Trends we spotted | Week 43
Smart Coffee - A dual opportunity - premium coffee and dietary supplements 
From the slopes to the city... The Berkeley Rooftop Cabins are back
Indian firm Sunday PropTech is acquiring Fletcher Hotels and expanding its European hotel portfolio
The changing face of Europe's Tourism Map to 2036 by Accor
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- New travellers and destinations will give European tourism a whole new look by 2036, a new Accor report reveals.
- India’s Sunday PropTech acquires Fletcher Hotels and expands its European hotel portfolio.
- Christmas collection from Ghent’s Chocolaterie Vandenbouhede, featuring a “Bloody Mary” praline and a chocolate carousel in the window that really turns.
- McDonald’s and Tristen Epps-Long, winner of ‘Top Chef’ season 22, invite fans to take a look ‘Inside the Golden Arches’: a unique chef’s table experience!
- From the slopes to London… The Berkeley Rooftop Cabins are back this holiday season!
- Smart Coffee contains more than 17 active ingredients in a single serving. For hospitality entrepreneurs, this presents a dual opportunity: one cup appeals to two different spending categories, premium coffee and dietary supplements.
Enjoy reading!
New travellers and destinations will give European tourism a whole new look by 2036, new Accor report reveals
New travellers, new destinations and changing demand will give the European tourism market a different face over the next ten years. That is the finding of a new report from Accor, the world-leading hospitality group. The report is based on forecasts that Accor commissioned from Tourism Economics, an internationally renowned economic research firm. According to the report, demand for tourist accommodation in Europe will grow by 32 per cent over the next ten years, equivalent to more than 1.6 billion additional overnight stays a year. International tourism is growing almost twice as fast as domestic tourism, accounting for one billion additional international overnight stays per year.
- The report also shows that Asia, the Middle East and Central and Eastern Europe are the fastest-growing source markets for Europe.
- Visitor spending in Europe is expected to rise to more than €1.3 trillion.
- In addition, Central and Eastern Europe, the Baltic states and parts of the Balkans are among the destinations where demand is growing fastest.
Interested? View the full report.
India’s Sunday PropTech acquires Fletcher Hotels and expands its European hotel portfolio
Sunday PropTech, an international hotel operator and property owner of premium hotels, has reached an agreement to acquire 100% of Fletcher Hotels from Egeria and Fletcher’s management. The transaction combines Fletcher’s unique position in the Dutch hotel market with Sunday PropTech’s experience and expertise in hospitality investment and asset management.
With its international experience in hotel operations, technology and brand building, Sunday PropTech aims to build on Fletcher’s strong market position by investing in the organisation, the hotels and further growth. More information can be found in Fletcher Hotels’ Dutch press release.
Christmas collection from Ghent’s Chocolaterie Vandenbouhede, with a chocolate carousel in the window that really turns
In the heart of Ghent, the Belgian Chocolaterie Vandenbouhede is creating a Christmas that you can not only taste, but also see in motion. As the centrepiece of its window display, the chocolatier has made a carousel built entirely from chocolate that can really turn. On Instagram, you can follow which other creations will appear in the window.
The carousel is built from different types of chocolate, filled with praline and marshmallow and finished at the top with dragée balls. The nutcracker is also made from chocolate with dragée balls, designed to be admired first and then broken! Visit the chocolaterie’s website. We love the look of their praline ‘Bloody Mary’!
Christmas collection by Chocolaterie Vandenbouhede in Ghent with praline ‘Bloody Mary’
McDonald’s and ‘Top Chef’ Season 22 winner Tristen Epps-Long invite fans to ‘Inside the Golden Arches’, a first-of-its-kind chef’s table experience
A reservation-only event where fans can sit at a McDonald’s counter and get a close-up look (and taste) of the craftsmanship that goes into their McDonald’s favorites. No secret handshake required.
For one day only, McDonald’s and ‘Top Chef’ Season 22 winner and former McDonald’s crew member Tristen Epps-Long are opening the doors to ‘Inside the Golden Arches’, a complimentary chef’s table experience where fans can hear directly from chefs and experts about the quality ingredients, attention to detail and small touches behind some of McDonald’s most iconic menu items. On October 29 2026, fans in New York City can snag a seat! More details in the McDonald’s press release!
McDonald’s and ‘Top Chef’ Season 22 winner Tristen Epps-Long invite fans to ‘Inside the Golden Arches’
From the slopes to the city… The Berkeley Rooftop Cabins are back!
The Berkeley, London’s five-star hotel in bustling Knightsbridge, will welcome the arrival of festive Rooftop Cabins this winter season. Taking pride of place on The Berkeley’s exclusive rooftop, usually reserved for hotel guests, from 13th November the immersive dining pop-up will feature an authentic alpine menu to be enjoyed from the comfort of custom-made private cabins. We wrote about these Rooftop Cabins in 2024. More details on The Berkeley’s website.
Smart Coffee | A dual opportunity: premium coffee and dietary supplements
For a century, coffee innovation has focused on flavour, origin, and speed. Think instant coffee, pods, cold brew, and specialty coffee. The next generation is transforming what’s actually in the cup: coffee reimagined as a comprehensive system, like Smart Coffee. This coffee contains over 17 active ingredients in a single serving, including 3.5g of Peptan collagen peptides, magnesium bisglycinate, methylated B-vitamins, 80mg of caffeine paired with 100mg of L-theanine, and zero sugar. Every ingredient is precisely dosed and clearly declared. As for the functional benefits, the facts are: magnesium and B-vitamins contribute to the reduction of fatigue and support normal energy-yielding metabolism. For hospitality entrepreneurs, this presents a dual opportunity: a single cup taps into two different spending categories: premium coffee and dietary supplements. Guests don’t need to adopt a new routine; the ritual they already follow does the work. Smart Coffee was founded by biochemist Priscila Petrocchi and nutritionist Camila Frezard. More details on the website of Smart Coffee.
Smart Coffee – A dual opportunity – premium coffee and dietary supplements
