Trends we spotted | Week 6

18-2-2021

  • trends we spotted this week

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week, links to articles about amongst others about a signal-blocking butter dish for better phone habits. Interesting for on your dinner table after the COVID-19 crisis, we have been digital way too long! And a link to a ‘how to make’ Charcuterie and cheese bouquet.

Last week a M&M’S experience store opened at Disney Springs at the Walt Disney World Resort in Florida and we love collaborations like this one: Philadelphia’s Down North Pizza has launched ‘A Match Made In Philly’, featuring limited-edition pizza’s created by some of Philadelphia’s culinary stars.

Sustainable initiatives: #slaughterhouse waste products turned into bioplastic packaging and 2 companies are testing real-time digital labels that would detect spoiled food and thus reduce waste.

Two of America’s largest fast food chains, McDonald’s and Burger King, have announced new loyalty programs. Interesting to read! And what do you think, will there be more robots in the hospitality industry after COVID-19? We spotted another one, Robot ‘Jeeves’ in the Radisson Blu at Zürich Airport.

As of March 16th, children can watch the new show by Michelle Obama on Netflix. ‘Waffles + Mochi,’ is a culinary show that will teach them food related wisdom! And in Germany schools can create classes in the conference rooms of the Best Western Hotel Group.

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Restaurant BINGO | S.Pellegrino created a new dining Challenge to support restaurants

18-2-2021

Unfortunately the Restaurant Bingo (“Program”) is only open only to legal U.S. residents, who are 18 years or older and they need to have an Instagram account.  But it might be inspiration for other companies that have a big heart for the hospitality industry in Europe!

S.Pellegrino’s Restaurant BINGO gamifies food cravings to benefit the James Beard Foundation’s Food and Beverage Investment Fund for Black and Indigenous Americans.  S.Pellegrino® Sparkling Natural Mineral Water and Netflix Queer Eye’s Tan France are encouraging food lovers to support the restaurant industry alongside the James Beard Foundation with the launch of S.Pellegrino’s Restaurant BINGO. This new month-long program which started on February 12th provides fans with an easy way to support their local restaurants, simply by ordering food and participating in BINGO-style challenges. Check out the post by Tan France inviting everybody to play along in the other part of this article.

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February 17th is Random Acts of Kindness Day | Zaxby’s created a TikTok #ZaxofKindness challenge

17-2-2021

  • the #ZaxofKindness challenge by Zaxby's
  • the #ZaxofKindness challenge by Zaxby's

Mascot Big Z is spreading the love, because who doesn’t want free air hugs? Today is ‘Random Acts of Kindness Day’ and although we are still not really used to the ‘Days celebrations’ from the US, we spotted this fast casual concept Zaxby’s, with 900 locations in 17 states with its headquarters in Athens, Georgia, playing with the principle of this idea. Zaxby’s, the beloved chicken restaurant chain, is adopting the ‘Random Act of Kindness Day’ and tries to make it popular by starting the #ZaxofKindness movement on social media. Although we spotted a lot of ‘random acts of kindness’ here as well, like for example the #socialfries at our Dutch Friethoes. With the corona crisis they offer their customers the possibility to donate an extra fries for those who can’t afford. At their social media they show how many ‘frietjes’ (portions of fries) have been handed out! We love this idea and acts of kindness will always be appreciated, every day of the year! Let’s hope more people and businesses will offer their random act of kindness! Check out the #ZaxofKindness on TikTok in this article.

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Claridge’s handcrafted eggs return this Easter | Are you ready to create your own tradition for Easter?

16-2-2021

  • The Claridge's Easter Egg tradition
  • The Claridge's Easter Egg of 2021

We still enjoy the thought of our delicious meal from Valentine’s Day but restaurants and hotels are already focussing on Easter. We received the first press release already before Valentine’s Day. Lets hope that restaurants are already allowed to open by April 4 within limited regulations. We love to write about trendy subjects, but some classic, annual anticipated traditions are great as well. And we hope that those mostly English traditions inspire other restaurants to create their own tradition! Check out the images of the annually-anticipated Claridge’s Easter Eggs above! Next to all their other Easter festivities their eggs delight chocolate lovers and spread some much needed joy.

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10 Valentine’s Day campaigns that will make you smile

12-2-2021

In a year where seeing your loved ones is not evident, we have compiled a list of campaigns that will put a smile on your face this Valentine’s Day. Some companies have set their creative minds to work to create products and services that put a twist to the well-known concept of Valentine’s Day. We hope you enjoy them as much as we did! 

Take a look at our Pinterest Board to gain inspiration for next year or visit our posts ‘The Authentic London Valentine’s Day Experience’ and ‘Valentine’s Day Inspiration: Culinary Love in a Box or our Small gestures for Valentine’s Day for further insights and spotted trends. 

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#theALLjourney | A global treasure hunt by Accor Live Limitless to mark the launch of the 4th Paris Saint-Germain jersey

11-2-2021

  • #theALLjourney by Accor Live Limitless
  • #theALLjourney by Accor Live Limitless

Who isn’t dreaming about travelling at this particular time? From 10 to 12 February, ALL – Accor Live Limitless, the main partner and jersey sponsor of Paris Saint-Germain, is offering fans a dream getaway, while revealing the most wonderful places and hotels available among its portfolio of brands, through a digital treasure hunt accessible all around the world. Up for grabs – copies of the 4th Paris Saint-Germain jersey and stays in the Group’s various hotels. #theALLjourney!

