Trends we spotted | Week 44
3-11-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- THE BUTCHER is expanding once again. The international high-end burger concept will open a new location on the Damrak in November 2026, in the heart of bustling Amsterdam.
- Dame Anya Hindmarch will design this year’s Christmas tree at Claridge’s. Reimagined as the Claridge’s Christmas Treehouse, it will be unveiled in the hotel’s lobby on Wednesday 25 November.
- Spa Haven, the wellness facility of Haven Hotel Rotterdam, Curio Collection by Hilton, is now fully open.
- Matcha has become an indispensable part of the drinks menu. PerfectTed, founded in 2021, aims to make matcha more accessible and part of everyday routines.
- Domaine EdeM is the low- and no-alcohol range of the Catena Institute of Wine, founded in 1995 by Dr Laura Catena. This article also introduces a new term for us: ‘zebra striping’.
- Square instead of round, thick instead of thin: with its new Detroit Style Pizza, Domino’s brings one of the most exciting pizza trends from the US to Germany.
- After the run club, the dog-walking club Beagels & Beans is a hit too: Bagels & Beans got neighbourhoods moving!
- Horecava is the largest annual trade fair for the hospitality and foodservice industry in the Netherlands. To mark its 70th anniversary, the event has looked back on the past 70 years and ahead to the next 70.
Enjoy reading!
LUMA | Parasols that turn your terrace into an extension of your brand
3-11-2026
LUMA (formerly Embellish Living) makes luxury, handcrafted parasols for hotels, restaurants and other hospitality venues. The terrace is often the first thing a guest sees, and with a parasol that suits your brand and interior, you turn it into a real eye-catcher. In January you can visit LUMA at Horecava (the Dutch hospitality trade fair), but now is already a good time to start planning for the new terrace season.
2 minutes read
KFC Muse in Dubai | The world-first launch of KFC’s new immersive restaurant concept
2-11-2026
As appetite for chicken continues to grow across the region, KFC is embarking on what’s next with the unveiling of KFC Muse – a fully immersive, two-storey restaurant, showcasing one of the boldest expressions of the brand’s next-generation restaurant design. Designed to disrupt the quick-service restaurant category, the world’s first KFC Muse restaurant opened on Jumeirah Beach Residence (JBR) in Dubai on October 31, pairing the brand’s most craveable chicken with a modern and dynamic dining experience designed around how consumers want to eat today.
2 minutes read
Restaurant À la Maison brings refined French cuisine and homely hospitality to Breda
9-10-2026
Restaurant À la Maison opened its doors on September 10th on Prins Hendrikstraat in Breda. The fine-dining restaurant is inspired by the charm of a French bistro. Owners Fenna Monsieurs and Harm Dierks, both with backgrounds in top-level gastronomy, offer pure, classic French cuisine with a contemporary twist, a personal approach and a warm, homely atmosphere.
2 minutes read
Restaurant 273 expands with speakeasy Cocktailbar 273 | Culinary craftsmanship in a glass
2-10-2026
Five years after the opening of Restaurant 273, Tommy den Hartog and Gyöngyi Peijnenburg are opening Cocktailbar 273. This stylish speakeasy, hidden in the historic wharf cellar beneath the restaurant on the Oudegracht in Utrecht, opened its doors on 17 September 2026. Handcrafted cocktails, gastronomic bites, top-level hospitality and an atmospheric ambiance come together here.
2 minutes read
Trends we spotted | Week 39
28-9-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted on Instagram: a ‘Bar à Oeufs’ at restaurant Ter in Paris.
- NYC BAKERY RUN is back with ten stops, including a treat at Eleven Madison Park! The free half marathon is organized by TIPSTER and takes place on October 25.
- KFC introduces Open House in McKinney, Texas: a location where the brand will test new dishes and ideas.
- BON (Beauty of Nature), the world’s first luxury theme park, has a soft opening on October 24 for guests of the VidantaWorld resort in Mexico.
