S’mores Frappuccino returns to Starbucks in the US this summer
2-7-2026
The S’mores Starbucks lineup is making its return this summer. The popular S’mores Frappuccino, first introduced in 2015, is back on the menu alongside two new additions: the S’mores Cold Brew with Marshmallow Cold Foam and the S’mores Chai. According to Starbucks, the beverages are inspired by the nostalgic flavors of s’mores, the classic campfire treat made with toasted marshmallow, chocolate and graham crackers.
’S mores are becoming increasingly popular here too when we have barbecues. Would we in Europe also enjoy the combination of coffee and ’S mores?
2 minutes read
Trends we spotted | Week 26
30-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Two acquisitions in a single week underscore Fletcher Hotels’ pace of growth in Germany, Berghotel Astenkrone in Winterberg-Altastenberg and Fletcher Hotel-Restaurant Sundern-Sorpesee.
- Restaurant Jondani has been honoured with a Best of Award of Excellence from the Wine Spectator, the leading international American wine magazine.
- Restaurant SMAEK in Geldrop has recruited Rowin Geurts and Marcia de Bruijn. The couple will take up their posts as respectively head chef and maître d’ in September 2026.
- New strategic initiative ‘Buurthotel’ connects Amsterdam hotels, the local council and residents through a new concept: ‘co-tourism’.
- Restaurant Noor in Groningen has opted for a proactive solution to a commercial dispute by applying for a suspension of payments and will remain open till the end of 2026.
- The Berkeley and Summerill & Bischop announced a collaboration celebrating the art of entertaining in your suite.
- Duke of Tokyo De Pijp opens its doors this week (July 2) on Ferdinand Bolstraat in Amsterdam.
- Spotted on the Instagram account of We Like Côte d’Azur – When designers take over the Riviera.
- Inspiration for ice cream parlours: Leiden welcomed ice cream parlour and chocolatier Madaq, where visitors can pull up by boat for an ice cream, an actual ‘ice cream float-through’! And a great, luxury gelato gift box by Zona.
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Fresh, fruity and quick to serve | De Kuyper Batched Spritz range for hospitality
26-6-2026
The spritz is no longer just a seasonal one-hit wonder on the cocktail menu. Especially as summer approaches, demand continues to grow for light, fruity and refreshing serves that suit sunny moments and busy days in hospitality. Koninklijke De Kuyper is responding to that demand with a new De Kuyper Batched Spritz range for the hospitality sector. From week 25, De Kuyper Elderflower Spritz and De Kuyper Limoncello Spritz will be introduced in the Netherlands, available in a 100cl Batched Cocktail bottle and a 20-litre KeyKeg. In addition, De Kuyper is launching an Orange Spritz, available exclusively in KeyKeg format.
2 minutes read
Trends we spotted | Week 25
23-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- As Anantara Hotels & Resorts celebrates 25 years of meaningful travel, the brand is shining a spotlight on the people who have shaped its story with the launch of the ‘People Who Inspire’ series.
- Mandarin Oriental and Amouage unveil ‘Whispers of the Fan’, a bespoke luxury amenities collection inspired by the art of hospitality.
- Paris is celebrating the release of season 4 of the hit series The Bear on Disney+ with a special pop-up. On June 27 and 28, fans can enjoy the famous beef sandwich from The Bear at restaurant Amagat.
- We recently wrote about the combination of tea and cheese, and now we’ve spotted a Gouda Latte, or Gouda Cheese Iced Latte, created by YourCoffeeDude.
- One of Monaco’s most iconic beach clubs, La Rose des Vents, has received a colourful Gucci makeover. Check out the details in the images, we love it!
- We love the idea of serving mini cocktails, like the mini Espresso Martini featured in a reel by L’Antica Enoteca in Rome.
- Barista Cafe is expanding to 30 branches in the Netherlands, with a focus on nationwide coverage.
- Effium has developed an innovative pan which, inspired by rocket technology, uses up to 50% less gas and cooks faster and more efficiently.
- Bagels & Beans is looking for a new bagel manager in Zutphen and is organising an open day for this purpose on June 29.
