What does the catering industry do in the context of the COVID-19 virus | Inspiration March 27

27-3-2020

Our perspective on the world has completely changed during the past couple of weeks, a true paradigm shift! At this very moment it’s important to constantly fact check all the news about the Coronavirus, a lot of fake and scary news has been spotted at the social media. For example at a website in the U.S. we came across a question whether or not food could be a source of the virus. Fortunately they also gave the official answer of the CDC (Centers of Disease Control and Protection) but please don’t believe strange advices!

We also spotted a lot of positive inspiration. So, we want to show you some small positive gestures and inspiration during these anxious times.
Stay healthy and take care of each other! ^Team Horecatrends

Very positive news is that we see a lot of people unite and not only in the health care. We even spotted an online game in which gamers can help the university of Washington’s Center for Game Science to create a medicine.

In France the Accor Group, a hotel chain, opened the CEDA (Coronavirus Emergency Desk Accor) telephone helpdesk. They help to accommodate homeless people trough France in conjunction with the government.

We spot a lot of positive initiatives by restaurants, like for example #JREwhatsinthefridge and other ones to keep in touch with their guests. In the Netherlands, one of our chefs with two Michelin stars started a video making a delicious daily meal. And many more individuals give tutorials, which made us laugh is the reaction of a famous chef in an Instagram story: “After two days in quarantine and watching many cooking videos, I understand why so many of you come to restaurants” 😉

In most languages there is a saying like ‘money can’t buy happiness’ but if you’re very rich you can buy a ‘Covid-19 themed exclusive package’ at Le Bijou Hotels & Resorts in Switzerland. But if you’re entertaining your kids at home, you could make them happy with a ‘toilet paper’ cake!

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Trends we spotted | Week 12

20-3-2020

  • trends we spotted this week

Our perspective on the world has completely changed in the past week, what a paradigm shift! I personally thought that we would no longer post trends and inspiration on Horecatrends. It seems of no importance right now but we also spotted a lot of positive inspiration. So, we have written a ‘trends we spotted this week’ with small positive gestures and inspiration in these anxious times.
Stay healthy and take care of each other! ^Marjolein van Spronsen

This week, among other links to articles about a hand wash tutorial by Gordon Ramsey and the Cheese trucks of the London based The Cheese Bar.

McDonald’s in the U.S. and Canada are considering rent deferrals for its franchisees and Uber Eats is introducing a new support package that includes a waiving of delivery fees on all orders from independent restaurants across U.S. & Canada and dedicated marketing campaigns.

And an article at Eater about what restaurants need right now to actually survive in the USA. Here in the Netherlands, the government is taking all the necessary measures at this moment and even banks are helping. We wish all restaurant owners worldwide will be able to find a way to stay in business.

Chipotle tackles social distancing with virtual hangouts on Zoom, interesting inspiration if you try to reach young people. And upscale restaurant Canlis in Seattle finds new business model in the Covid-19 crisis.

In the Netherlands we spotted free e-learning programs for people working in the hospitality industry and many restaurants offer gift vouchers with benefits. One of them doesn’t give vouchers but gift plates!

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First edition of the Gin & Rum Festival in the Netherlands

9-3-2020

  • Gin & Rum festival
  • Gin & Rum festival
  • Gin & Rum festival

First edition of the Gin & Rum Festival at seven different locations throughout the Netherlands. Unlimited tasting of more than 100 different gin and rum brands. From the Piña Colada to the now indispensable Gin & Tonic. At the first edition of the Gin & Rum Festival everything revolves around these two distillates. Seven Dutch cities are taking part in the new festival this year and each location will be transformed into a true gin & rum paradise. Upon arrival, gourmets receive a full-fledged tasting glass with which they can taste more than 100 different types of gin and rum unlimited at the stands of well-known and emerging new brands. In addition to these tastings, visitors gain knowledge during substantive workshops, make their own cocktails and dance on fine tunes in the silent disco. Smell, taste and enjoy while being inspired by the stories of passionate distillers and bartenders.

This festival makes it possible to try the tastiest gins and rums with your friends at various unique locations in the Netherlands. Do not miss it!

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Trends we spotted | Week 8

24-2-2020

  • trends we spotted this week

At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about the Crystal Clear Bread Challenge, cheese made from cauliflower and Popcorn Chicken Pizza.

 Burger King New Zealand released a sandwich with just French Fries and at the New York Fashion Week Croc’s latest collaboration has been released: Crocs clogs for KFC fans!

 KFC China created ‘pocket franchises’ via Wechat, a virtual franchise system to engage customers and encourage people to order from the restaurant. And the Travalyst coalition announces the development of new sustainability frameworks to help travellers to find sustainable travel and tourism options.

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Gacha Gacha Coffee | A do-it-yourself coffeeshop by Maruyama Coffee

21-2-2020

A do-it-yourself coffeeshop, created by Nendo Design Studio for Maruyama Coffee In Japan. Although already closed it’s been an introduction to a coffeeshop that didn’t require many staff members. Nendo Design Studio created the almost fully-automated café called Gacha Gacha Coffee. The experience was inspired by Gachapon, a capsule toy vending machines that’s popular in Japan. The pop-up from October till November 2019, located in the observation deck of Roppongi Hills, featured 12 vending machines. At these machines consumers could purchase a capsule filled with coffee beans for ¥500 (USD 4.50). As from that the consumer had to take the coffee to semi-automated stations to brew it themselves. Staff only had to give information and clean up!

