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VYVO launches new category of ‘Clean Functional Drinks’ | No sugar, no sweeteners, just focus

16-6-2026

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Consumers increasingly want the benefits of functional beverages, but they are becoming more critical about what goes into them. In a market filled with sugar and artificial additives, demand is growing for an effective alternative that supports wellbeing and mental sharpness without unnecessary ingredients. Amsterdam-based VYVO is responding to this trend with a functional soft drink that is free from both sugar and sweeteners, yet designed to give your day a healthy boost.

2 minutes read

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Trends we spotted | Week 24

16-6-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• McDonald’s Netherlands is organizing an introductory session on June 30 for entrepreneurs who have a serious interest in running their own McDonald’s restaurant.
• Vault Bar, the renowned cocktail bar located within Waldorf Astoria Amsterdam, has been named one of the Best Hotel Bars for 2026 by the prestigious Forbes Travel Guide.
• The iconic New York restaurant Dante has opened a permanent restaurant and bar at Claridge’s hotel. Dante Mayfair has officially made the transition from pop-up concept to permanent London venue.
• A fun idea: a date night at the zoo! Through July 24, adults can enjoy Zoo Nights at London Zoo. Could this be an inspiring concept for other zoos?
• La Marzocco has unveiled the Azteca, a unique espresso machine inspired by the iconic Estadio Azteca in Mexico City.
• Alcohol-free beer is gaining ground in sports canteens, according to Heineken Netherlands.
• The Manor Hotel in Amsterdam East has officially reopened its doors as part of the exclusive Leonardo Limited Edition collection.
• Since June 11, the Dutch hospitality industry has been fully embracing the World Cup. A great example is Villa Kakelbont in Rotterdam.
• To further promote the OneUnit message, SpiritsNL will organize a nationwide roadshow in 2026, visiting eight major Dutch cities. OneUnit cocktails and mixed drinks contain one standard serving of alcohol.

Enjoy reading!

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DOT Groningen transforms into Europe’s largest football for the ultimate World Cup celebration

12-6-2026

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Football fans in Groningen and beyond can prepare for a World Cup experience of truly epic proportions. Creative hotspot DOT, located in the Ebbingekwartier district, is transforming its iconic white dome into Europe’s largest football for the upcoming World Cup. With a diameter of no less than 26 metres, the Groningen dome will become the continent’s ultimate visual World Cup landmark. Inside and around the giant “football,” all matches of the Dutch national team will be broadcast live for more than 1,500 passionate football fans.

1 minute read

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Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition

12-6-2026

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The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.

1 minute read

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Trends we spotted | Week 23

9-6-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Michelin-starred Restaurant Spetters presents Spetters – Shaped by Time, an anniversary book that brings together fifteen years of culinary development, personal stories, and signature recipes.
• Following several months of renovation, the Hulstkamp Gebouw on Rotterdam’s Noordereiland has reopened and is once again fully operational.
• On June 2, restaurant chain De Beren opened a new location in Duiven, situated at the largest food court in the Netherlands, near the A12 motorway.
• Mini Masters Playground in Waddinxveen has recently opened its doors. This interactive indoor play world allows children to discover a variety of professions through play.
• Radisson Hotel Group has added two new European properties to its portfolio: the design-focused Radisson RED Innsbruck in Austria and the characterful Gonville Hotel in Cambridge.
• Spotted on Instagram: the Negroni Float at Mister McCoy Island Ice Mallorca.
• Dutch wine growers produced approximately 11,752 hectolitres of wine during the past wine year, more than 1.5 million bottles and double the volume produced the previous year.
• Manex Properties, the joint venture between AMANO Group and Excellion Capital, has secured planning permission to transform Waterman House in London into a boutique AMANO hotel.

Enjoy reading!

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Trends we spotted | Week 22

2-6-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
• The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
• Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
• Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
• In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
• Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
• Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.

Enjoy reading!

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Local Taste 010 | A year of culinary walking and tasting at restaurants in Rotterdam

2-6-2026

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Since June 1, Rotterdam has its own edition of Local Taste. This new glossy city magazine invites food lovers and urban explorers to (re)discover the city through its vibrant culinary scene. The magazine features a wide variety of restaurants, bars, and hidden gems for lunch and brunch. With the magazine in hand, readers can make their way from one tasting experience to the next. Each edition includes ten Taste Coins, which can be redeemed for a tasting at participating venues.

2 minutes read

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Tacite opens in Amsterdam South | The first restaurant of Joris Koudstaal and Daan van Splunteren

26-5-2026

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After years of working in Dutch fine dining at restaurants including Aan de Poel**, MOS* and De Nederlanden*, chef Joris Koudstaal and maître Daan van Splunteren are opening restaurant Tacite in Amsterdam South. Drawing on their experience, the duo is creating a signature style entirely their own.

2 minutes read

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abc kitchens celebrates the summer with Mexican courtyard pop up at The Emory

22-5-2026

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This June, abc kitchens by world-renowned chef Jean-Georges Vongerichten is bringing his signature taste of Mexico to London with a tequila-fuelled takeover of the courtyard at The Emory.

Are the flavours of Mexico trending? In just a couple of weeks, restaurant TATEMADO, a Mexican fine dining restaurant in Ostend (Belgium), will open its doors. Meanwhile, all restaurants of THE ENTOURAGE GROUP are serving a variety of Paloma cocktails until May 31.

1 minute read

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Trends we spotted | Week 20

19-5-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
• Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
• Two examples of hosPETality:
  • At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
  • The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
• Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
• Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
• Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.

Enjoy reading!

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