A winter twist at Alta Badia Cocktail Week

27-10-2026

From 10 to 17 January 2027, Alta Badia Cocktail Week returns, bringing a contemporary twist to winter evenings across the valley. Over eight consecutive nights, the event will move to a different venue each evening, travelling through Alta Badia, with a focus on local produce and storytelling around the valley’s Ladin identity. On the practical side: no more than five ingredients, techniques that can be replicated during service, and fully edible garnishes. And of course, there will be two alcoholic and one alcohol-free cocktail available.

A great way to move beyond traditional après-ski!

2 minutes read

Alta Badia Cocktail Week | Ladin culture first

Now in its second edition, the event celebrates the valley’s cocktail culture, from aperitivo to after-dinner drinks. Alta Badia Cocktail Week builds on the idea that inspired it: to put the spotlight on what the valley has to offer and on the cocktail culture that shapes evenings in Alta Badia, from aperitivo to after-dinner drinks. It is a vision that moves beyond traditional après-ski and takes the form of an itinerary to be enjoyed stop by stop, or for just one night.

Under the principle “Ladin Culture First”, every cocktail must carry a recognisable reference to Alta Badia and include at least one local ingredient: herbs, honey, dairy products or Alpine juices. Each name is linked to a place or element of local identity, and each drink comes with a short story.

The recipes themselves will follow the same idea of simplicity: no more than five ingredients, a technique that can be easily replicated during service, and a restrained, fully edible garnish.

Two drinks lists per venue

Each venue serves three in-house cocktails (two alcoholic, one alcohol-free) throughout the week. On its designated night, a guest bartender adds four more cocktails, at least one of them alcohol-free. All drinks cost €12. In total, 56 cocktails will be created, at least 16 of them alcohol-free.

Three partners

The eight guest bartenders join through collaborations with Campari (two), Velier (three) and Brown-Forman (three), using mainly products from the relevant portfolio. The in-house lists each feature at least one product from all three partners. All creations are developed and approved together with the partner and Graus, which supports the organisers with project development and operational coordination.

“Alta Badia has made quality one of the defining features of its identity […] cocktails now add a new language to that story,” says Roberto Huber, Director of Alta Badia Brand.

Masterclasses

Three professional masterclasses, each focused on one partner and led by the guest bartenders, take place on 11, 13 and 15 January at Graus. They are not open to the public, but bartenders from Alta Badia member venues can attend.

The eight nights of Alta Badia Cocktail Week

• Sunday 10 January: Hotel Antines, La Villa in collaboration with Brown-Forman

• Monday 11 January: Hotel Tofana, San Cassiano in collaboration with Brown-Forman

• Tuesday 12 January: Hotel Recort, Colfosco in collaboration with Velier

• Wednesday 13 January: Hotel Restaurant Jägerhof, Colfosco in collaboration with Velier

• Thursday 14 January: Glam’s Alta Badia, La Villa in collaboration with Campari

• Friday 15 January: Hotel Cristallo, La Villa in collaboration with Brown-Forman

• Saturday 16 January: B-Side Alpine Hi-Fi Listening Bar – Soleil Alpine Lifestyle Hotel, La Villa in collaboration with Campari

• Sunday 17 January: Bistrot Music Club & Bar La Perla – Hotel La Perla, Corvara in collaboration with Velier

All evenings will be free to attend and no booking will be required. Events will begin around aperitivo time and continue into the after-dinner hours. Detailed timings and the music programme will be announced shortly.

Alta Badia Cocktail Week is organised by Alta Badia Brand and Cooperativa Turistica, with organisational and logistical support from Graus and in collaboration with Campari, Velier and Brown-Forman.

Website: Alta Badia Cocktail Week

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