First edition SHIT HOT FEST sets Amsterdam ‘on fire’ on April 9 and 10
International hot sauce makers and pepper fans flock to Deus Cantina for the hottest event of the year. Amsterdam’s Deus Cantina restaurant will transform into a temple of hotness on April 9 and 10 during the first-ever edition of the SHIT HOT FEST. 16 international hot sauce makers, pepper fans and spice lovers will come together at the hottest culinary event of the year. ‘At the SHIT HOT FEST, the pepper takes the stage. You’ll meet the world’s best hot sauce makers and taste what makes spicy cuisine so hot. But: at this FEST it’s also mainly about fun,’ says Neil Roake, co-organizer of the event (and co-founder T-Rex Sauces).
Reading time: 2 minutes
Under The Sea by Ephemera Restaurant Group | The first immersive restaurant in Paris
Recently opened in Paris, at the MK2 Bibliothèque on 160 Avenue France in the 13th arrondissement, the first immersive restaurant in France: Under The Sea by Ephemera. The three young entrepreneurs of the Ephemera Restaurant Group, Jade Frommer, Annaïg Ferrand and chef Loris de Vaucelles, created a restaurant where your taste buds will be surprised, without breaking the bank and where you will immerse yourself and your company in the theme of the ocean. Video projections on large screens, light and sound effects and a spectacular décor: everything to create a unique atmosphere within the place. The chef is Loris de Vaucelles and he works with high quality products and has a lot of creativity, watch the video later in the article.
So if you’re driving to the South of France this summer, a visit to Paris and a plonge in the ocean to discover its ‘majestic fauna and luminescent flora’ whilst enjoying real French cuisine for a reasonable price, might be a fun idea!
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Vegan fast food chain in California | Plant Power Fast Food
Another plant-based fast food chain, with 11 locations in California. Plant Power Fast Food, the country’s fastest growing 100% plant-based fast food restaurant chain recently announced the opening of its new Los Angeles location in the heart of Hollywood, California.
In this article one of the founders says that most of the guests are omnivores who know it’s better for the environment and for themselves if they eat vegan once in a while. Becoming a flexitarian is made easier by chains like this! In our opinion, there is enough space in Europe for this kind of vegan fast food chains that are a 1:1 copy of the well-known fast food chains. The Dutch Vegan Junk Food Bar also proves this by growing considerably with 7 branches already.
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Trends we spotted | Week 12
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others the Bjarke Ingels Group, they unveiled a treetop hotel room in Sweden covered with 350 bird houses. And the 25hours Hotels introduce a 4-day working week in Germany, Austria and Switzerland.
Some openings: The Big Mamma Group will open Giorgia Trattoria in Munich this summer and today (March 28) the fourth Gucci Osteria will open in Seoul. In Berlin the new Café Camaleon opened, it’s an all-day casual dining concept at the Casa Camper Berlin. Camper is a famous shoe concept from Spain.
Come 2025, the way Parisians commute will change with the launch of Câble 1, Paris‘ first urban cable car. The new 4.5-kilometer line will connect suburbs in the city’s southeast to the Metro system. And a link to great images of the high-end breakfast all day concept in Berlin: Frühstück 3000.
Starbucks and Volvo will build an EV charging network from the Colorado Rockies to their Support Center in Seattle. And Portland in Oregon will get the first sports bar dedicated to women’s games: The Sports Bra.
Sheraton Amsterdam Airport Hotel and Conference Center | Brand transformation revealed
Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands recently unveiled the renovated Sheraton Amsterdam Airport Hotel and Conference Center. Over the past year the hotel has been through a major renovation to create a new environment that creates an intuitive and holistic experience with places for people to connect, be productive and feel part of a community. Sheraton Hotels & Resorts is currently undergoing a brand transformation at properties across the world, and Sheraton Amsterdam now showcases this new vision as one of the very first hotels in Europe.
On 16 March, we enjoyed a tour of the hotel – with fun details for meetings such as origami plane folding and binoculars in the suites for spotting planes. And we enjoyed tasting some delicacies of what is served from Commune Restaurant, The Gate Bar & Stripes Restaurant. To celebrate the transformation of the hotel, Sheraton Amsterdam Airport created a special opening offer to experience the renovated Sheraton guestroom, including access to the Sheraton Club and a welcome drink in Commune.
Reading time: 4 minutes.
Ramen Restaurant Takumi is celebrating its 15th anniversary.
