Trends we spotted | Week 35


  • trends we spotted this week

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week, a link to an article about the changing view on hospitality due to the pandemic, apps are getting more and more important. But also a campaign by Airbnb in the USA to offer online experiences at home, led by artists around the world.

Great design for the new Starbucks location in the Circles Ginza Building in Tokyo, it features a ‘Smart Lounge’ to work in! And are you a member of a book club that had to stop meeting because of the pandemic? Check out the online ‘Words & Wines’ book club!

Just Salad is the first U.S. restaurant chain that carbon labelled its menu. London has a the first float-in cinema in the UK and in the V&A museum an ‘Alice in Wonderland’ exhibit will open March 2021, fall down the rabbit hole! 

A glimpse inside the new Felix Roasting Co., known for its specialty coffee (like theespresso tonic’ and the hickory-smoked s’mores latte), at 104 Green Street in SoHo!

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Trends we spotted | Week 30


  • trends we spotted this week

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about the ultimate post-lockdown party at East Asian Kitchen & Bar Lan Kwai Fong in london and ‘Cinéma sur l’Eau’ in Paris.

In the Chicago area, the fast food brand white Castle will start testing their Flippy ROAR (ROAR stand for Robot On A Rail) and in London at Fitzpark we spotted the parklets, created by Arup.  A high quality temporary space!

The Indian company Techmax Solution created a touchless elevator panel to fight against COVID-19 and in Stockholm a developer has made a new social distancing app for drinkers, called Byevid, it will help people track pub crowds in real time.

The Dutch solar designer Marjan van Aubel has introduced solar panels that look as if they are made from stained glass, as part of The Netherlands’ pavilion for the World Expo 2021 in Dubai. And IKEA will start selling their Swedish plant-bases meatballs this summer.      

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Trends we spotted | Week 29


  • trends we spotted this week

Here in the Netherlands it looks like we control the #Covid-19 outbreak and we’re trying to get used to the new normal. We wish all those living in areas where all the measurements against the pandemic are still in place to stay healthy and take care of each other.

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about the opening of the Brooklyn Dumpling Shop, an automated dumpling shop which is offering the first ‘Zero Human Interaction (Z.H.I.)’ restaurant experience ! And Phoenix Arizona will open the first Atari hotel with a video game theme.

Design and innovation firm Teague has developed a way to create an “air curtain” around each passenger for in plains. And at the Seaside Finolhu hotel you can book a ‘Beach Bubble’ on a small island at the Maldives! Sounds like the perfect getaway during the Covid-19 pandemic, although you might need the ‘air curtain’ during the flight to the Maldives!

The Chinese hotel chain Leyeju is perfect place for staying, taking into account the coronavirus. The hotel employs just two members of staff, it operates with an entirely automated experience. Both hotel chains Virgin Hotels and CitizenM also offer ‘contactless stays’ through their apps.

At Cakeland Gallery in Los Angeles, the exhibit called The Beauty War, will open this Friday, July 17,  reservations by appointment only and the exhibit will be on view until December 31, 2020.

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Virtual influencer as brand ambassador for Postillion Hotels


  • Erik-Jan Ginjaar, algemeen directeur Postillion Hotels & Esther Olofsson

Early 2021, Postillion Hotels will be the first Dutch hotel chain to enter into a long-term partnership with Esther Olofsson, the first virtual influencer in the Netherlands. This starts at the occasion of the opening of their new hotel in the World Trade Center (WTC) Rotterdam. Olofsson is fully computer generated and created by communication agency RauwCC. As a brand ambassador made from bits and bytes, she is prominent at the festive unveiling and opening of the new Postillion hotel and will be available as the most trusted city guide for hotel guests 24/7.

You can follow Esther Olofsson on her Instagram account, in addition, a complete profile of Esther has been compiled. For example: she was ‘born’ in Malmö, Sweden, is 29 years old and has lived in Rotterdam since 2019. Just like a real-life influencer, Esther works with local entrepreneurs and on behalf of brands that match her character and taste!

Reading time: 2 minutes

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The WELYNQ app , the smart green card for an event and hospitality visit


  • De app van WELYNQ ontzorgt bij de controle gesprekken
  • De app van WELYNQ ontzorgt bij de controle gesprekken

Everyone is looking forward to visit events, theatres, a cozy terrace or booking a table in a restaurant. The event and hospitality industry is ready, but also knows that the requirements are strict. Here in the Netherlands everyone has to indicate to be healthy beforehand. Only when you answer all questions about your health positively, you get a virtual green card that allows you to enter either the event, theatre or restaurant. A great step forward, but there are quite a few snags. And what if it turns out that someone with corona was at the location you visited? Then you want to know that, too. WELYNQ has developed an app that solves it all.

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Turning The Tables | Digital discussions with restaurant industry insiders


  • Turning The Tables by Fine Dining Lovers

In response to the biggest crisis ever seen in the restaurant industry Fine Dining Lovers, the global gastronomic platform by S.Pellegrino and Acqua Panna, has brought together some of the brightest and boldest voices of the global hospitality industry to discuss the impact of the Covid-19 pandemic in Turning The Tables: Digital Discussions with Industry Insiders. The inspiration has been aired on May 26th and consists of four presentations, two debates and over ten short video soundbites from over 25 of the brightest and boldest voices of the global hospitality industry and they’re interesting for anyone interested in restaurants, both consumer and from within the industry. In the video’s they also presented the results of the ‘Fine Dining Lovers Global Coronavirus Restaurant Survey’. All videos can be viewed here without registration and content will be added consistently as the situation evolves and changes. Wondering who is sharing their insights?

