Goût de France ’21 & the gastronomy of tomorrow


  • Goût de FranceGoût de France

The Goût de(/Good) France culinary event is back, for its 6th edition! From October 14 to 22, 2021, chefs from around the world will be serving dinners “à la française” as an ode to French cuisine. In previous editions, Nouvelle-Aquitaine and Provence took center stage, but this time the cultural and culinary heritage of the Centre-Val de Loire region is on the menu, with a sustainable sauce.

Goût de France is an initiative of the well-known French chef Alain Ducasse and the French Ministry of Foreign Affairs. It is initiated by Explore France and the 2 Michelin star chef Christophe Hay from the Vendôme is their ambassador this year. Interesting to read about his initiatives to put freshwater fish from the Loire back on the menu and his permaculture vegetable garden.

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Trends we spotted | Week 41


  • Trends in het kort

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week amongst others, links to articles about the expansion of Paris based restaurant Cala, they use robotica to create fresh pasta dishes. And supermarket Jumbo in the Netherlands designates 200 cash registers for ‘checkout chats’ or as they call them ‘kletskassa’s’.

In their stories Starbucks re-announced their global ‘Starbucks Greener Stores’ commitment and McDonald’s announced that they will accelerate climate actions to reach net zero emissions by 2050. Promising is the affiliation with organizations as the United Nations (McDonald’s) and the SCS Global Services and World Wildlife Fund by Starbucks.

Accor & Ennismore announced a joint venture in which both chains contribute their added value. The joint venture will make Ennismore the largest and fastest growing lifestyle hospitality company.

A great initiative by 3 French companies: the Citroën Skate. Citroën created 3 new service pods with Accor and JCDecaux: Sofitel En Voyage, Pullman Power Fitness and JCDecaux City Provider.

Grey Poupon, the mustard brand created a limited edition La Moutarde Vin. A viognier wine infused with mustard seeds, would you like to try it?

Reading time: 5 minutes

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Hilton offers running routes in voice-activated running app RunGo


  • Hilton Hotels - RunGoHilton Hotels - RunGo

Although certainly no longer a new trend, it remains interesting that we regularly see collaborations between hotels and hotel chains and running organizations and apps. And sometimes the technical adjustment in the app is inspiring. We can imagine that a voice-activated running app works!

This time Hilton has entered into an exclusive partnership with the voice-activated running app RunGo. Three tailor-made routes have been created for 7 hotels in the Netherlands with the themes running, sightseeing and mindfulness. For hotel guests, the routes are ideal for discovering the nearest sights and keeping fit. Residents of all the Hilton hotels can also enjoy the routes!

Reading time: 2 minutes

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Claridge’s ArtSpace opens with exhibition by Damien Hirst


  • Opening of Claridge's ArtSpace with art from Damien HirstOpening of Claridge's ArtSpace with art from Damien Hirst

As the art world looks to London, Claridge’s, the legendary hotel in the heart of Mayfair, will unveil  a newly created Claridge’s ArtSpace today, Tuesday 12th October 2021, the eve of Frieze 2021.  Opening its doors for the first time, the space will exhibit a collection of work by artist Damien Hirst entitled ‘Sunshine’, presented by HENI. Claridge’s ArtSpace, which is accessed by an entrance on the newly restored Claridge’s façade on Brooks Mews, engineered by Jim Mackey, has been designed by John Pawson, to be a multi-functional space, set to house a café and art store (opening early 2022) as well as the permanent gallery.

Reading time: 3 minutes

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Trends we spotted | Week 40


  • trends we spotted this week

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends daily. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about sleep-friendly ice cream from Nightfood for the grab-and-go shops in hotel lobbies, a stay in the ‘Nutmobile’ from MR. PEANUT® and Leonardo DiCaprio investing in a Dutch cultured meat company.

‘Change is Brewing!’ is the new flavor of Ben & Jerry’s in America, it remains interesting to read how they also translate their social background into their flavors. And at the Resort World Las Vegas, the art of aufguss, known all over Europe, makes it’s US debut at Awana Spa.

More and more companies are also introducing ‘healthy alternatives’ in their fast food concepts. Like in China where Yum China does this in their more than 6,000 KFC, Pizza Hut and Taco Bell shops. And  Hard Rock International announces its 22nd annual PINKTOBER® campaign.

Another rebranded concept that focuses on staying in a city as if you were living there. YAYS, unlock the neighborhood with locations in Amsterdam, The Hague and Paris. And spotted in America: a limited-edition of Hendrick’s Gin-infused pickled cucumbers from Katz’s Delicatessen.

Reading time: 5 minutes

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De FAM | First foodmarket in Den Bosch opens in 2022


  • Foodmarkt De FAMFoodmarkt De FAM
  • Foodmarkt De FAMFoodmarkt De FAM

We are already very familiar with the foodmarket concept in the Netherlands; a covered area filled with small kitchens where culinary highlights can be enjoyed. The people living in the city of Den Bosch (in the south of the Netherlands) will soon be able to welcome their own ‘foodmarket De FAM’ (FAM is slang for family). A colorful journey of discovery of world cuisines in the middle of the historic city center of Den Bosch.

