Fruit and Vegetables Week | Launch ‘We’re Smart Academy’ and exclusive 5 Radishes Chefs Club


  • Week van de Groenten en Fruit
  • Smaakbom® Salsa met légumaise Thai en Ghoa cress
  • Recept watermeloen en venkelcarpaccio

Top international chefs will join forces in the We’re Smart Academy, starting on the 10th of May. They share their knowledge about healthy, ecological cuisine in webinars, manuals, cookbooks and Clubhouse sessions with other chefs, food companies and consumers. The academy gets off to a flying start on the first day of the Fruit and Vegetable Week. On the same day, We’re Smart World, the organization behind the week, launches the 5 Radishes Chef Club, an exclusive club for the 79 best vegetable restaurants in the world. 

When we see the enormous press interest in the transition of Daniel Humm from Eleven Madison Park (***) to only cooking vegetarian, it is unavoidable that there will also be a boost in vegetarian and vegan cooking. A very positive vibe towards healthier food! With 2 recipes in this article with the Vegetables of the year – Peppers and Fruit of the year 2021: Watermelon, both from the well-known vegetable chef Frank Fol. 

Reading time: 4 minutes, required time for the recipes are separately stated. 

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Trends we spotted | Week 14


At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. 

Today outdoor dining in the UK reopenedUnfortunately the weather is bad but we wish everybody lots of fun and be careful out there. We’re extremely jealous here in the Netherlands!  

This week with links to articles about the reopening of the Brixton Market Restaurants, with their reopening deal: #BackToBrixton and a big loss for culinary Barcelona: the group with the restaurants Tickets, Hoja Santa, Pakta and Bodega 1900 are to close, the only one to remain is Enigma. 

This April, French dairy company Bel Brands will launch its own vegan cheese line Nurishh on Amazon Fresh and at select retailers, with further distribution planned for this year. And Coca-Cola launches vending machine subscriptions in Japan 

The restaurant chain Chipotle Mexican Grill announced it will offer debt-free degrees in Agriculture, Culinary, and Hospitality to all eligible employees. Also in the USA: Dwayne ‘The Rock’ Johnson and his tequila brand Teremana launched a ‘guac on the rock’ initiativeto encourage the nation to support local restaurants  

We love a bitter Spritz (like for example with Campari), so we hope that the premix Garden Spritz by Chandon, bubbles with house-made bitters crafted with fresh Valencia oranges, will come to the Netherlands as well. And chef José Andrés known from his humanitarian efforts with his charity, World Central Kitchen, has announced he will open restaurants in Chicago, to start with an all-day café along Chicago River. 

Is a podcast studio a plus in a hotel? Wynn Resorts in Las Vegas will have one in the lobby and we spotted more examples over the years.  

Click on the title if you like to read the full article. Enjoy reading! 

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Limited-edition PAC-MAN pizza box featuring augmented reality game by Pizza Hut


  • PAC-MAN augmented reality game by Pizza Hut

Pizza Hut served up ‘Newstalgia’ campaign celebrating what fans know and love about the pizza restaurant, but with a contemporary twist. To bring the campaign to life, the brand unveiled a limited-edition PAC-MAN pizza box featuring an augmented reality game and a chance to win a custom PAC-MAN game cabinet back in March. The campaign did put a contemporary twist on celebrating all the things people love and associate with the brand – from Book It!® pins, classic arcade games, red cups and Tiffany-style lamps and of course, iconic Pizza Hut pizzas. 

Although the campaign has already ended we think it might be an inspiration for other restaurants to adsome nostalgia to their brand in one way or another. Lots of us loved to play PAC-MAN back in the day but also games like Tetris, Mario Kart and remember SimCity? We have all learned not to play with our food but this might be fun!  

Reading time: 2 minutes 

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Trends we spotted | Week 13


At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. 

With this week links to articles about an investment by restaurant chain Chipotle in autonomous delivery by startup NURO. And to help out in tough times, supermarkets rent storefront windows from restaurants. Launched last week in Amsterdam, Reclame voor Horeca (‘Ads for Hospitality’). 

Both NESCAFÉ and the startupUP TO GOOD, introduced drinks made from upcycled coffee fruitNESCAFE NATIV and UP TO GOOD cascara. And in London opened Urban Mutts, the first luxury dog hotel! With spa treatments, handcrafted dog beds, reiki etc. 

Ultimate Paleo Protein infuses your cup of coffee with quality protein, healthy fat, and heat-stable probiotics. It reminded us a bit of Bulletproof coffee? And the first Cannabis-infused wine from France has been created in the region of Bordeaux. 

KRISPY KREME® Giving FREE doughnuts to everyone who shows his or her COVID-19 Vaccination Card and has more ideas to encourage people to get the vaccine! And we spotted a startup with the aim to reduce our sodium intake which is increasing our high blood pressure: Green Salt made of Salicornia!    

Click on the title if you like to read the full article. Enjoy reading! 

