Trends we spotted | Week 10


At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. 

With this week links to articles about amongst others automated voices to take orders at drive-thru and AmazonFresh opens their first checkout-free grocery store outside the USA in London. 

The riverside igloos at the terrace of the Coppa Club will return this spring! As the restaurants are opening again at April 12 in the UK, they might be a safe and Instagrammable place to meet in London. And we spotted the ‘Global travel trends report’ by American Express. With trends we can totally relate to!  

Stalk & Spade, an entirely meat-free fast casual concept will open just outside of Minneapolis this spring. Let’s see if we will spot this kind of fast casual concepts in Europe in the future. And the Easter mainstay Cadbury teamed up with the Goose Island Beer Company to release a Creme Egg-flavored stout for Easter. 

An interesting development: edible holograms created by the Khalifa Universitycould be used to show that a food item hasn’t been tampered with, or to prove that it isn’t a counterfeit product. And Starbucks is set to release its latest limited-edition coffee blend, to celebrate its 50th-anniversary. Fifty years already!  

Click on the title if you like to read the full article. Enjoy reading! 

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Trends we spotted | Week 9


  • trends we spotted this week

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week, links to articles about amongst others about a Japanese-Style Basque Cheesecake from Basuku, it sounds delicious! And Orbital Assembly plans to start building private Voyager space station with artificial gravity in 2025, the first hotel in space.

A link to an article about the Dutch initiative Share That Kitchen, they want to become a kind of Airbnb for professional kitchens. And ‘Quatreau’ CBD drinks launched in the US, it sounds like a Hard Seltzer drink with CBD and we wonder whether these kind of drinks will come to the Netherlands as well.

PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers in 7.5oz mini-cans. Create 2 cocktails with one can in an instant! And an exceptional payment in the spirits industry, a transaction in Bitcoin between a supplier and distributor.

Onmateria created a Green Box. The Green Box, an amenity kit designed to tackle plastic waste in the hotel industry. And in 2025 the first Nobu Hotel in Germany will open in Hamburg, The Elbtower Hamburg.

Open for 1 month in April 2021: Candytropolis Sugar Rush, a safe, open-air, walk-through family adventure in California. And we loved this ice cream: ‘Not Fried Chicken’ Ice cream! We think it might inspire Dutch ice cream creators to make kroket, bitterbal or frikandel ice cream. Very #Instagrammable!

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Trends we spotted | Week 8


  • trends we spotted this week

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

Great images of the food and interior of restaurant Condividere, the informal haute cuisine by Ferran Adrià and London is embracing the power of the pedestrian once again this summer! Westminster City Council have elected to repeat last year’s plan to turn swathes of the capital into outdoor dining and drinking spots.

McDonald’s revealed a global packaging redesign and we spotted a new sustainable, delivery app aiming to revolutionize restaurant takeout packaging, JYBE. 

Top Tier Foods (TTF) in Canada is going to roll out a vegan version of wagyu beef, called ‘Waygu’, at 4000 sushi locations. And Nestle plans to produce rice-based KitKat, the KitKat V.

AiFi, an expert in frictionless autonomous shopping, will partner with Wundermart to roll out 20 autonomous convenience stores in the first quarter of 2021.

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BURGER KING France | We’re keeping French farmers feeling chipper


In order to support the French potatoes farmers who can no longer sell their production because they don’t have the restaurants to sell them to, BURGER KING® decided to lend them a hand. They bought 200 extra tonnes of potatoes which they have been giving away as from February 2nd. Each visit to a drive-thru gave customers one kilo bag of potatoes. At the website of BURGER KING France 3 recipes for those who don’t know what to do with them…. Like the recipe for ‘la galette du king’.

A positive buzz created by Parisian agency Buzzman for BURGER KING. The potatoes were available in all BURGER KING drive-thru’s in France. Might this be an idea for your country? 

Trends we spotted | Week 6


  • trends we spotted this week

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week, links to articles about amongst others about a signal-blocking butter dish for better phone habits. Interesting for on your dinner table after the COVID-19 crisis, we have been digital way too long! And a link to a ‘how to make’ Charcuterie and cheese bouquet.

Last week a M&M’S experience store opened at Disney Springs at the Walt Disney World Resort in Florida and we love collaborations like this one: Philadelphia’s Down North Pizza has launched ‘A Match Made In Philly’, featuring limited-edition pizza’s created by some of Philadelphia’s culinary stars.

Sustainable initiatives: #slaughterhouse waste products turned into bioplastic packaging and 2 companies are testing real-time digital labels that would detect spoiled food and thus reduce waste.