- Accor reaches a new milestone with the introduction of ALL Concierge, the first end-to-end conversational travel assistant deployed at scale in the hospitality sector.
- Burger King recently introduced brand-new chicken nuggets with updated sauces in the US. And at the beginning of September, in the middle of fashion season, BK launched the season’s most unexpected accessory: Le Nugguette, a nugget-sized bag!
- Queer Beer celebrates all breasts with the new Nipple Tripel, and the Queer Market Store in Amsterdam gets a boob-themed window display from October 9 through October 31. For every can of beer sold, €0.10 goes to breast cancer research.
- Guerlain Spa at Waldorf Astoria Amsterdam has been named Netherlands’ Best Hotel Spa 2026 at the World Spa Awards.
Enjoy reading!
FLATONS in Antwerp serves ‘Peace on a plate’
25-9-2026
At Theodoor Van Rijswijckplaats 4 in Antwerp, FLATONS is opening its doors. A place where food, design and social engagement meet. Behind the concept are chefs Sandip Patel (India) and Faeiq Al Mamoori (Iraq).
A new restaurant in Antwerp that serves mostly vegetarian and sometimes vegan dishes. This fine-dining restaurant operates under the “Peace On The Plate” philosophy.
2 minutes read
Trends we spotted | Week 38
22-9-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- The ’50 Best Pizzerias’ 2026 and the ’50 Best Hotels in the World’ 2026 have recently been announced.
- At the Wijnkeuring (wine tasting) of the Low Countries 2026, a record number of 103 gold medals were awarded. In total, 247 Dutch and Belgian wines were judged.
- We already wrote about Spin’s plans back in August, and since 12 September, Bar Spin has opened its doors in Amsterdam-West. Enjoy analogue music, cocktails, bites and games.
- Kewpie Corporation invited Londoners last weekend to discover how one simple squeeze can transform one of the world’s most iconic sandwiches. A fun pop-up.
- In November 2026, Brasserie De Hofsmid will open in Buren, the third restaurant by entrepreneur Edwin Muns, in collaboration with chef Cas Vieleers and host Yorick van Gelder.
- Omakase Amsterdam is celebrating its first anniversary and has made a short documentary to mark the occasion. Well worth a watch!
- Since 11 September, Bagels & Beans has become the first major national hospitality chain to serve Gkazas’ new Sparkling Olive Waters, available for a limited time in two flavours: Cucumber and Pickles. You can try them until 15 November at all their locations.
- This fall marks a new chapter for THE BUTCHER Social Club. THE ENTOURAGE GROUP’s concept is making its international debut in Gibraltar.
Enjoy reading!
From dots to flavour | Schilo van Coevorden honours Kusama at Restaurant Sandberg
18-9-2026
To mark the major retrospective exhibition of Yayoi Kusama at the Stedelijk Museum Amsterdam, Restaurant Sandberg and chef Schilo van Coevorden are presenting a five-course menu inspired by her work. Since September, during small-scale dinner evenings, Schilo has been translating Kusama’s visual language into flavour, texture and form. Not by literally imitating her art, but by exploring what her ideas about repetition, colour, material and infinity can mean in culinary terms.
Restaurant LUTE Kruid ’02 opened in Amstelveen
17-9-2026
On the spot where Peter and Marieke Lute opened their first restaurant almost 25 years ago, LUTE Kruid ’02 recently opened. The former Kruidfabriek at Oude Molen 5 in Amstelveen has been completely renovated and deliberately scaled back from 140 to 40 covers. In doing so, they are recreating the freedom to do what they have stood always for: cooking from their own vision and giving every guest the personal attention they see as the greatest luxury of our time.
THE BUTCHER keeps growing - International burger brand opens new location on the Damrak
After the run club, the dog walking club is a hit too - Beagles & Beans gets neighbourhoods moving
Domaine EdeM - The next generation of alcohol-free wine
Domino’s in Germany launches Detroit Style Pizza
PerfectTed - Matcha for the foodservice industry
Renovated Spa in the Haven Hotel on the Leuvehaven in Rotterdam is now fully open