Although you can only still participate till tomorrow, we love the idea of a digital treasure hunt, it might be inspiration for smaller companies.

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Trends we spotted | Week 5

11-2-2021

  • trends we spotted this week

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others a Cocktail-gram for Valentine’s Day, an idea by the Avli Taverna and the packaged picnic at the Rockefeller Center ice rink by restaurant Frenchette in New York.

Inspiring: the ‘MEATliquor x Southern Comfort’ home kits in honor of Mardi Gras and an article about contactless ordering forcing restaurants to adopt 9 tech strategies in 2021. We really think individual restaurants have to react to the Internet of Behaviors and increase their cybersecurity.

PepsiCo launches a drink specifically aimed at teenagers: Frutly, one of the ‘better-fou-you’ beverages.

An interesting, but long article at the website of Nutritional Outlook about 2021 Flavor trends for food and beverage. With flavors like Banana 2.0, the Ispahan, blood orange, turmeric, yuzu, guava, bergamot, birthday cake and many more. And a joint venture that will leverage Beyond Meat’s leading technology in plant-based protein development and PepsiCo’s world-class marketing and commercial capabilities to create and scale new snack and beverage options.

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Trends we spotted | Week 3

27-1-2021

  • trends we spotted this week

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others restaurant ONA (Origine Non Animale) is the first vegan restaurant awarded a Michelin Star in France and a Dutch vega restaurant ‘Bij de Tuinman’ launches socially-distanced neighborhood dinners.

Two new three-star restaurants, three new two-stars and seventeen new restaurants awarded one Michelin star at the Michelin Guide for Great Britain and Ireland. With two female chefs, Clare Smyth and Hélène Darroze awarded three stars!

Artisinal bakery The Pizza Cupcake, delivers Pizza Cupcakes and a link to an article about the smallest online wine store by British food and wine critic William Sitwell.

To celebrate the release of the new film ‘Ghostbusters: Afterlife’, General Mills has announced a new Ghostbusters cereal and Lotus-flavored ice cream, coffee, and candles honored Madame Vice President Kamala Harris.

Swedish electric bike company Cake teamed up with Dometic to create an electric food delivery box, with separate compartments and dedicated temperature zones. The electricity for the box is generated by the bike.

In this pandemic-era, there is no doubt that the megatrends for the new year will center around healthier and ‘cleaner’, more sustainable, premium and socially responsible products in line with the mantras – good for me, good for the planet – and quality over quantity. The top 6 drink trends in 2021 by Hospitality Insights.

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Limited-edition Tortilla Chip Lager | Why not have your chips and drink them too?

26-1-2021

  • Tortilla Chip Lager by Taco Works and Tio Rodrigo
  • Tortilla Chip Lager by Taco Works and Tio Rodrigo
  • Tortilla Chip Lager by Taco Works and Tio Rodrigo

Taco Works & Tio Rodrigo are teaming up for the ultimate “homegating” experience. While most of us won’t be joining the tailgate at Raymond James Stadium or even making the trek to our local sports bars, millions of Americans will be flooding stores, stocking fridges and settling in for some “homegating” to finish up football season during the Super Bowl at February 7. California chip company Taco Works and Tio Rodrigo Craft Beer Micheladas are spicing up this year’s Game Day experience with the world’s first Tortilla Chip Lager. The two small businesses are cracking into a new homegating tradition by combining the greatest party staples in history.

Let’s hope we will be celebrating our soccer ‘European Championship’ this summer! If possible in the stadiums but if ‘homegating’ is our only option, it will even bring a lot of positive excitement. This article is inspiration for all beer brands, start thinking on what you can bring to our homes to complete the joy of watching a great game!

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Starbucks joins effort to help speed COVID-19 vaccination delivery

21-1-2021

  • Starbucks created a mock vaccine distribution site in Seattle
  • Starbucks created a mock vaccine distribution site in Seattle
  • Starbucks created a mock vaccine distribution site in Seattle

Last week, the Governor of the State of Washington, Jay Inslee announced at a press conference the goal of increasing the number of vaccines given to people each day from around 15,000 to 45,000. While the state hasn’t been allocated that many doses yet, that’s expected to change in the months ahead. To help meet the goal of being able to deliver more vaccines, the Governor has formed the new Washington State Vaccine Command and Coordination Center, a statewide public-private partnership comprised of companies including Starbucks, Microsoft, Costco, Kaiser Permanente, other health care groups and government organizations. Microsoft is lending its technology expertise and support, while Costco is focused on vaccine delivery by pharmacies. Kaiser Permanente is responsible for planning and delivery of mass vaccine doses to providers.

Nearly 24 million people in the United States have tested positive for COVID-19 and nearly 400,000 have died so far. So, this is an interesting co-operation in which the knowledge of Starbucks is focused on assisting with operational efficiency, developing models for vaccination centres that can be standardized and reproduced across the state and helping improve the patient experience. They tried to create the most streamlined Starbucks they ever built, that sells only one product. Read more about the knowledge they gathered in 10 days…

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