Trends we spotted | Week 30
24-7-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- American Express and ALL Accor expand the power of membership with new global partnership.
- Eberhardjes and Dolly Bellefleur launch limited edition ‘Liefde (love) NOW’, available at all STACH stores in Amsterdam.
- Registration for the Horecava Awards 2027 is now open. Since July 23rd, companies, startups, and entrepreneurs in the foodservice industry are able to submit their most innovative product or concept.
- Claridge’s has announced the publication of its first-ever book, Claridge’s: Queen of Hotels, Hotel of Kings.
- POP+BARK and Rooftop Cinema Club UK are bringing dogs to the movies for a full day of dog-friendly rooftop cinema action on Sunday, August 16.
- The McDonald’s restaurant in Breukelen, operated by the new franchisee Ronen van ’t Hoog, is the Dutch flagship location for the international ‘World Menu Heist’-campaign.
- Are you already thinking about how to create a festive Christmas atmosphere in your hotel? The Immersive Christmas Experience, ice!™ at the Gaylord Hotels has already been announced!
Enjoy reading!
Trends we spotted | Week 27
6-7-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- The Lounges chain with 250+ venues in the UK will open its first location overseas in Essen, Germany.
- After weather codes yellow, orange and red, there’s one more colour to watch this summer – Code Purple at Bagels & Beans.
- Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
- Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent.
- Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, recently announced a significant milestone with the opening of its 50th address.
- At McDonald’s Germany, you can enjoy 23 international product highlights during ‘Mission: World Menu’.
- Travel And Tour World (TTW) recently unveiled its Top 100 Luxury Hotels in the World 2026, a global ranking honouring exceptional properties redefining modern hospitality.
- Great news for Belgian fries lovers heading to Paris, chef Mallory Gabsi has opened his Fry Shop 140 Degrés.
- Wonder, a leading food technology platform, and Zipline, an autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas.
- Inspiration for ice cream parlours: we spotted ‘Cookies Cloud Cups’ at Ovis Coffees in London.
Enjoy reading!
Celest opens the sky bar to the public
22-12-2025
From January 2nd, Celest’s sky bar will be open on Friday and Saturday evenings. Enjoy cocktails, bites and breathtaking views of the Rotterdam skyline at no extra cost. This follows the reopening, which will be festively celebrated with a New Year’s Eve party on December 31.
2 minutes read
Trends we spotted | Week 50
12-12-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- At exit 22 of the A28, McDonald’s Zwolle – De Lichtmis A28 has officially opened. The restaurant is located in the same building as the renovated roadside restaurant De Lichtmis in the east of the Netherlands.
- Radisson Hotel Group is expanding its European portfolio with two new properties, focusing on accessible design hotels and quality resorts. Prize by Radisson Osnabrück and the Baltic View Resort & Spa in Międzyzdroje Poland.
- Could conchas become the new hype like croissants?
- New added sugar warnings on menu’s at chain restaurants in New York City. Done with a new icon.
- 7-Eleven is helping the ‘tamago sando’ gain popularity in the U.S. with its new Japanese-style egg salad sandwich.
- Crispy chili oil popular even in our Dutch traditional dish the oliebol.
- Lidl US is adding a playful twist to the holidays with its first-ever holiday meal deal and a quirky fragrance collaboration, resulting in Eau de Croissant.
- Rémy Martin, the renowned French cognac house, is celebrating Lunar New Year with a limited-edition collaboration with Chinese artist Xue Song. Rémy Martin also introduced a Year of the Horse Old Fashioned, offering a festive twist on the classic cocktail. Recipe in the article.
Enjoy reading!
Young Entrepreneurs & new locations | MOSH! in Kortrijk, DAPPER in Ghent and a new Subway location in Leiden
9-12-2025
Every day, we spot fun new concepts. This week: MOSH! is opening its second location in Kortrijk, Belgium, in the Safari Studios. Artisanal smash burgers, raw energy and a creative vibe will make this the city’s newest culinary hotspot as of March 2026. Recently, DAPPER., led by chef Nick Dapper and hostess Lisa Deklerck, also opened in Belgium at the Planet Group Arena above KAA Gent’s pitch. And here in our hometown Leiden, a new Subway location will open at Betaplein on December 10.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.