The idea behind Gacha Gacha Coffee is to create a coffee experience that makes you choose your beans, take time to watch it brewed and maybe even talk about coffee with a barista and of course enjoy the view at the observation deck! But as Trendwatching (we spotted Gacha Gacha Coffee in their ‘Innovation of the day’-trendletter) indicates it’s a great example on how you can use automation to face labour shortage, which we’re facing in the Netherlands as well.

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Booking.com | Twenty epic unique places to stay to kick start 2020 New Year’s resolutions

24-1-2020

  • booking.com the 'Practice Self Care Room'
  • booking.com the 'Snap Your Best Shot Room'
  • booking.com the 'Snap Your Best Shot Room'
  • booking.com the 'Unplug Room'
  • booking.com the 'Recommit To Romance Room'
  • booking.com the 'Read More Room'
  • booking.com the 'Learn To Dance Room'
  • booking.com the 'Learn To Code Room'
  • booking.com the 'Become Financially Savvy Room'
  • booking.com the 'Be More Adventurous Room'

This holiday season, Booking.com, the global travel leader with a mission to make it easier for everyone to experience the world, is encouraging consumers to book a trip to help kick start 2020 New Year’s resolutions. In an effort to offer inspiration, Booking.com is custom designing 20 incredible experiences available for guest bookings, with each “Resolution Suite” themed to align with 20 of the most popular New Year’s resolutions for 2020. Booking.com has encouraged consumers to #BookYourResolution to help them come true.

Great marketing campaign by booking.com. Unfortunately only available in the US and hopefully the lucky ones that had the opportunity to stay in one of their resolutions suites are probably even more motivated to have their resolution come true! The suites were available for 2 nights as from January 17th! It might be a great 2021 New Year’s resolution for Booking.com to create a likewise campaign in Europe, preferably in Amsterdam!

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Trends we spotted | Week 3

16-1-2020

  • trends we spotted this week

At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about Selfridges that has a café with an adult-sized slide in its window and about Lets Golf!, they transformed the city of Groningen into a minigolf park.

During the Hotelnacht (the hotel night) 2020 in Amsterdam (the 18th of January) you can participate at Taiko Bar’s Asian Karaoke Night at the Conservatorium hotel. Or visit the Pulitzer x Lindt during the Hotelnacht 2020. They’re creating a chocolate heaven!

In December the first vegan cheese shop opened in Amsterdam and in London a pop-up cheese-themed hotel will open! An idea by Café Rouge.

Le Prestine in Antwerp, the new restaurant for Sergio Herman is looking for staff, they will open this April. Also a link to ‘The Jungle Bubble by Anantara’ in Thailand, watching elephants from your bed and bubble! And inspiration for a children’ playground from Beijing, the Baoyan Park Children’s Entertainment Park. 

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Collabs & Crossovers

3-12-2019

Enjoy the blog by our colleague Niek Timmermans from Van Spronsen & Partners hospitality consultants. He blogs about the trendy collabs & crossovers, how hip and popular are they in 2019?

Earlier this year, Leonie van Spronsen wrote a blog about crossovers, how she felt 2019 could have been the year of crossovers. She kicked it off with an example of the Emmy Cheeseburger Dumplings of Mimi Chengs in New York. Two hospitality entrepreneur comrades that created a dish out of their individual bestsellers. We also have an example of this in the Netherlands, the Taiko X FEBO authentic FEBO snack wall in Tunes bar with limited-edition langoustine frikandels and Wagyu burgers specially created by chef Schilo van Coevorden.

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Online pop-up Dunkin’ shop | Exclusive holiday merchandise

25-11-2019

  • Online pop-up Dunkin´ shop for merchandise presents

The search to find the perfect present for the Dunkin’ lovers in your life can now be all wrapped up. Dunkin’ launched its first-ever online pop-up Dunkin’ shop in the USA in November, offering a selection of Dunkin’-ized holiday gifts that fans can’t find anywhere else. From apparel like a holiday sweater, one-piece pajamas and joggers to accessories like scrunchies, a fanny pack and an electric guitar, the limited-edition, fun and festive items currently featured on Dunkin’ Shop will be on every Dunkin’ fan’s holiday wish list.

Although most merchandise is only available in the USA we think the web shop is inspiration for restaurants with a large fan base! And although it’s original we’re sure it isn’t the first online pop-up shop! We spotted the FEBO web shop (check out their pajamas in photo 8 at this article in Dutch)  in the Netherlands back in 2018, with all kind of merchandise of this Dutch snackbar brand.

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Hotella Nutella | The sweetest hotel pop-up of all will open in Napa Valley in 2020

22-11-2019

  • Hotella NutellaHotella Nutella
  • Hotella NutellaHotella Nutella
  • Hotella NutellaHotella Nutella
  • Hotella NutellaHotella Nutella

A dream comes true for Nutella fans over the whole world, a pop-up Nutella hotel will open in January 2020 in Napa Valley, California. Inspired by Nutella®, The Original Hazelnut Spread®, the exclusive one weekend only pop-up will treat three Nutella super-fans and their guests to an unforgettable breakfast experience that showcases new and exciting ways to enjoy the hazelnut spread. Consumers interested in vying for a reservation for the weekend of January 10-12, 2020 can apply for the chance to win a visit to the property by going to the website of Hotella Nutella, and creating a video that demonstrates how Nutella makes their mornings special. Nutella fans can also find full contest rules here.

Earlier this year we wrote about the pop-up Taco Bell Hotel and the Airbnb Barbie home. It looks like marketing departments of famous brands found their way into the hotel world! We wonder when their will be pop-up in a Dutch hotel?

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