Spirited Union Distillery | The first rum distillery in the Netherlands
The grey cobblestone streets and stately canal houses of Amsterdam; they are far from the sandy beaches, palm trees and ferocious pirates we associate with rum. Nevertheless, it was under the Dutch rain where the Spirited Union Distillery and its Union55 rum were created. In 2015, Ruben Maduro found himself fed up with the sickly sweet and artificial flavors in his beloved (spiced) rums. “I travelled all over the world as a brand ambassador, bartender and trainer. And one thing struck me: The lack of innovation in rum.” One and a half year later, in early 2017, an experiment had evolved into an uncategorized rum. A botanically infused one..
Grapekeeper | Red or white wine from your own sustainable vineyard
Grapekeeper offers the possibility to make your own wine from your own vineyard in Italy, Spain or Germany. Thanks to a simple concept, now everyone can be a winemaker. With the motto “Drink well, do good”, Grapekeeper uses sustainable vineyards and processes and the knowledge of wine experts to produce complex, high-quality wines.
The concept is simple: you choose your favorite wine and the amount of square meters. Based on that, Grapekeeper selects the perfect sustainable vineyard for you. You can follow the process of your wine through updates or even visit your vineyard in real life. When the wine is ready, you will receive your own bottles of wine with your customized label on it.
Great idea to personalize your house wine as restaurant!
The Distillers Academy | Masterclass or cocktail experience in Schiedam
From Black Nazareth to hot and happening Distillers District: you can find these in Schiedam, the core of the distillery world. With the new opening of the Distillers Academy in Schiedam, a unique concept was born next in the shadow of Rotterdam. It’s the one place where fans can turn into experts. During the Masterclass you are taught about the special distillery process and you are introduced to the art of making cocktails during the Cocktail Experience. The Academy is located in De Palmboom mill, one of the giant mills in Schiedam that was built for distilleries. The experiences can exclusively be booked for groups and consumers on the set dates.
Trends we spotted | Week 10
At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, among other links to articles about the ‘Bar of Yes’ in London en IHOP (International House of Pancakes) created some fakenews with their IHOb rebranding! And KLM (our Royal Dutch Airline) is offering ‘Take-off tips’ through holographic travel kiosks.
We know that there are stunning hotel suites all over the world, but this suite in Las Vegas beats a lot! This suite at the Palms Casino resorts is decorated by the artist Damien Hirst. And a list of 10 great Escape Rooms from around the world with the rooms of ‘Sherlocked’ in Amsterdam on it!
We also spotted a Japanese Café that has robots as staff that are controlled by disabled people. And in the USA joins Pizza Hut forces with FedEx to explore the FedEx SameDay Bot for delivery.
Also: IKEA created an air purifying curtain, the GUNRID and KFC is crowdfunding its next marketing gimmick!
Poor Man’s Kitchen Kilpatrick Fine Strainer | Convenient cocktail tool
The Poor Man’s Kitchen Kilpatrick Fine Strainer is the first all-in-one cocktail fine strainer! A two step, two tool process has now been simplified to just one. Now every cocktail can be fine strained more efficiently; saving time, money and precious bar space. The Kilpatrick Fine Strainer works perfectly to remove ice chips, fruit and herb particulate, as well as excess egg white. By using this tool you can now pour with one hand and, for example, use the other hand to support the glass. Besides it will also save time cleaning materials.
BAR NØNE | Coca Cola launches non-alcoholic premium drinks
Coca-Cola’s Venturing & Emerging Brands (VEB) unit is raising the bar for alcohol alternatives with the launch of a new line of booze-free adult sparkling drinks. BAR NØNE made its debut in October at Taste of Atlanta, where nearly 3,000 festivalgoers sipped on the four varieties, Spiced Ginger Mule, Bellini Spritz, Dry Aged Cider and Sangria. The drinks were crafted with bar-inspired flavours and premium, on-trend ingredients to appeal to beer, wine and cocktail drinkers. BAR NØNE is currently available in select package stores, bottle shops, restaurants and specialty markets in Coke’s hometown of Atlanta, and online. The bottled drinks – which contain between 70 and 130 calories – are sweetened with unique juice blends or cane sugar.
BAR NØNE I How it all started..
The idea for BAR NØNE hatched during an at-work conversation about flavourful substitutes for spirits – or, more specifically, the lack thereof. Sabrina Tandon, BAR NØNE general manager and a few colleagues were chatting about craving something more exciting than club soda for occasions when they didn’t want to partake. “We talked about not wanting to drink as often, or as much, as we had before,” she recalled. “We wanted something we could actually look forward to enjoying as much as an alcoholic drink – something sip-able and savor-able.” And they’re not alone. According to external data sources, non-alcoholic option trends are generation agnostic; Millennials are drinking less than Generation X, and Generation Z are imbibing less than Millennials.
“People are choosing not to drink for many different reasons,” said Tandon. “We’re not targeting a certain demographic… we’re targeting a mindset.” BAR NØNE went from idea to shelf in only 10 months. At Coca-Cola agile teams like Tandon’s are empowered to take risks, iterate and move quickly.
Of samplers surveyed on site at the ’Taste of Atlanta’ festival, 93% said they would buy the beverages, and 78% said they’d drink BAR NØNE straight up or over ice, without adding alcohol or other ingredients.
Startup Atomo created the future of coffee | They hacked the coffee bean
Atomo created the future of coffee; coffee without a bean. Startup Atomo, located in Seattle, uses naturally derived sustainable ingredients to create a smooth coffee with a perfect caffeine kick. By reverse-engineering the coffee bean, Atomo has created a naturally-derived and sustainable coffee with the same caffeine you’d expect and no harsh acid or bitterness. They analyzed the molecular compounds in a cup of coffee and used the coffee’s blueprint to design the perfect cup of coffee without using any coffee beans. They produce a ground coffee, which looks and acts like a regular ground coffee and can be used in drip machines, pour overs, cups and French presses.
Horecatrends | Tips for Culinary videos worth watching – week 8
YouTube has been a source of inspiration for spotting trends past few years. Every day, thousands of movies are uploaded with new and interesting content. We too sometimes use videos as a source of inspiration to write about. With this week again a selection of videos which Vera Rauwerda thinks are cool to watch. This week, among other things, a great video by Bloomberg about the history of Red Bull and their marketing. A video of ‘The Best Ever Food Review Show’ about the most impressive meat market in Asia where they sell meat from amongst other cats, dogs and rat. And a video about luxury plane meals, which we never had as travelers in the tourist class.
Be-Mocktails | Natural, non-alcoholic cocktails
The demand for natural and healthy food is increasing. At the same time it is ‘hot’ to drink cocktails nowadays. These two trends come together in the new ‘Be-Mocktails‘ or while the ‘natural mocktails’. These mocktails are 100% natural and alcohol free. The ingredients are specially selected on their health promoting effect.
The interior design of citizenM Shanghai, Hongqiao
A new location for citizenM, they opened in one of the most up-and-coming business areas of Shanghai: Hongqiao, in the Minhang District. Concrete designed the interior of the freshly built 303-room citizenM hotel. It’s the brand’s second location in Asia (after Taipei North Gate). It is also a second collaboration between citizenM, Shun Tak, China Resources with the creative direction by Concrete.