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Enjoying ‘royal pairings’ at the restaurants of The Entourage Group during King’s Day

14-4-2026

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During King’s Day in Amsterdam, the city transforms into one large festive setting filled with music, boats, and a vibrant sea of orange celebrations. The Entourage Group taps into this atmosphere with a culinary interpretation of this holiday. Across the city, their restaurants open their doors for a day full of flavor, ambiance, and refinement. With special ‘royal pairings’, combinations of dishes and cocktails, each location offers its own take on royal indulgence. Whether you are in the heart of the crowds or looking for a stylish escape, there is a perfect spot for every moment.

2 minutes read

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Trends we spotted | Week 15

13-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
• Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
• Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
• From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
• KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
• AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
• McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
• From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
• The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
• McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.

Enjoy reading!

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A limited orange edition of Tompoesje | From cult pastry to party shot

10-4-2026

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A tompouce is a traditional Dutch pastry you’ll find at nearly every bakery in the Netherlands. Some eat it layer by layer, others squash it in one go. But for those who prefer to toast rather than struggle, there’s a new alternative this season. Tompoesje introduces a limited Orange Edition: the iconic tompouce pastry transformed into a festive shot drink. The original pink version has already grown into a popular favorite at parties and gatherings, and with this special edition, Tompoesje taps into every moment when the Netherlands turns orange. From King’s Day to the World Cup, and those spontaneous nights where the party vibe matters just as much as the score.

2 minutes read

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McDonald’s Türkiye Introduces ‘Archie’ for gamers

7-4-2026

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McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s Türkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the ‘Archie’ for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.

2 minutes read

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Fairmont Hotels & Resorts launches new ‘Special Happens…’-experiences worldwide

7-4-2026

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Fairmont Hotels & Resorts has introduced six new immersive experiences as part of its ‘Special Happens…’-experiences, spanning properties across the globe. Further advancing the brand’s commitment to Make Special Happen for all guests, the offerings highlight Fairmont’s signature service and sense of celebration. Designed to create memorable moments rooted in local culture, the offerings are grouped into four themes: After Dark, In the Wild, Around the Table, and In the Spotlight.

3 minutes read

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Trends we spotted | Week 13

31-3-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Horecava is taking the next step in its culinary positioning with the arrival of the Gault&Millau Netherlands guide launch in Amsterdam.
• Speaking of April Fools’ jokes: BJ’s Restaurants is launching a bold Pizookie with a sweet-and-savory twist on April 1 — the ‘Sweet Heat Pepperoni Pizookie®’.
• Planet Hollywood has announced plans to open a large-scale resort, including hotels, a casino, and an entertainment complex, in Tbilisi.
• Travel and Tour World recently published its list of the 50 safest travel destinations for 2026. Due to geopolitical tensions, travelers are increasingly choosing stable countries with strong infrastructure and reliable systems. Find out where the Netherlands ranks!
• Anantara Ubud Bali Resort has recently launched an initiative to release the endangered Bali starling (a bird species) into the jungle. The first two pairs will be released on Earth Day.
• Grubhub is launching a pilot program for drone delivery by Dexa at Wonder in Green Brook, New Jersey.
• NH Collection Maldives Reethi Resort, in collaboration with Planteray Rum, has completed the world’s first certified underwater rum aging process.
• This week, among others: we spotted  ‘Wearable Cones’ on Instagram, handy for the ice cream season? And a funny April Fools’ post by the Nuttington Post about ‘McSushi’.

Enjoy reading!

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At Otomat on the menu this spring | ‘You’ve Got The L’Oeuf’ pizza or egg benedict pizza and pitchers of spritz

27-3-2026

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Spring is just around the corner, and at Otomat that means a fresh update to the menu, with new dishes and a brand-new look. From 25 March 2026, Otomat is introducing a new spring menu featuring lighter flavours, new vegetarian options, such as the ‘You’ve Got The L’Oeuf’ pizza (aka Egg Benedict pizza) and spritz pitchers, as well as a few surprising twists on classics.

2 minutes read

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Grand Café Het Noorden in Aalten starts ‘Het Noorden Offline Resort’

27-3-2026

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Dining out without phones on the table for a change. In a time when screens are everywhere, Grand Café Het Noorden in Aalten is deliberately choosing the opposite approach. Starting in April, the hospitality business is launching a striking experiment: Het Noorden Offline Resort. Upon arrival, guests can voluntarily hand in their smartphones to be stored in a secure locker. In return, they receive an offline menu featuring puzzles, games, and other table activities.

2 minutes read

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Starbucks launches the ‘Ube Spring Drinks’-collection across European stores

26-3-2026

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Starbucks launches its ‘Ube Spring Drinks’-collection across European stores, featuring beverages inspired by the vibrant purple yam from the Philippines. From lattes and matcha to Frappuccinos®, the range combines the nutty sweetness of the yam with a striking purple color. By introducing the ‘Ube Spring Drinks’-collection, Starbucks brings a centuries-old culinary tradition to café menus while tapping into growing interest in global flavors and seasonal innovations. The collection delivers a fresh taste experience and visually appealing drinks that perfectly capture the energy of spring and social media trends.

2 minutes read

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Bagels & Beans introduces the Caffeine Compass | Discover your personal caffeine rhythm

26-3-2026

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From strategic sipper to double-shot thinker, insight into how coffee affects your energy. These days, we measure just about everything. Our steps. Our sleep. Our screen time. But our caffeine intake often remains overlooked. Even though coffee is a fixed part of the daily rhythm for many Dutch people: nearly 80% drink coffee weekly, averaging around 3 to 4 cups per day. With the Caffeine Compass, Bagels & Beans provides insight into what that means for your energy throughout the day.

2 minutes read

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