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Lay’s Potato Restaurant in Shanghai | Here, the potato takes centre stage

31-7-2026

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Back in April 2026, PepsiCo’s potato chip brand Lay’s officially opened China’s first Lay’s Potato Restaurant in Shanghai’s Xintiandi district. This immersive, limited-time brand experience reimagines the potato and the Lay’s chip through menu innovation, design, and collaborations. The restaurant is the latest example of how PepsiCo is working to grow in the away-from-home channel and create new meal occasions associated with its brands.

2 minutes read

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Verifying Longevity | LNGVTY makes the quality of longevity hotels measurable

31-7-2026

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LNGVTY introduces the first data-driven certification that measures how effectively hotels support quality sleep, recovery, and healthy lifestyle habits. Hotels in Germany, Austria, and Switzerland can apply from August 1. Under the motto ‘Verifying Longevity’, LNGVTY evaluates hotels using a uniform, data-driven methodology, making their regenerative quality transparent and comparable for guests.

2 minutes read

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Striktly Summer | Striktly, Coconuts and Café ‘t Fust bring the tropics to Rotterdam

30-7-2026

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It’s as if you’re on vacation, right in the center of Rotterdam. This summer, Stadhuisplein turns into an atmospheric open-air dance floor on Tuesday evenings during Striktly Summer. After the outdoor event, the party continues from 11:00 PM during the official afterparties at Coconuts & café ‘t Fust.

1 minute read

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BlueBlood Bubbles | A monthly Champagne & Oyster celebration in Hilton The Hague

24-7-2026

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Restaurant BlueBlood at Hilton The Hague introduces BlueBlood Bubbles, a new monthly Champagne & Oyster celebration taking place on the last Friday of every month. With free entry, guests are invited to enjoy premium Pommery champagne, freshly shucked oysters, live DJ music, and a vibrant social atmosphere; the perfect way to welcome the weekend in style..

2 minutes read

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Trends we spotted | Week 30

24-7-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• American Express and ALL Accor expand the power of membership with new global partnership.
• Eberhardjes and Dolly Bellefleur launch limited edition ‘Liefde (love) NOW’, available at all STACH stores in Amsterdam.
• Registration for the Horecava Awards 2027 is now open. Since July 23rd, companies, startups, and entrepreneurs in the foodservice industry are able to submit their most innovative product or concept.
• Claridge’s has announced the publication of its first-ever book, Claridge’s: Queen of Hotels, Hotel of Kings.
• POP+BARK and Rooftop Cinema Club UK are bringing dogs to the movies for a full day of dog-friendly rooftop cinema action on Sunday, August 16.
• The McDonald’s restaurant in Breukelen, operated by the new franchisee Ronen van ’t Hoog, is the Dutch flagship location for the international ‘World Menu Heist’-campaign.
• Are you already thinking about how to create a festive Christmas atmosphere in your hotel? The Immersive Christmas Experience, ice!™ at the Gaylord Hotels has already been announced!

Enjoy reading!

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Which café will win the title ‘The Favorite Hertog Jan Café of the Netherlands’?

20-7-2026

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Brewer AB InBev celebrates the Dutch café as society’s second living room with new nationwide competition. Starting today, hundreds of pubs across the country will compete for the coveted title ‘The Favorite Hertog Jan Café of the Netherlands’. Beer brewer AB InBev is launching a large-scale, national competition under the motto ‘Out of love for cafés’. The goal is to draw attention to the social value of the café, which for many Dutch people serves as a second living room. From July 20 through August 30, beer lovers and regular visitors can vote daily for their favorite (local) pub.

2 minutes read

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Solo dining | From trend to the new normal in hospitality

20-7-2026

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For many hospitality entrepreneurs, it is still an awkward moment: the guest who walks in alone and is given a table for two because the staff are not quite sure where to seat them. Yet the number of people consciously choosing solo dining continues to grow. Not because they have no company, but because they want to. An evening out with yourself. A little me-time.😉 Peace. Focus on the food. A chance to recharge. We have been following the solo dining trend for years. From Japan’s Ichiran Ramen, where guests sit in individual ‘flavour concentration booths’, to the rise of dining at the bar or counter with a view of the open kitchen. And do you remember when “Twitter dinners” were organised?

2 minutes read

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Vlees & Co opens its fourth location in Eindhoven with its first ‘Meat Sommelier Workshop’

10-7-2026

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Vlees & Co has opened the doors of its new location at Wilhelminaplein in Eindhoven. With this opening, the restaurant, which already has locations in Arnhem, Nijmegen and Amsterdam,  continues its expansion across the Netherlands. The new location is the largest to date, with 90 covers inside and a spacious terrace with nearly 70 seats. The Eindhoven location also marks the launch of their first ‘Meat Sommelier Workshop’, read the full article to find out what happens there!

2 minutes read

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This summer, the Horta x Veuve Clicquot Rooftop Terrace is open in Antwerp

9-7-2026

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This summer, Antwerp gains a truly special terrace. Grand Café Horta is teaming up with Veuve Clicquot to open a temporary rooftop terrace above one of the city’s most iconic hospitality venues. Throughout July and August, the rooftop of Horta is open to the general public, with champagne, bites, cocktails and DJ sets under the banner of beats, bites & bubbles. On the line-up: Buscemi, Phill Da Cunha, Sven Van Hees, Cherokee, Tony Talboom and Stefan Vranckx. Enjoy the summer at the Horta x Veuve Clicquot Rooftop Terrace, all through July and August.

The design of the Horta x Veuve Clicquot Rooftop Terrace is reminiscent of the beach clubs along the Côte d’Azur and other parts of southern Europe that are getting a summery takeover by well-known designers this year.

2 minutes read

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Ottovino wines & bites brings exceptional wines from small producers to Leiden

7-7-2026

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Since the first of July, Leiden has a new wine bar! At Haven 62, Ottovino wines & bites has opened its doors. After a successful first week, during which the team had the opportunity to further refine the concept, Ottovino is now officially introducing itself to the people of Leiden. With more than thirty wines by the glass, a carefully curated wine list and refined bites, the wine bar aims to become a regular meeting place for wine lovers in the city.

We’ve already tried a few of their wines! Great location, a cosy atmosphere, tasty snacks and delicious wines, what more could a wine lover ask for?

2 minutes read

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