3 minutes read
Conservatorium Hotel x Italian Jewelry House Pasquale Bruni | A sparkling Christmas tree
4-12-2025
We often write about collaborations involving Christmas decorations in hotels, particularly the iconic Christmas trees at Claridge’s and, recently, ‘The Jewel of the Season’ at the Mandarin Oriental Hyde Park in London. But Amsterdam also has several luxury hotels with remarkable festive decorations, including the Conservatorium Hotel. This year, the impressive 4.5-metre Christmas tree in the lobby has been decorated by the Italian jewelry house Pasquale Bruni. Following a successful collaboration with Cartier last year, the hotel is once again presenting a dazzling Christmas tree this season. The additional details, such as the festive atmosphere created around the violins at the entrance, are also wonderful to see and experience. We often stop by ourselves to soak up the ambiance, enjoying a cocktail, a glass of wine, or a meal at Barbounia.
2 minutes read
Trends we spotted | Week 48
28-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Qeet provides sustainable catering in the renovated Nederlands Fotomuseum , which opens in February 2026.
- Staff of the IHCP hotels in the Netherlands did collect toys for families in poverty through the Sintvoorieder1.
- Solid Wiggles creates jell-o cocktails with a creative, aesthetic twist.
- The Berkeley London launches luminous artwork ‘Aurora: Light in Motion’ by Rob and Nick Carter.
- Shower Hour IPA and Laundry Club Kölsch – Epic Cleantec launches beer made from purified shower and laundry water in California.
- McDonald’s introduces a temporary Grinch Meal with themed Grinch socks in the US.
- At the end of this year TRIBE The Hague Central will open as the second TRIBE hotel in the Netherlands and it will be the brand’s new flagship.
- The Social Hub invests €227 million in new B Corp hub in Edinburgh.
- The Hoxton opens in Dublin with the introduction of the first nightclub of this chain.
Enjoy reading!
Mandarin Oriental Hyde Park and De Beers London launch ‘The Jewel of the Season’
27-11-2025
Mandarin Oriental Hyde Park and De Beers London are joining forces for ‘The Jewel of the Season’, an enchanting experience filled with champagne, diamonds and culinary delights. From the sparkling Enchanted Lotus Bar to exclusive private appointments at De Beers, this is the ultimate festive season for lovers of gourmets and of luxury.
3 minutes read
Fairmont Wellness from Tokyo to Lake Louise | ‘destination inspired spa experiences’
27-11-2025
From rejuvenating spa sanctuaries to locally inspired rituals, Fairmont celebrates the art of wellness across its iconic destinations. Fairmont Hotels & Resorts, Accor’s renowned luxury brand, invites guests to discover their ‘destination inspired spa experiences’ that blend innovation, authenticity, and a deep connection to place. Across 96 hotels and resorts worldwide, Fairmont Wellness goes beyond traditional spa services, offering destination-driven programs that restore, recharge, and reconnect guests to both self and surroundings.
2 minutes read
Claridge’s Christmas Tree 2025 designed by Daniel Lee for Burberry
25-11-2025
Claridge’s, London’s legendary Mayfair hotel, has unveiled Claridge’s Christmas Tree 2025, this year designed by Daniel Lee, Chief Creative Officer of Burberry. This year a bit sustainable, Daniel Lee used surplus Burberry fabrics to create bows. The Claridge’s Christmas Tree will stand in the hotel lobby until Sunday January 4th.
Our own tradition is to always publish an article about the new Claridge’s tree! We love the idea of asking a designer to decorate the lobby tree and of opening the holiday season with a tree-lighting ceremony. It is inspiring and can be implemented at any level!
2 minutes read
The McDonald’s restaurant in Breukelen is the Dutch flagship for the international World Menu Heist campaign
The Immersive Christmas Experience, ice!™ at the Gaylord Hotels has been announced already 
Registration for the Horecava Awards 2027 is now open
Eberhardjes and Dolly Bellefleur launch limited edition ‘Liefde NOW’
American Express and ALL Accor expand the power of membership with new global partnership
