Trends we spotted | Week 27
Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
Château de Mazan - Handwritten Collection in the south of France
Code Paars (Purple) at Bagels & Beans
Pick up your pizza by kayak at the 'Paddle In' at Otomat in Ghent
Wonder and Zipline team up to bring drone-delivered meals to Texas
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- The Lounges chain with 250+ venues in the UK will open its first location overseas in Essen, Germany.
- After weather codes yellow, orange and red, there’s one more colour to watch this summer – Code Purple at Bagels & Beans.
- Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
- Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent.
- Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, recently announced a significant milestone with the opening of its 50th address.
- At McDonald’s Germany, you can enjoy 23 international product highlights during ‘Mission: World Menu’.
- Travel And Tour World (TTW) recently unveiled its Top 100 Luxury Hotels in the World 2026, a global ranking honouring exceptional properties redefining modern hospitality.
- Great news for Belgian fries lovers heading to Paris, chef Mallory Gabsi has opened his Fry Shop 140degres.
- Wonder, a leading food technology platform, and Zipline, an autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas.
- Inspiration for ice cream parlours: we spotted ‘Cookies Cloud Cups’ at Ovis Coffees in London.
Enjoy reading!
Bagels & Beans declares ‘Code Purple’
After weather codes yellow, orange and red, there’s one more colour to watch this summer. Today, Bagels & Beans officially declares Code Purple. Not a warning for extreme weather, but for something far more light-hearted. The forecast? A heightened chance of purple moustaches, curious looks and a serious dose of FOMO.
At the centre of it all is FOMO: an iced matcha made with coconut drink, topped with a striking layer of purple ube cold foam. The summer special has already become a striking sight on terraces and social media. For Bagels & Beans, that’s reason enough to take it further in July with Code Purple. More details on their website, link in the title. It’s the summer Europe is embracing Ube!
Code Paars (Purple) at Bagels & Beans
Homeland Puur Pils | Amsterdam gets its lager back
After ten years of brewing award-winning craft beers, Amsterdam’s Brouwerij Homeland is taking a bold step: brewing its own lager, Homeland Puur Pils. For the first time in decades, Amsterdam has a lager that doesn’t come from a factory, but from an independent brewery with roots in the city. A refreshing and highly drinkable lager made with pure ingredients and a clean taste you simply can’t get enough of. Head brewer Wietse Postma and his team spent nearly two years developing the recipe. The result is a precisely brewed lager of 4.9% alcohol with a crisp flavour and a characterful drinkability.
From 1 to 5 July, the launch was officially celebrated at Homelanding, the annual festival of Brouwerij Homeland and Cantina Mobilé at the Marineterrein. Homeland Puur Pils is available on tap at various cafés, restaurants and hospitality venues in and around Amsterdam since June. Check out the Homeland website, link in the title.
Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent
Last week we featured the ‘float through’ at ice cream parlour and chocolatier Madaq in Leiden — this week we received a press release about Otomat Ghent, where you can pull up and collect your order directly from the water. All you need to do is place your order via the website and give them a call when you arrive, after which a staff member will come to the waterside door to bring you your order. Ghent’s canals are perfect for kayaking, hence the name ‘Otomat Paddle In’. Check out their website, link in the title.
Lounges is to open its first international site in Essen, Germany, this October
The Lounges chain with 250+ venues in the UK, will open its first location overseas in Essen, Germany. The venue will operate under new brand Southville as a nod to the casual dining chain’s original Lounge, which opened in a former opticians in Bristol’s Southville in 2002. The overseas expansion plans follows nearly 18 months after the business was sold to US investment firm Fortress. More details in the article on The Caterer, link in the title. They recently also launched a passport – to collect stickers from all over the UK and in Germany in the near future, check out the reel below!
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Handwritten Collection reaches 50 hotels worldwide
Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, announced a significant milestone with the opening of its 50th address (Château de Mazan), with the brand now present in 20 countries and a further 50+ hotels in development. The milestone was reached following a wave of recent openings around the world, including Hotel Rathauspark Wien – Handwritten Collection (Austria) and Château de Mazan – Handwritten Collection (France). More details in their press release, link in the title. In the beginning of 2024, we published an article on the response from big hotel chains on the popularity of boutique hotels. The Handwritten Collection is one of the responds to the growing interest in boutique hotels by Accor.
Mission World Menu | Delicious treats from around the world at McDonald’s Germany
When McDonald’s Germany temporarily added international product highlights to its German menus last year, the response was overwhelming. The campaign demonstrated just how strong the fascination with McDonald’s global diversity is and just how great the curiosity about products from other countries can be.
McDonald’s Germany is now building on this success with ‘Mission: World Menu’. Since 1 July, 23 international product highlights are brought together under a new campaign umbrella and will form part of an experience-driven global storyline, which will be adapted by various markets. The idea originated from an unusual question: what if McDonald’s were to ‘steal’ from McDonald’s? More details in their press release, link in the title.
Top 100 Luxury Hotels in the World for 2026 by Travel And Tour World
Travel And Tour World (TTW) today unveiled its Top 100 Luxury Hotels in the World for 2026, a prestigious global ranking honouring exceptional properties redefining modern hospitality. Selected by TTW’s editorial experts, the ranking recognises outstanding luxury, personalised service, iconic design, wellness, fine dining, sustainability, privacy, and authentic experiences, inspiring discerning travellers to explore the world’s finest destinations. The number one spot goes to Hotel Amangiri in Canyon Point in Utah in the US (by the Aman chain). The Waldorf Astoria in Amsterdam is in the list as well! Check out the complete list in their press release, link in the title.
Travel And Tour World recently unveiled its Top 100 Luxury Hotels in the World 2026
For those Belgian Fries lovers going to Paris | Check out Mallory Gabsi’s Fry Shop 140degres
Back in 2020, Mallory Gabsi was a contestant on Top Chef, and he created a street food concept inspired by Belgian fries, with partner Adrien Cachot. All dedicated to the perfect cooking temperature for the best fries: 140°! After *Top Chef*, Mallory and Adrien opened their pop-up fry shop in Paris, on a houseboat. Later they opened 140degres in Brussels. On June 27, chef Mallory Gabsi opened his renowned 140° fry shop at 6 rue des Petits Carreaux, in the 2nd arrondissement. On the menu: fries, gray shrimp croquettes, juicy “double beef, double cheddar” burgers and an entrecôte steak served with fries topped with 36-month-aged Comté cheese. More details in the article on Paris Secret, link in the title.
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Wonder and Zipline team up to bring drone-delivered meals to Texas
Wonder, a leading food technology platform, and Zipline, the world’s largest autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas. Beginning in January 2027, customers will be able to order meals via drone from select Wonder locations, marking a step forward in the evolution of food delivery.
Ahead of its planned expansion into Texas in 2027, Wonder is developing the infrastructure needed to lay the foundation for long-term growth across the state and support a scalable drone delivery network. This includes storefront construction, kitchen buildouts, advanced logistics, and ordering technology. More details in their press release, link in the title.
Inspiration for ice cream parlours | Cookies Cloud Cups at Ovis Coffees in London
Spotted on the account on Instagram of ‘the London to do list’, OVIS Coffees in London, on 16 St. Giles High Street. They serve Cookies Cloud Cups, in tiramisu, ube, pistachio and pumpkin spice flavours! Check them out in the post below, their website is linked in the title. If you’re going to London this summer/autumn check out the account of ‘The London to do list’ before you go, especially if you don’t want to miss the latest hospitality concepts.
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