Two of America’s largest fast food chains, McDonald’s and Burger King, have announced new loyalty programs. Interesting to read! And what do you think, will there be more robots in the hospitality industry after COVID-19? We spotted another one, Robot ‘Jeeves’ in the Radisson Blu at Zürich Airport.

As of March 16th, children can watch the new show by Michelle Obama on Netflix. ‘Waffles + Mochi,’ is a culinary show that will teach them food related wisdom! And in Germany schools can create classes in the conference rooms of the Best Western Hotel Group.

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Restaurant BINGO | S.Pellegrino created a new dining Challenge to support restaurants


Unfortunately the Restaurant Bingo (“Program”) is only open only to legal U.S. residents, who are 18 years or older and they need to have an Instagram account.  But it might be inspiration for other companies that have a big heart for the hospitality industry in Europe!

S.Pellegrino’s Restaurant BINGO gamifies food cravings to benefit the James Beard Foundation’s Food and Beverage Investment Fund for Black and Indigenous Americans.  S.Pellegrino® Sparkling Natural Mineral Water and Netflix Queer Eye’s Tan France are encouraging food lovers to support the restaurant industry alongside the James Beard Foundation with the launch of S.Pellegrino’s Restaurant BINGO. This new month-long program which started on February 12th provides fans with an easy way to support their local restaurants, simply by ordering food and participating in BINGO-style challenges. Check out the post by Tan France inviting everybody to play along in the other part of this article.

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February 17th is Random Acts of Kindness Day | Zaxby’s created a TikTok #ZaxofKindness challenge


  • the #ZaxofKindness challenge by Zaxby's
  • the #ZaxofKindness challenge by Zaxby's

Mascot Big Z is spreading the love, because who doesn’t want free air hugs? Today is ‘Random Acts of Kindness Day’ and although we are still not really used to the ‘Days celebrations’ from the US, we spotted this fast casual concept Zaxby’s, with 900 locations in 17 states with its headquarters in Athens, Georgia, playing with the principle of this idea. Zaxby’s, the beloved chicken restaurant chain, is adopting the ‘Random Act of Kindness Day’ and tries to make it popular by starting the #ZaxofKindness movement on social media. Although we spotted a lot of ‘random acts of kindness’ here as well, like for example the #socialfries at our Dutch Friethoes. With the corona crisis they offer their customers the possibility to donate an extra fries for those who can’t afford. At their social media they show how many ‘frietjes’ (portions of fries) have been handed out! We love this idea and acts of kindness will always be appreciated, every day of the year! Let’s hope more people and businesses will offer their random act of kindness! Check out the #ZaxofKindness on TikTok in this article.

Reading time: 1 minute

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Claridge’s handcrafted eggs return this Easter | Are you ready to create your own tradition for Easter?


  • The Claridge's Easter Egg tradition
  • The Claridge's Easter Egg of 2021

We still enjoy the thought of our delicious meal from Valentine’s Day but restaurants and hotels are already focussing on Easter. We received the first press release already before Valentine’s Day. Lets hope that restaurants are already allowed to open by April 4 within limited regulations. We love to write about trendy subjects, but some classic, annual anticipated traditions are great as well. And we hope that those mostly English traditions inspire other restaurants to create their own tradition! Check out the images of the annually-anticipated Claridge’s Easter Eggs above! Next to all their other Easter festivities their eggs delight chocolate lovers and spread some much needed joy.

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10 Valentine’s Day campaigns that will make you smile


In a year where seeing your loved ones is not evident, we have compiled a list of campaigns that will put a smile on your face this Valentine’s Day. Some companies have set their creative minds to work to create products and services that put a twist to the well-known concept of Valentine’s Day. We hope you enjoy them as much as we did! 

Take a look at our Pinterest Board to gain inspiration for next year or visit our posts ‘The Authentic London Valentine’s Day Experience’ and ‘Valentine’s Day Inspiration: Culinary Love in a Box or our Small gestures for Valentine’s Day for further insights and spotted trends. 

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#theALLjourney | A global treasure hunt by Accor Live Limitless to mark the launch of the 4th Paris Saint-Germain jersey


  • #theALLjourney by Accor Live Limitless
  • #theALLjourney by Accor Live Limitless

Who isn’t dreaming about travelling at this particular time? From 10 to 12 February, ALL – Accor Live Limitless, the main partner and jersey sponsor of Paris Saint-Germain, is offering fans a dream getaway, while revealing the most wonderful places and hotels available among its portfolio of brands, through a digital treasure hunt accessible all around the world. Up for grabs – copies of the 4th Paris Saint-Germain jersey and stays in the Group’s various hotels. #theALLjourney!

Although you can only still participate till tomorrow, we love the idea of a digital treasure hunt, it might be inspiration for smaller companies.

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