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During the holidays it snows fresh ‘Brammetjes’ at Bram Ladage

7-12-2023

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During the holiday season everyone is always busy and part of it is last minute Christmas shopping in crowded and busy shopping streets. Bram Ladage, known for its delicious fries, is giving shoppers in Rotterdam (The Netherlands) a great surprise this December. “To surprise our Bram fans while shopping, we sprinkle the month of December with free ‘Brammetjes’ or in English Bramlets. To warm up while shopping, or to give away to family or friends under the Christmas tree. Convenient, because then you don’t have to go into the stores for other presents,” says Isabeau Ladage, responsible for the marketing.

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Classic unboxing experience at McDonald’s | Adult Happy Meal

5-12-2023

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Last year McDonald’s gave their now adult fans the change to relive the feeling of opening a Happy Meal® box to see the surprises inside. The Cactus Plant Flea Market Box in the U.S. was the first Adult Happy Meal, this year they sparkle the nostalgic joy with the help of the visionary artist Kerwin Frost and some very special Buddies.

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Trends we spotted | Week 47

28-11-2023

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to article about among others:

• A beautiful cake; a great idea for shared dining dessert for your Christmas dinner.
• The Christmas tree of the Pulitzer hotel in Amsterdam has been decorated by ROKSANDA.
• We wonder when the first branch of BelChicken, a fast-growing Belgian chain, will open in the Netherlands.
• For the seventh edition of Hertog Jan Grand Prestige Vatgerijpt, the four variants pay tribute to the shared craftsmanship behind distinctive Latin American distillates.
• In the US, autonomous robotic kiosks powered by Blendid technology selling smoothies with Thor’s Skyr will soon open.
• Sodexo, a global leader in quality-of-life services, is expanding its partnership with Bear Robotics to facilitate patient care.
• Mandarin Oriental hotels are taking their wellness to the next level while promoting mindfulness, silence and a digital detox. On 13 December, they will celebrate their ‘Silent Night’.

Enjoy reading!

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Latte Art socks | Heartwarming socks promotion from Bagels & Beans

27-11-2023

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During the month December, Bagels & Beans in the Netherlands will be sharing their warmth in a very special way. In addition to bagels, coffee & happiness, they will now also literally share ‘warmth’. They will do so with something that many take for granted: a pair of socks.
For the heartwarming campaign ‘Who will you give warm feet? Share the warmth!” Bagels & Beans has joined forces with ‘Let’s do Goods’ and created unique Latte Art socks. For every pair of Latte Art socks sold, Bagels & Beans and ‘Let’s do Goods’ will donate a pair of socks to someone who desperately needs them. The goal is to work together with all bagel fans to provide as much warm feet as possible to homeless people in the Netherlands.

Update January 15: As a result of the December campaign ‘Who do you give warm feet? Share the warmth!’ Bagels & Beans has donated 5,000 pairs of new socks to homeless people in the Netherlands. In the week of January 8, the special donation socks were handed over to the Salvation Army locations in Utrecht, Amsterdam and Rotterdam.

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Is your restaurant or hotel offering a ‘Black Friday’ deal?

21-11-2023

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Is your mailbox also filled with a flood of ‘Black Friday’ deals? Your social media feeds and the internet probably as well. However, there are very few ‘Black Friday’ deals from restaurants and hotels among them. Too bad! We have searched for some examples of how, as marketing for  restaurants and hotels, you and your guests can benefit from real ‘Black Friday’ deals.

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Trends we spotted | Week 46

20-11-2023

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about among others:

• McDonald’s X Crocs – a collaboration resulting in very special crocs.
• ‘Ravioles du Dauphine’, the recently opened Café Chelsea, which belongs to Hotel Chelsea in NYC, decided to put this classic dish on its menu.
• The Disney Treasure is Disney’s sixth themed cruise ship, with touches of well-known classics like ‘The Lion King’ and ‘Star Wars’ on board.
• It’s the season of perfume commercials! Absolut and Kahlúa launched an espresso martini perfume in collaboration with Imaginary Authors, and Nestle Toll House decided to launch ‘freshly baked biscuits’-skincare products with skincare brand Beekman 1802.
• The first location of restaurant Kernel is opening in New York next year. They will use robots to serve meat-free dishes.
• Fletcher Hotels in the Netherlands adjusted its policy on action vouchers in consultation with the Dutch Consumers’ Association.
• A new flavour combination from Heinz – Pickle Ketchup. Available in early 2024.
• The Connaught hotel in Mayfair has unveiled its legendary Christmas tree, decorated this year by the British artist and sculptor Rachel Whiteread.

