27 metres of sushi for guests at De Langste Tafel (The Longest Table)
19-5-2026
On Wednesday 27 May, The Longest Table will take place at Oosterdok in Amsterdam, a charity dinner organised by Refugee Company and A Beautiful Mess. At an exceptionally long table, which is ultimately expected to stretch one kilometre, guests are invited for an evening of connection, shared dining and support for projects helping people with refugee backgrounds. One of the most eye-catching elements of the evening is a 27-metre sushi roll, prepared by DoubleTree by Hilton Amsterdam Centraal Station in collaboration with Sushi Time.
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Trends we spotted | Week 20
19-5-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
- Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
- Two examples of hosPETality:
- At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
- The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
- Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
- Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
- Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.
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Celebrate Paloma Day at the Restaurants of THE ENTOURAGE GROUP | Taste this iconic cocktail in a variety of flavours!
18-5-2026
THE ENTOURAGE GROUP is once again bringing back one of its most beloved annual moments: Paloma Day. From today, May 18 through May 31, this iconic cocktail takes centre stage at the restaurants of THE ENTOURAGE GROUP. The Paloma is a Mexican cocktail traditionally made with tequila and grapefruit soda. Is the Paloma your favourite summer cocktail, or would you like to try one for the first time? Then you know where to go during this period!
As we have mentioned before, in the US they celebrate not only a general cocktail day, but also dedicated days for specific cocktails, including ‘World Paloma Day’ on May 22. It’s great to see THE ENTOURAGE GROUP embracing this occasion across its restaurants!
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All in purple | Grimace brings birthday vibes to McDonald’s Germany
30-4-2026
The iconic purple McDonald’s character Grimace has been appointed ‘Head of Birthdays’ in Germany, turning the concept of birthdays upside down: according to him, every day is a celebration. Following the success of the Grimace Shake last year, he once again takes center stage in a bold campaign, this time featuring an all-purple theme, including a new menu and limited editions.
Is purple becoming the food color of 2026? Recently, we also covered the introduction of the ube spring collection in European Starbucks locations.
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Trends we spotted | Week 17
28-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
- Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
- TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
- In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
- The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
- During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
- Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
- SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
- You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.
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THOMS Underground Bar | Rotterdam nightlife hotspot reopens on the Meent
17-4-2026
The music is back on and the dance floor is calling: THOMS Underground Bar is reopening its doors in the heart of Rotterdam. Starting Friday, April 24, the popular nightlife venue on the Meent will once again be open every Friday and Saturday from 10:00 PM to 3:00 AM.
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Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair
17-4-2026
This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.
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Hawaiian launches the ‘Faya Bowl’ in collaboration with comedian Jay Francis
16-4-2026
A taste of Surinamese flair with the first new bowl in eight years. After eight years, 50 locations, and millions of bowls served, Hawaiian is taking a bold step by expanding its menu with an entirely new signature bowl: the Faya Bowl. Developed in collaboration with comedian Jay Francis, the bowl reflects his Surinamese roots and personal taste profile, translated into a Caribbean-inspired creation. The result is a vibrant combination of color and spice.
1 minute read
Trends we spotted | Week 15
13-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
- Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
- Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
- From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
- KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
- AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
- McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
- From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
- The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
- McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.
Enjoy reading!
A limited orange edition of Tompoesje | From cult pastry to party shot
10-4-2026
A tompouce is a traditional Dutch pastry you’ll find at nearly every bakery in the Netherlands. Some eat it layer by layer, others squash it in one go. But for those who prefer to toast rather than struggle, there’s a new alternative this season. Tompoesje introduces a limited Orange Edition: the iconic tompouce pastry transformed into a festive shot drink. The original pink version has already grown into a popular favorite at parties and gatherings, and with this special edition, Tompoesje taps into every moment when the Netherlands turns orange. From King’s Day to the World Cup, and those spontaneous nights where the party vibe matters just as much as the score.
2 minutes read
27 metres of sushi for guests at The Longest Table
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