‘Plant-based für alle!’| Burger King Germany
Burger King Germany makes plantbased cheaper as meat alternatives
Burger King Germany makes plantbased cheaper as meat
Since the beginning of March, Burger King Germany’s plant-based products have been cheaper than their meat alternatives. With the aim of making the plant-based alternative accessible to as many people as possible. We are curious to see whether this price reduction will also lead to an increased purchase of the plant-based products! During the campaign entitled: ‘Plant-based für alle!’ (Plant-based for all!), their plant-based burgers by The Vegetarian Butcher have been introduced in a new form, the ‘Flower Patty’.
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Plant-based für alle!
By reducing the price of all plant-based products by 10 cents, Burger King Germany is encouraging people to try plant-based products. Burger King Germany already offers the largest plant-based range in German fast service and also has a plant-based version of almost every product since 2022. Their emphasis is on a variety of flavours. The positive feedback they receive on this, along with the increasing demand for alternative protein sources encourages the company to keep pushing the fast food revolution.
Burger King Germany also introduces a ‘Flower Patty’
As of March, the plant-based burger comes in a flower shape. The ‘Flower Patty’ was developed with their partner ‘The Vegetarian Butcher’ to make it easier to distinguish the plant-based burgers from the meat burgers. The parsley in the breadcrumbs to accompany the chicken alternatives has been distinguishing the chicken burgers and other chicken products since 2022.
Watch their advertisement for this promotion below:
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Website: Burger King
