Spot ‘De Beren Helmet’ in the Netherlands | De Beren’s iconic helmet returns to the streets
2-6-2026
After being absent from the streets for years, a nostalgic piece of history of restaurant chain ‘De Beren’ (The Bears) is making a comeback: the iconic ‘De Beren Helmet’. Since yesterday, De Beren delivery drivers will once again be riding around wearing the distinctive helmet that once became a beloved sight across the Netherlands. To celebrate its return, the restaurant chain is launching a nationwide contest. Anyone who spots a delivery driver wearing ‘De Beren Helmet’, takes a photo, and submits it, will have a chance to win free spare ribs for a year.
2 minutes read
Local Taste 010 | A year of culinary walking and tasting at restaurants in Rotterdam
2-6-2026
Since June 1, Rotterdam has its own edition of Local Taste. This new glossy city magazine invites food lovers and urban explorers to (re)discover the city through its vibrant culinary scene. The magazine features a wide variety of restaurants, bars, and hidden gems for lunch and brunch. With the magazine in hand, readers can make their way from one tasting experience to the next. Each edition includes ten Taste Coins, which can be redeemed for a tasting at participating venues.
2 minutes read
ASTER at ’t Kadaster in Ostend | Pop-up restaurant by chef Túbo Logier
29-5-2026
This summer, chef Túbo Logier, known for the Brussels-based restaurant ASTER, will open a temporary pop-up in Ostend. From early June through the end of August, he will bring his ingredient-driven cuisine to the Belgian coast. In doing so, he also returns for a while to the region where he grew up (Gistel). The pop-up, ‘ASTER at ’t Kadaster’, opens on June 3 at ’t Kadaster, located at Alfons Pieterslaan 39 in Ostend, and will run through the end of August.
1 minute read
abc kitchens celebrates the summer with Mexican courtyard pop up at The Emory
22-5-2026
This June, abc kitchens by world-renowned chef Jean-Georges Vongerichten is bringing his signature taste of Mexico to London with a tequila-fuelled takeover of the courtyard at The Emory.
Are the flavours of Mexico trending? In just a couple of weeks, restaurant TATEMADO, a Mexican fine dining restaurant in Ostend (Belgium), will open its doors. Meanwhile, all restaurants of THE ENTOURAGE GROUP are serving a variety of Paloma cocktails until May 31.
1 minute read
27 metres of sushi for guests at De Langste Tafel (The Longest Table)
19-5-2026
On Wednesday 27 May, The Longest Table will take place at Oosterdok in Amsterdam, a charity dinner organised by Refugee Company and A Beautiful Mess. At an exceptionally long table, which is ultimately expected to stretch one kilometre, guests are invited for an evening of connection, shared dining and support for projects helping people with refugee backgrounds. One of the most eye-catching elements of the evening is a 27-metre sushi roll, prepared by DoubleTree by Hilton Amsterdam Centraal Station in collaboration with Sushi Time.
Reading time: 2 minutes
Trends we spotted | Week 20
19-5-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
- Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
- Two examples of hosPETality:
- At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
- The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
- Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
- Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
- Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.
Enjoy reading!
Celebrate Paloma Day at the Restaurants of THE ENTOURAGE GROUP | Taste this iconic cocktail in a variety of flavours!
18-5-2026
THE ENTOURAGE GROUP is once again bringing back one of its most beloved annual moments: Paloma Day. From today, May 18 through May 31, this iconic cocktail takes centre stage at the restaurants of THE ENTOURAGE GROUP. The Paloma is a Mexican cocktail traditionally made with tequila and grapefruit soda. Is the Paloma your favourite summer cocktail, or would you like to try one for the first time? Then you know where to go during this period!
As we have mentioned before, in the US they celebrate not only a general cocktail day, but also dedicated days for specific cocktails, including ‘World Paloma Day’ on May 22. It’s great to see THE ENTOURAGE GROUP embracing this occasion across its restaurants!
2 minutes read
All in purple | Grimace brings birthday vibes to McDonald’s Germany
30-4-2026
The iconic purple McDonald’s character Grimace has been appointed ‘Head of Birthdays’ in Germany, turning the concept of birthdays upside down: according to him, every day is a celebration. Following the success of the Grimace Shake last year, he once again takes center stage in a bold campaign, this time featuring an all-purple theme, including a new menu and limited editions.
Is purple becoming the food color of 2026? Recently, we also covered the introduction of the ube spring collection in European Starbucks locations.
1 minute read
Trends we spotted | Week 17
28-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
- Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
- TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
- In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
- The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
- During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
- Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
- SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
- You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.
Enjoy reading!
THOMS Underground Bar | Rotterdam nightlife hotspot reopens on the Meent
17-4-2026
The music is back on and the dance floor is calling: THOMS Underground Bar is reopening its doors in the heart of Rotterdam. Starting Friday, April 24, the popular nightlife venue on the Meent will once again be open every Friday and Saturday from 10:00 PM to 3:00 AM.
2 minutes read
Spot de Berenhelm - De iconische helm van De Beren keert terug in het straatbeeld
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