Geofencing | How location-aware dining apps are changing the hospitality industry


  • radar

QSR (quick service restaurant) brands have only begun to scratch the surface of geofencing. Beyond providing better delivery analytics and clever marketing campaigns, location context can help restaurants understand customer loyalty, impact customer engagement, and help them save on operational and delivery costs.

A rather long but interesting article especially for fast food and fast casual brands about the possibilities presented by geofencing. A guest blog by the company Radar! They give examples on how some QSR brands have started experimenting with geofencing to improve the customer carryout experience. They indicated that API’s (application program interface) are the next big thing in the SaaS (Software as a Service) wave and have been recognized as a Rising Star on TechCrunch

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Trends we spotted | Week 37


  • Trends we spotted this week

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, amongst others a link to an article about a special collaboration between the restaurant of the Andaz Amsterdam and Heinz ketchup, a menu called ‘In case Ed Sheeran’.  And have you got any idea what the ingredients are for a dish called ‘Musubi Madness’?

We also read an article about a dumpling made with lab-grown kangaroo meat and another ‘veggie’ collaboration; Beyond Meat and Subway introduced the Beyond Meatball Marinara Sub this September.

The Gateway Foundation says it will open its first space hotel in 2025, check out their artist impression of the ‘Space Wheel’ hotel. And the new Raaago app, developed by German design group Random Access Studios, aims to make travel more interesting by making it random.

And Starbucks is rolling out the Chinese ‘Starbucks Now’-concept. The first pick-up-only shop will open in New York City this fall.

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Trends we spotted | Week 35


  • Trends we spotted this week

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to 2 articles with inspiration for bakeries, such as ‘Pie Night’ from Dominique Ansel Kitchen in New York and small, bread cubes from ‘MilkCow in Boots’ from Korea.

But also inspiration for pizzerias, like a pizza & prosciutto tower from the Luigia Group and in the USA Beyond Fried Chicken ™ passed the test, within 5 hours all vegetarian pieces of chicken were sold during a test!

The Belgium/Dutch restaurant ‘Frites Atelier’ sells the tastiest fries in Europe according to Big Seven Travel. And inspiration for hotels: have you already received a request from an influencer to livestream a ‘mukbang’ at your place? The W hotel in Washington D.C. has created the ‘Sip & Slurp’ arrangement!

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Domino’s® Pizza and Rad Power® Bikes | E-Bike program for delivery in the US


  • Domino's Pizza delivery e-bike by Rad Power Bikes

Domino’s Pizza, the largest pizza company in the world based on global retail sales, knows a thing or two about pizza delivery, including the fact that cars aren’t always the most efficient way to get hot, delicious pizzas to hungry customers. A bike is often a better solution to traffic congestion and parking challenges. Domino’s stores across the nation will soon have the option to use custom e-bikes for pizza delivery through a partnership with Rad Power® Bikes – North America’s largest e-bike brand.

Domino’s Pizza has also tested Robots for delivery but don’t you think that e-bikes are more likely to be used in the short term? In the Netherlands we spotted a couple of delivery services that use e-bikes as well.

Rad Power® Bikes is also located in the Netherlands (Utrecht) from where their team is working to build similar partnerships with European companies as well. For example, a fleet of their e-bikes are used in three European cities in a program called ELVITEN that demonstrates how electric light vehicles can improve mobility in urban areas. Below the article a video about this project that already started in cities like Bari, Genoa (both Italy) and Málaga in Spain.

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Cleanyst | A ‘sodastream’ for cleaning and personal care products


  • Cleanyst - bathroom use case
  • Cleanyst - laundry room use
  • Cleanyst - examples of shower bottles
  • Cleanyst - single-use plastic bottles blues
  • Cleanyst - pouches delivered to your door
  • Cleanyst - personalize by dropping into bottle
  • Cleanyst - mixing in process
  • Cleanyst - Mix at the press of a button

Cleanyst recently launched an at home mixing system for creating natural home and body care products with minimal plastic waste. In May 2019 their product, developed by industry professionals, was backed for more than 200% for their crowdfunding at Kickstarter. The ‘reusable bottle system makes plant-based cleaning and personal care products with concentrated ingredients shipped in minimal packaging.