Without the ‘Turning The Tables’ section we already loved to check ‘Fine Dining Lovers’ for insights in the culinary scene, we even often link to them in our ‘Trends we spotted this week’. 

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What does the hospitality industry do in the context of the COVID-19 virus? | Inspiration May 18


As noted last week, we here in the Netherlands are still in an ‘Intelligent Lockdown’ which means, we’re all working from home if possible and our high schools,  universities, restaurants, cafés, gyms, leisure centers, museums, etcetera are closed. But we can take a walk outside and shop for food and even shop at hardware stores and garden centers. As from May 11 our primary schools have re-opened as have the day-care centres but also hair and beauty salons and physiotherapist are allowed to re-open.

As from the first of June restaurants will re-open with a maximum of 30 persons inside, and a social distance of 6 feet, terraces are re-opening as well without a maximum of guests. This, of course, if the Covid-19 casualties remain low. Our government created a path in which they think our economy has to restart, with no festivals, concerts or congresses till the first of September and even gyms aren’t allowed till then. In the meantime we keep spotting all kind of inspiration worldwide around the hospitality industry.

With this week links to articles about the Robot dog Spot that is used in a park in Singapore to warm people to observe a social distance. And the Restaurant Brands International Inc. (Burger King, Tim Hortons and Popeyes) considers designing face masks as part of their uniforms.  

‘Care by Roseate Hotels & Resorts’ is an interesting article for those hotels who aren’t sure yet what measures to take to implement a touchless hospitality.  And Eleven Madison Park’s chef-owner Daniel Humm says the coming back of his famous restaurant is a question mark.

The Frontline Stays Program by Airbnb has had 100,000 nights booking in free or subsidized accommodations for first responders. And check out the red puzzle by Heinz Canada! Would be appreciated by European puzzle and ketchup aficionados as well, especially during lockdown.  

Stay healthy and take care of each other! ^Team Horecatrends

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Rombit’s Romware Covid Radius | Smart bracelet to simplify social distancing on the workfloor


  • Rombit's Romware Covid Radius social distancing bracelet
  • Rombit's Romware Covid Radius social distancing bracelet

In April Technology company Rombit launched a digital bracelet to prevent coronavirus infections on the workfloor. The solution allows employees in construction, logistics and other heavy industries to resume work safely. Port of Antwerp started as the first to use this innovative bracelet. To produce this bracelet Rombit has added new functions to its existing safety bracelet, the Romware ONE. This will help employees to observe the strict precautions laid down by the World Health Organisation (WHO) while respecting the privacy of the wearer. The initiative is also a response to the call by the Flemish Government to create digital solutions for helping society through the current corona crisis.

These kinds of solutions would be great for the hospitality industry as well! Last month we already wrote about Aura Aware a smart distance awareness device, we then indicated that a wearable device would be a great asset for people working in restaurants, kitchens etcetera. It would even be better is the other person you meet doesn’t have to have the same device. The only challenge is to avoid too many signals in a restaurant ? We wonder if there will be affordable devices on the market soon….

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Accor and Bureau Veritas launch a label based on sanitary measures in France


The project is launched to support the return to business in the hospitality and restaurant industry. Accor, a global leader in augmented hospitality, and Bureau Veritas, a world-leading provider in testing, inspection and certification, have joined forces to develop a label designed to certify that the appropriate safety standards and cleaning protocols have been achieved to allow businesses to reopen. The label will cover both accommodation and catering, and will set the sanitary standards applicable to all the Group’s hotels as well as to other chains and independent hotels. The project was carried out in partnership with doctors and epidemiologists, and has been developed in collaboration with Accor owners and trade associations, such as UMIH, GNC, and GNI.

The bigger economic picture will be blurred by the psychological mood of people. Lots of people, especially the 50+ group will remain anxious. Somehow the hospitality industry has to regain their trust and convince their guests that a visit to their facility is safe. It will be difficult to do so by just implicating that you’ve cleaned everything… For hotel & restaurant chains a cleaning standard label, like the different quality systems in the business to business industry, might facilitate that trust. It might be wise to create one safety standard and cleaning protocol for the whole industry worldwide. And although parties might think differently, it shouldn’t put a financial burden on individual smaller hotels and restaurants. Living up to a new standard might be our mutual concern. ^Marjolein

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Trends we spotted | Week 12


  • trends we spotted this week

Our perspective on the world has completely changed in the past week, what a paradigm shift! I personally thought that we would no longer post trends and inspiration on Horecatrends. It seems of no importance right now but we also spotted a lot of positive inspiration. So, we have written a ‘trends we spotted this week’ with small positive gestures and inspiration in these anxious times.
Stay healthy and take care of each other! ^Marjolein van Spronsen

This week, among other links to articles about a hand wash tutorial by Gordon Ramsey and the Cheese trucks of the London based The Cheese Bar.

McDonald’s in the U.S. and Canada are considering rent deferrals for its franchisees and Uber Eats is introducing a new support package that includes a waiving of delivery fees on all orders from independent restaurants across U.S. & Canada and dedicated marketing campaigns.

And an article at Eater about what restaurants need right now to actually survive in the USA. Here in the Netherlands, the government is taking all the necessary measures at this moment and even banks are helping. We wish all restaurant owners worldwide will be able to find a way to stay in business.

Chipotle tackles social distancing with virtual hangouts on Zoom, interesting inspiration if you try to reach young people. And upscale restaurant Canlis in Seattle finds new business model in the Covid-19 crisis.

In the Netherlands we spotted free e-learning programs for people working in the hospitality industry and many restaurants offer gift vouchers with benefits. One of them doesn’t give vouchers but gift plates!

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