Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition
The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.
1 minute read
‘t Geet Hier Spoken can | An eye-catching can filled with the familiar taste of Grolsch Beer
With the new can, the two iconic brands from the Achterhoek region pay tribute to the rallying cry of Zwarte Cross 2026. A much-needed battle cry in these times of playing it safe, following the crowd, and being painfully predictable. With the introduction of the special edition can, Grolsch and Zwarte Cross once again join forces in the fight against boredom, indifference, and dullness.
In addition to their roots in the Dutch region Achterhoek, the two brands also share a common audience: people who stand for something and are not afraid to show it. In short, people with character. For four days, the town of Lichtenvoorde demonstrates that there is another way.
For those wondering what this so-called “ghost beer” tastes like, there is no need to worry: it tastes exactly like the familiar Grolsch beer. Inside the eye-catching can is the same liquid gold brewed in Groenlo. The same distinctive flavour that has been inseparably linked to Zwarte Cross for many years.
The creators’ serving advice is simple
Serve ice cold, preferably in the middle of a field packed with enthusiastic festivalgoers. Surround yourself with friends, buy a round for your neighbours, and feel in every fibre of your body that things are about to get seriously wild. From June 15, the exclusive ‘t Geet Hier Spoken! can will be available in stores. Giving Zwarte Cross fans plenty of time to prepare for the best four days of the year: July 16, 17, 18, and 19, 2026.
Website: Grolsch - Zwarte Cross