The famous ramen restaurant Takumi is celebrating its 15th anniversary this year and is organizing festive activities and moments throughout the year to celebrate. In 2007, they opened their first branch in Düsseldorf and by now there are already 41 restaurants to be found all over Europe. At Takumi you can enjoy authentic Japanese Sapporo Noodles which have become extremely popular in recent years. To celebrate Takumi’s 15th anniversary and to show gratitude to the loyal Takumi fans, several festive moments are set up in 2022. These include multiple live events in different European cities, a lottery to win a trip every quarter of the year, a ‘Create your own ramen’ challenge and the launch of a limited edition Takumi clothing collection. So expect an extensive and festive program to celebrate 15 years of love for Japanese Soul Food, of which the first event will take place in Rotterdam on April 30!
Takumi now has 41 locations throughout Europe. In Belgium they have locations in Brussels and Antwerp, eight in total. There is also a Takumi in Prague, Czech Republic, one in Vienna in Austria and one in Milan, Italy. Germany has no fewer than 14 locations spread over Düsseldorf, Berlin, Munich, Hamburg, Frankfurt and Köln. Also in Spain you can enjoy the ramen at Takumi at five different locations in Barcelona. In the Netherlands you can taste Takumi’s specialties in The Hague, Amsterdam, Rotterdam or Eindhoven. We will definitely visit soon!
Reading time: 3 minutes
Birds Festivalk | Three days full of nature, special beer, music and activities
On May 13, 14 and 15, Birds Festivalk takes place at House of Bird – the official tasting room of Bird Brewery – at the Diemerbos. The entire area of 5,000m2 will be transformed into a free Festivalk for young and old for three days. Expect lots of music, foodtrucks, tastings, nature excursions, lounge spots, a silent disco, children’s theatre, live DJ’s, an air cushion and much more creativity!
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ORGANICS by Red Bull |New Innovative Flavors
It’s finally time again to socialize with friends on the patio with a cocktail, spritzer or a mocktail. The demand for exciting drinks that don’t leave you hungover is growing and the #sobercommunity is on the rise. ORGANICS by Red Bull joins this demand: this spring, the alcohol-free and premium organic soda ORGANICS by Red Bull will be back in full force in the Dutch hospitality sector. In addition to the five existing flavors, three new flavors have been added, each with their own unique character: Purple Berry, Black Orange and Ginger Beer.
We recently tasted the three new flavors. Delicious, fresh and not too sweet. We love to picture ourselves with a cold glass in the sun on a terrace. The Ginger Beer flavor is nice and spicy and you can clearly taste the ginger. The ladies especially enjoyed the light sweetness of the Purple Berry.
Reading time: 1 minute
Corona Island | Beer Brand Corona and experts shape this immersive guest experience
In advance of the highly anticipated opening of Corona Island, a destination designed to help visitors disconnect from the everyday and reconnect with the natural world, Corona announced three global experts who will help shape the island’s immersive guest experience through food, design and lifestyle touchpoints. Corona Island’s design and programming will be led by an all-star roster that includes Jaime Gaztelu and Mauricio Galeano of James & Mau, Jairo Márquez, Chef Christopher Carpentier and Paulina Vega, Lifestyle and Culture Curator.
We’re a bit jealous here in Europe, only eleven countries (Argentina, Brazil, Canada, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Paraguay, Peru and South Africa) are running local promotions that unlock a once-in-lifetime all-expenses paid trip to the Island. Additional opportunities for the public to access the Island will be announced in the coming months, let’s hope we will get the chance to win that trip as well!
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The Spring Summer ’22 Collection by Frites Atelier | ‘Arabic Baba & Feta’ Fries
Inspired by spring and summer, co-founder and culinary creator of Frites Atelier Sergio Herman has created fresh, summery taste sensations. The flavors will give you the feeling of a summer in Italy or deep into the Arabian fairy tale of a thousand and one nights. The influences of the various cultures and cuisines come to the fore in the new specials. The specials ‘Arabic Baba & Feta’ as well as the return of our seasonal specials: ‘Sea Nori’, ‘Parmasan & Basil’ and a whole new tasty snack, the ‘Fish Burger’. Starting this week, Frites Atelier will serve the very latest Spring Summer Collection.
Fries are the main snacks in the Netherlands, we have ‘snackbars’ where you can order a simple portion of fries with or without mayonnaise, or other sauces and of course other snacks like our famous ‘kroketten’. Since a couple of years we have the culinary expert, chef Sergio Herman (has and had several Michelin star restaurants), who creates culinary specials, for the fancy snackbar/restaurant chain Frites Atelier. His Spring/Summer ’22 collection even has a fries ‘Arabic Baba & Feta’! If you want to enjoy a culinary portion of fries, visit one of their locations in The Hague, Antwerp, Brussels, Ghent and Designer Outlet Roosendaal. Worth a detour!
reading time: 2 minutes