‘Plant-based für alle!’| Burger King Germany

18-3-2024

Since the beginning of March, Burger King Germany’s plant-based products have been cheaper than their meat alternatives. With the aim of making the plant-based alternative accessible to as many people as possible. We are curious to see whether this price reduction will also lead to an increased purchase of the plant-based products! During the campaign entitled: ‘Plant-based für alle!’ (Plant-based for all!), their plant-based burgers by The Vegetarian Butcher have been introduced in a new form, the ‘Flower Patty’.

read more

A Spider-Verse Whopper at Burger King in the USA

22-5-2023

Burger King® gives fans a heroic take on the iconic whopper, inspired by the highly anticipated film, “Spider-Man™: Across the Spider-Verse”. Available nationwide since May 15, Burger King guests can enjoy a Spider-Verse Whopper® and “Spider-Verse” Sundae for a limited time.

We wonder if Burger King will introduce this special burger in the Netherlands as well!

read more

BURGER KING France | We’re keeping French farmers feeling chipper

19-2-2021

In order to support the French potatoes farmers who can no longer sell their production because they don’t have the restaurants to sell them to, BURGER KING® decided to lend them a hand. They bought 200 extra tonnes of potatoes which they have been giving away as from February 2nd. Each visit to a drive-thru gave customers one kilo bag of potatoes. At the website of BURGER KING France 3 recipes for those who don’t know what to do with them…. Like the recipe for ‘la galette du king’.

A positive buzz created by Parisian agency Buzzman for BURGER KING. The potatoes were available in all BURGER KING drive-thru’s in France. Might this be an idea for your country? 

KINGSTAIRS | Burger King gave away free Whoppers in the Bronx

17-1-2020

To celebrate the DVD release of the movie Joker, Burger King gave away free Whoppers delivered to residents of the Bronx in New York City. This because they have been suffering through tourists from all over the world climbing the ‘Joker stairs’ on Shakespeare Avenue! Burger King said anyone living in the same borough as the now-famous stairs could get a free Whopper delivered by Uber Eats until January 12 if they used the code KINGSTAIRS.

Another example of a viral marketing campaign to promote a local happening. So if your city has its own special circumstances….. like a famous Instagram spot, use it to promote your product through social media. And we all know that residents in cities like Amsterdam, Barcelona, Paris etc. ‘suffer’ due to the influx of tourism. Play with it!    

read more

Would you go to a spa in a Burger King? It’s possible in Helsinki!

18-5-2016

Yes, you read that right. Burger King opened a private spa in one of the locations in Helsinki. Would you go to a spa in a Burger King? The red-blue sauna does feature a TV though and Burger King towels. And it’s possible to order a Whopper and eat it in the spa.

read more

Burger King gave away free Big Macs

31-1-2014

The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The campaign was meant to test the sincerity of their fans. The fans could choose whether they remained loyal to Burger King or would go for a free Big Mac. When the fan chose for the Big Mac, the fan was removed from Facebook. Although the number of Facebook fans significantly decreased, the involvement and interaction with the fine fans increased.

Healthier fries at Burger King

26-9-2013

Burger King has introduced a healthier version of the French fries in the United States. The SATISFRIES™ are French crinkle-cut fries and contain 40% less fat and 30% fewer calories. According to Burger King the SATISFRIES™ are healthier because they used another batter that absorbs less oil. To launch the healthier French fries, Burger King has started the campaign #WTFF (What The French Fry). Large French fry pods where placed in high traffic areas in New York City, Los Angeles and Chicago to encourage passersby to take pictures to post on social media using the hash tag #WTFF.

Extreme advertisement from Burger King Russia

16-12-2011

Burger King Russia has made a advertisement with rap music, unicorns, ballerinas and a DJ. The video shows a dad teaching his son how to eat a burger, a guy asking his girlfriend to marry him and more weird stuff happening in BK. The music in the clip comes from the popular Russian hip-hop musical “Cops on Fire”.

Luxurious version of Burger King

15-12-2011

Burger King has recently opened a new location in Singapore; the Burger King Garden Grill. This restaurant is decorated with several comfortable sofa’s, soft colours and lot of decorative foliage. The menu is still the same. With this concept Burger King hopes to attract more families. The restaurant chain has no immediate plans to bring this concept to the United States.

Burger King introduces Coca-Cola Freestyle

12-12-2011

It’s possible to mix your own drink at Burger King. That’s because the fastfood chain has introduced the Coca-cola Freestyle in its American restaurants. With this machine you can choose from more than 100 different beverages, for example caffeine-free, diet-coke or extra lime.