Enjoy reading!

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Trends we spotted | Week 45

14-11-2023

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

• ‘Cheers without tears’ – Sisters Kaat and Marie of The Mocktail Club make it easier to choose an alcohol-free alternative this New Year’s Eve.
• Too Good To Go also provides Magic Packages. Read on to see what’s in them!
• Dutch chef Ties van Oosten is cooking ‘Futuristic’ at Eatrenalin at the Europa-Park Resort.
• DoubleTree by Hilton Amsterdam Central Station provides shelter for economically homeless people in cooperation with ROOM FOR CHANGE.
• The Coca-Cola Christmas truck will tour the United Kingdom again. Seems like a lot of fun, we would love that in the Netherlands too, right?
• Frostys Christmas Pop-Up is a spectacular bar with a cozy and enchanting Christmas ambiance. With 4 locations in America. Looks top notch with DJs, sexy Santa Clauses and elves.
• FLOWERBX, a luxury floral brand, is the new creative floral specialist in the lobby of the Corinthia hotel in London.
• Dinner overlooking NYC’s premier ice rink: the ‘après skate chalets’ at Rockefeller Plaza by Balsam Hill.
• We previously wrote about the cobots Flippy and Chippy and now we came across another revolutionary cobot. This one is called Hyphen and is currently being tested at Chipotle.

Enjoy reading!

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Winter magic at the restaurants of The Entourage Group

10-11-2023

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We often feature examples of winter magic from abroad on our website, like this week about the ‘Countdown to Christmas’ themed suites at a number of Hilton Hotels and the Christmas initiatives on the grounds of the Biltmore Estate museum. But a lot is happening in the Netherlands around Christmas too! If you are doing something special send a press release to the local press! Hopefully potential guests will read an article about what they can experience at your place. Of course, we always enjoy receiving special press releases as well. From The Entourage Group, for example, we received an overview of what their restaurants are hosting for each holiday. Hopefully their ‘winter magic’ press release will be picked up by the local press in Amsterdam as well. Check out what they organize during the holiday season below.

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Trends we spotted | Week 44

6-11-2023

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column named ‘Trends we spotted this week’.

With this week links to articles about:

• Chefs’ Table Top, in distinctive tableware, glasses and cutlery.
• The recipe for joy this Holiday Season by KFC.
• The Shaken Cacio e Pepe served in a cocktail shaker, is on the menu at the new cocktail lounge The Ruby in New York.  
• November 14 is National Pickle Day and as mentioned before, the USA has ‘National Days’ for everything you can imagine. We spotted The Original Pickle Shot which consist of pickle brine, dille and vodka.
• Get a free medium Fries every Friday with any $1 minimum purchase, only in the McDonald’s app* in the USA for the remainder of 2023. Free Fries Friday sound like a great plan for all McDonald’s worldwide, don’t you think?
• Recently the Balloon Museum opened in New York City at 299 South Street and they have a lot of locations in the planning!
• We came across ‘It’s Good’- a platform for positive restaurant reviews only! Good idea?

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Bike Blinky | Scoop for Domino’s pizza delivery drivers in Enschede

31-10-2023

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It’s getting dark early and for Domino’s delivery bikers, who do more than 80% of their delivery trips in the evening, it is even more important to be visible in traffic. Two Domino’s locations in Enschede are therefore starting a test with Bike Blinky: an innovative visibility solution developed by students. This interactive lighting system on the delivery jacket is in contact with the bicycle and makes delivery drivers even more visible to other road users when turning or hitting their brakes. The test period started on Saturday 28 October and will run throughout the winter months.

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