Great product for households but we could imagine that it might be a great asset for B&B’s and small luxury hotels as well! You could create your own shampoo, conditioner, body wash, hand soap, laundry detergent, fabric softener, all-purpose cleaner, glass cleaner and tub and tile cleaner. 

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Inspiration from 2018 l The (arcade)games are back


  • (arcade)games

These last few years we see them more and more often, arcade games in the hospitality and leisure industry. Pinball machines, air-hockey and pool tables, it’s all coming back. Cool concepts that focus on a specific game or sport and where eating and drinking does come in second.

The rise of ping-pong bars has been going on a while now. In all major Dutch cities there are now bars where people can enjoy a game of ping-pong with friends. The last few years also pétanque bars seem to have joined this movement (such as Mooie Boules in Amsterdam and Rotterdam), Airhockey concepts (Puck) and even some more “fancy” places (Flight Club Darts Londen).

Besides this, concepts like TonTon Club really try to take their guests back in time with games such as Mortal Kombat and Time Shooters to relive their childhood memories. On the other hand there are places that really focus on the younger generation and their needs. E-sport bars like Meltdown are places where you can both play e-sports and watch big live e-sport events.

In summary, it can be concluded that for the people who love games this movement is more than amazing!

Inspiration from 2018 | The Dirty Cookie, coffee or tea shots served in cookies


  • Cookie ShotsThe Dirty Cookie

Inspiration from 2018 – a very Instagrammable cookie cup! Based on the American dessert ‘Milk & Cookies’ but the other way around. We didn’t spot those cookies cups in the Netherlands yet.

Located at the Union Market Tustin in Los Angeles, The Dirty Cookie, a unique cookie shot glass concept. They sell all kind of flavours in Cookie shots that are made in-house. We even read at FoodBeast that they make purple Ube Cookie Shots and Matcha Green Tea Cookie Shots. The basic remains the same, instead of dipping your cookie in milk, coffee or any other liquid at The Dirty Cookie the liquid gets poured in the cookie.

Inspiration from 2018 | The Moonshine Raceway at ‘The Four Thieves’ pub


Inspiration from 2018 with a very current touch, the Moonshine Raceway, which we spotted in the ‘The Four Thieves’ pub in London. The current touch is for the Dutchies, with the arrival of the racing circuit in Zandvoort and the successes of Max Verstappen, such a racetrack might be a big success in  your pub!

Moonshine Raceway is a sporting activity which provides the opportunity to experience the thrills and spills of REAL motorsport. It’s safe, inexpensive and great fun! Drivers will be invited to take the wheel of one of 10 perfectly performance matched top range super-cars, using real steering and pedal controls to pilot their cars to victory. The first Moonshine raceway opened in 2017 at the pub and microbrewery ‘The Four Thieves’ in London.

Are you going to London this summer? A number of ‘trendy’ places to visit!


  • LondonLandmarks Afternoon Tea_STUDY_Hero_with Champagne_Landscape_LO RES

We spot a lot of inspiration in London for hospitality trends. Below is a short list with a number of great, ‘trendy’ places to visit. By the way, the Dominique Ansel Bakery in London where we wrote about yesterday is a great experience as well!

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Inspiration from 2018 | What-a-Melon


Inspiration from London: Dominique Ansel Bakery in London served soft serve in a slice of watermelon sourced from Italy last summer. The ice cream, called What-a-Melon, was made with fresh watermelon juice and ‘seeds’ made of dark chocolate. It first launched at Dominique Ansel Bakery in Tokyo in 2017.

Ice Cream served in lemons or oranges is quite common but in a slice of watermelon? It looks great and delicious though! Inspiration for ice cream parlors.

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