Foodmarket De FAM will open their doors in the first quarter of 2022 and can accommodate 200 guests (seated). They are still looking for innovative concepts! Read more about it and if you have a concept that fits in, you can send an e-mail (info@foodmarktdefam.nl ) until December 1st with your details, a short description of the concept and why you should be there in Den Bosch!

Reading time: 1 minute

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Michelin-starred Swedish chef Niklas Ekstedt opens restaurant ‘Ekstedt at The Yard’ in London


  • Chef Niklas EkstedtChef Niklas Ekstedt
  • Ekstedt at the Yard
  • The Scotland YardThe Scotland Yard

Next month, multi award-winning Michelin-starred chef Niklas Ekstedt will open his first restaurant outside of Stockholm, launching Ekstedt at The Yard, part of Great Scotland Yard hotel in Westminster. Set within the historic 5* hotel which was once the site of the Metropolitan police, the hotel’s new flagship restaurant will open on 17th September, bringing Niklas’ signature style of wood fired ‘old Nordic’ cooking to the UK for the very first time.

Nordic cuisine a little closer to home, we’re kind of jealous of those foodies living in London! We love the idea of the chef combining his Nordic cuisine with seasonal British products. The Great Scotland Yard Hotel opened last year with a ‘grand unlocking’.  

Reading time: 2 minutes

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Introduction of a autonomous robotic restaurant | By SJW Robotics


  • Kiosk Design SJW Robotics

SJW Robotics, a Toronto based FoodTech company, will be launching a fully autonomous robotic restaurant with zero on-site employees. The company will be demonstrating the pre-commercial unit in the fall of 2021, with a commercial rollout scheduled for Q1, 2022. At the heart of SJW Robotics shines RoWok™, a proprietary automated kitchen system that cooks made-to-order meals like an accomplished chef. Armed with high-speed mechanism, RoWok captures the essence of wok-based cooking and uses state-of-the-art sensors and automation protocols to deliver consistent quality in accordance with the highest food safety standards. The design inspiration for the unit comes from industrial food manufacturing systems and an engineering team with proven accomplishments in robotics.

SJW Robotics’ next-generation restaurant will come in the form of a 100 square-foot standalone unit. The techforward kitchen’s small footprint, plug-and-play capabilities and 24-hour accessibility will enable its implementation in a multitude of locations such as airports, hospitals, universities, grocery stores, office towers, shopping malls, stadiums and industrial complexes.

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Trends we spotted | Week 34


At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

WIth this week links to articles about Restaurant Esmé in Chicago, founded by Jenner Tomasko (executive chef at Grand Achatz) who focuses on art and community with even a à la carte menu for ‘walk-ins’. Sounds like Chicago has a new culinary hotspot.

 Starbucks opened their 10th ‘farmer support’ centre in VarginhaBrasil with the purpose to offer valuable resources to local coffee communities. 

 UPSIDE Foods partners with three Michelin star chef Dominique Crenn. Crenn will develop recipes and give culinary advise and if allowed she will use the lab-grown chicken in her restaurant. This is the first collaboration in the cultivated meat industry with a three star Michelin chef. 

 De Koningshoeven brewery is the first in the world to market a completely alcohol-free Trappist beer: La Trappe Nillis (0.0%). And McDonald’s published their Purpose and Impact Report of 2020-2021 with four impact points: Jobs, Inclusion and Empowerment, the Plant, Food Quality & Sourcing and Community Connection. 

 Duke’s Mayonaise started collaborating with Champion Brewing Company to produce the perfect beer that fits with a BLT sandwich: Family Recipe (5,1% ABV, 27 IBU). Kind of ‘Mayo Beer’. The new ‘food shopping’-app, Grownby, connects farmers with buyers. Wouldn’t it be great to have  such an app as a cook? And getting messages like the strawberries are now ‘ready to eat’!

 CandyCan gummy bears are gluten-free, plant-based, low-sugar, low carb and contain vitamins. Is it an idea to lay a bag of Gummy bears on top of a pillow for children visiting your hotel? Or to put a bag in a ‘Happy-Meal’ kind of box?

 Oreo opened their first café in New Jersey. The café consists of a shop offering Oreo cookies and other Oreo treats, and fast-service where you can order Oreo treats. And in New York another sweet hybride is gaining popularity: the Croffle. This is a soft, buttery and layered croissant toasted in a waffle iron and sprinkled with different toppings. 

Click on the title if you like to read the full article. Enjoy reading!

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A craft beer hotel in Manchester | The DogHouse Hotel by BrewDog


  • The Doghouse HotelThe Doghouse Hotel

Independent craft brewer, BrewDog, has recently opened its hop-ly anticipated immersive, craft beer hotel: DogHouse Manchester. Located in the city centre, just five minutes from the Northern Quarter, beer fans can enjoy 18 rooms of bespoke BrewDog touches, such as in-shower beer fridges, draught beer taps and fully-loaded mini-bar, plus an epic taproom with 30 taps of craft beer and a rooftop bar perfect for stargazing.

We love some of the features at the DogHouse hotel, like the free beer for reusing your room towels; the 24-hour hotdogs, orderable via WhatsApp and of course the lobby bartender to check-in each guest with a complimentary beer. Or the canine package for the more than welcome four- legged friends, we wonder if this includes a beer for the dog as well? Or check out the beer shower!

Reading time: 2 minutes

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