Enjoy reading!
VYVO launches new category of ‘Clean Functional Drinks’ | No sugar, no sweeteners, just focus
16-6-2026
Consumers increasingly want the benefits of functional beverages, but they are becoming more critical about what goes into them. In a market filled with sugar and artificial additives, demand is growing for an effective alternative that supports wellbeing and mental sharpness without unnecessary ingredients. Amsterdam-based VYVO is responding to this trend with a functional soft drink that is free from both sugar and sweeteners, yet designed to give your day a healthy boost.
2 minutes read
Trends we spotted | Week 24
16-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- McDonald’s Netherlands is organizing an introductory session on June 30 for entrepreneurs who have a serious interest in running their own McDonald’s restaurant.
- Vault Bar, the renowned cocktail bar located within Waldorf Astoria Amsterdam, has been named one of the Best Hotel Bars for 2026 by the prestigious Forbes Travel Guide.
- The iconic New York restaurant Dante has opened a permanent restaurant and bar at Claridge’s hotel. Dante Mayfair has officially made the transition from pop-up concept to permanent London venue.
- A fun idea: a date night at the zoo! Through July 24, adults can enjoy Zoo Nights at London Zoo. Could this be an inspiring concept for other zoos?
- La Marzocco has unveiled the Azteca, a unique espresso machine inspired by the iconic Estadio Azteca in Mexico City.
- Alcohol-free beer is gaining ground in sports canteens, according to Heineken Netherlands.
- The Manor Hotel in Amsterdam East has officially reopened its doors as part of the exclusive Leonardo Limited Edition collection.
- Since June 11, the Dutch hospitality industry has been fully embracing the World Cup. A great example is Villa Kakelbont in Rotterdam.
- To further promote the OneUnit message, SpiritsNL will organize a nationwide roadshow in 2026, visiting eight major Dutch cities. OneUnit cocktails and mixed drinks contain one standard serving of alcohol.
Enjoy reading!
DOT Groningen transforms into Europe’s largest football for the ultimate World Cup celebration
12-6-2026
Football fans in Groningen and beyond can prepare for a World Cup experience of truly epic proportions. Creative hotspot DOT, located in the Ebbingekwartier district, is transforming its iconic white dome into Europe’s largest football for the upcoming World Cup. With a diameter of no less than 26 metres, the Groningen dome will become the continent’s ultimate visual World Cup landmark. Inside and around the giant “football,” all matches of the Dutch national team will be broadcast live for more than 1,500 passionate football fans.
1 minute read
Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition
12-6-2026
The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.
1 minute read
Trends we spotted | Week 23
9-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Michelin-starred Restaurant Spetters presents Spetters – Shaped by Time, an anniversary book that brings together fifteen years of culinary development, personal stories, and signature recipes.
- Following several months of renovation, the Hulstkamp Gebouw on Rotterdam’s Noordereiland has reopened and is once again fully operational.
- On June 2, restaurant chain De Beren opened a new location in Duiven, situated at the largest food court in the Netherlands, near the A12 motorway.
- Mini Masters Playground in Waddinxveen has recently opened its doors. This interactive indoor play world allows children to discover a variety of professions through play.
- Radisson Hotel Group has added two new European properties to its portfolio: the design-focused Radisson RED Innsbruck in Austria and the characterful Gonville Hotel in Cambridge.
- Spotted on Instagram: the Negroni Float at Mister McCoy Island Ice Mallorca.
- Dutch wine growers produced approximately 11,752 hectolitres of wine during the past wine year, more than 1.5 million bottles and double the volume produced the previous year.
- Manex Properties, the joint venture between AMANO Group and Excellion Capital, has secured planning permission to transform Waterman House in London into a boutique AMANO hotel.
Enjoy reading!
Trends we spotted | Week 22
2-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
- The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
- Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
- Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
- In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
- Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
- Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.
Enjoy reading!
The 'S mores Frappuccino & the S’mores Cold Brew with Marshmallow Cold Foam 
The 'S mores Frappuccino & the S’mores Cold Brew with Marshmallow Cold Foam 
