving of alcohol.
Enjoy reading!
Van Gelder introduces an AI recipe assistant | New tool supports chefs with recipe development and menu inspiration
11-6-2026
From recipe development to menu inspiration, artificial intelligence is increasingly finding its way into professional kitchens. To support chefs and hospitality entrepreneurs, Van Gelder has introduced an AI recipe assistant. This digital tool provides users with inspiration for dishes, cooking techniques, and applications for fresh ingredients within seconds.
2 minutes read
Growing portfolio in the Netherlands for Limehome
4-6-2026
With a new location in Rotterdam, Limehome will be represented in the five largest cities in the Netherlands from the second quarter of 2027. By then, the company will operate more than 210 rooms across nine properties in Amsterdam, The Hague, Eindhoven, Utrecht and Rotterdam.
2 minutes read
Trends we spotted | Week 22
2-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
- The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
- Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
- Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
- In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
- Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
- Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.
Enjoy reading!
PearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & Resorts
21-5-2026
International travelers want to be online immediately upon arrival, without worrying about high roaming costs or searching for local SIM cards. With the introduction of eSIM for hotel guests, PearlMobiel and OWN eSIM are responding to this demand. In collaboration with Corendon Hotels & Resorts, the companies are launching a new service that allows hotel guests to easily activate mobile data during their stay in Amsterdam and Curaçao.
2 minutes read
Menu-Order-AI taps into the GLP-1 shift | What to order of the menu?
1-5-2026
The rise of GLP-1 medication (prescription drugs that mimic a natural hormone to manage Type 2 diabetes and obesity by regulating appetite, increasing fullness, and controlling blood sugar) is changing the eating habits of millions of consumers worldwide. Reduced appetite, shifting preferences, and a focus on high-protein, lighter meals are shaping new choices at the table. Yet when dining out, practical guidance is often missing. That’s exactly where Menu-Order-AI comes in. The U.S.-based app helps users decide in real time what to order, tailored to their dietary needs and goals. With more than 110,000 downloads in just four months, demand for this kind of smart, in-the-moment support is clearly growing.
2 minutes read
Trends we spotted | Week 17
28-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
- Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
- TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
- In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
- The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
- During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
- Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
- SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
- You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.
Enjoy reading!