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The future of pizza | The robotic pizza shop Piestro


  • Pizza created in the robotic pizza shop by Piestro
  • Piestro pizza machine
  • Piestro pizza machine
  • Piestro pizza machine

An interesting idea: the robotic pizza shop Piestro, an automated artisan pizza vending machine. Piestro launched in the summer of 2020 and drove investor interest for its ability to automate the pizza cooking process to 3 minutes! A standalone pizzeria model that would make artisan quality pies available in public spaces closer to where consumers live –like apartment complex lobbies or offices, universities and malls With just a press of a button, consumers are able to watch a pizza created in front of their eyes, with fresh ingredients cooked to consistent perfection. Piestro even started a cooperation with Kiwibots to create delivery from a vending machine!  

Inspiration for pizzeria’s? It might be an idea to place an automated artisan pizza vending machine outside your pizzeria, an extra source of sales and so convenient during the pandemic!  

Reading time: 3 minutes, checking all the links takes longer 😉 

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Trends we spotted | Week 12


At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. 

With this week links to articles about cultured meat manufacturing at the first plant-to-fork facility The Chicken by SuperMeat in Israel. And a bit older article about the plant-based meat market estimated to be worth billions of dollars. We wonder what the influence of cultured meat will be on those sales numbers 

Japan’s airline ANA sold $1.8 million worth of Economy Class inflight meals to Japanese consumers for at-home dining and Shake Shack begins using AirCarbon cutlery and straws from Restore Foodware at select locations. 

Smarties is the first sweets-brand to switch to recyclable paper packaging anStarbucks recently committed to their future by setting ambitious goals in order to reduce their carbon footprint, water and waste by at least 50% in 2030.  

A link to a great article about the thriving scene of Korean restaurants in New York, with a couple of them with one or two Michelin stars and inspiration for pizzerias: the garlic buttery crust By the Pizza Inn 

Click on the title if you would like to read the full article. Enjoy reading! 

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10 Ice cream inspiration ideas | Inspiration for a long, hot summer of hospitality


  • Mochi-ice-cream
  • Ijsmanschap Amsterdam - popsicles bar
  • Chimney with ice cream by Good Food
  • Ice cream served with your coffee
  • Taiyaki - Fish waffle with ice cream

What’s going to be a trend in ice cream this summer? Throughout the past year we have seen that comfort food was very popular in the take-away and delivery market, Jonnie and Thérèse Boer of the Dutch 3 Michelin stars restaurant De Librije reopened last week with inroom dining (March 19) with a menu of 6 classic dishes from 30 years De LibrijeDoes that mean that we’re mainly craving the classic ice cream flavours this summerAt Horecatrends, we think that the flavours vanilla, hazelnut, chocolate and strawberry will of course remain favouriteBut there is a lot more to choose from… Ice cream maker Rob Kok (IJspaleis Driehuis) came up with a solution for doubting guests in 2016, the ehh ice cream’!

But there are more types of ice cream that are gaining attention, such as the Japanese Mochi ice cream, ice cream made from pickles and so on. We listed a top 10 ice cream inspiration ideas 

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Well-known trends on TikTok and how they can inspire your company


  • TikTok trend Pretty Lady FrappuTeano by Bui! Tea

TikTok has gained enormous popularity in the year 2020/2021. Due to the fact that we have been stuck at home the app has been able to grown immensely. The app started off with videos containing mostly dancing and singing, and it has now transformed into a marketing tool. We have written about how you can use TikTok for your company a while backNow Sammy van der Weijden has looked at fun and inspiring recipes and trends that she has spotted in the last few weeks. Some of them were not intended to be used for marketing purposes, but they have led to an increase in sales either way. Maybe these trends will inspire you  to create something similar for your restaurant! Which might cause an increase of visitor of generation Z.  

Reading time: 3 minutes and lots of fun links to TikToks 

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Trends we spotted | Week 11


  • trends we spotted this week

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others a 3D-printed neighborhood in California which made us wonder when the first 3D-printed holiday park will open! And a vegan egg substitute by EVO Foods in India.

 The ‘Zero Human Interaction’ restaurant ‘Brooklyn Dumpling Shop just opened in NYC and recently signed their first franchise agreement, with a video that explains the idea behind their shop. And and UEFA announced global UEFA EURO 2020 partnership.

 Gordon Ramsey will be selling his own Californian wines in his restaurants and an Argentinian winery has conducted a successful experiment with maturing wine under water.

 A biodegradable face mask by the Dutch designer Marianne de Groot, once you have worn the mask, you can bury it and watch it sprout into flowers. And the Halal Guys recently launched plant-based Gyro.

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Celebrating Easter with smaller, luxurious treats


  • The Chick Buns from the Bun House in London
  • The 'COKIP-19' by Patisserie de Rouw
Two examples, one  from the Bun House, a Cantonese-style steamed bun specialist in London and one from Patisserie de Rouw in Vught (the Netherlands). The Bun House will be launching their limited-edition ‘Easter Chick bun’ set to celebrate Easter. Available from the 26th of March to the 4th April, the delicately shaped buns will be available in-store at Bun House’s Chinatown home and for delivery to doorsteps across the country. But we also spotted the Easter chicks, COKIP-19, by the Dutch Patisserie de Rouw. They’re wearing a Covid proof mask! Check out all their images!

Great is that both examples are fairly small treats. As Arthur de Rouw points out in his press release, the new Easter items are somewhat smaller in size, which is in line with a number of trends he spotted in the pastry world and which are partly caused by the corona crisis. According to him, it is the smaller, luxurious indulgences that colours our lives.

Reading time: 2 minutes

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