Trends we spotted | Week 14
7-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
- Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
- On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
- Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
- Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
- KFC in Spain is transforming its restaurant signs into giant döner skewers.
- A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
- Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
- Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.
Enjoy reading!
McDonald’s Türkiye Introduces ‘Archie’ for gamers
7-4-2026
McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s Türkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the ‘Archie’ for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.
2 minutes read
Fairmont Hotels & Resorts launches new ‘Special Happens…’-experiences worldwide
7-4-2026
Fairmont Hotels & Resorts has introduced six new immersive experiences as part of its ‘Special Happens…’-experiences, spanning properties across the globe. Further advancing the brand’s commitment to Make Special Happen for all guests, the offerings highlight Fairmont’s signature service and sense of celebration. Designed to create memorable moments rooted in local culture, the offerings are grouped into four themes: After Dark, In the Wild, Around the Table, and In the Spotlight.
3 minutes read
At Otomat on the menu this spring | ‘You’ve Got The L’Oeuf’ pizza or egg benedict pizza and pitchers of spritz
27-3-2026
Spring is just around the corner, and at Otomat that means a fresh update to the menu, with new dishes and a brand-new look. From 25 March 2026, Otomat is introducing a new spring menu featuring lighter flavours, new vegetarian options, such as the ‘You’ve Got The L’Oeuf’ pizza (aka Egg Benedict pizza) and spritz pitchers, as well as a few surprising twists on classics.
2 minutes read
Bagels & Beans introduces the Caffeine Compass | Discover your personal caffeine rhythm
26-3-2026
From strategic sipper to double-shot thinker, insight into how coffee affects your energy. These days, we measure just about everything. Our steps. Our sleep. Our screen time. But our caffeine intake often remains overlooked. Even though coffee is a fixed part of the daily rhythm for many Dutch people: nearly 80% drink coffee weekly, averaging around 3 to 4 cups per day. With the Caffeine Compass, Bagels & Beans provides insight into what that means for your energy throughout the day.
2 minutes read
Layan Life by Anantara | A new generation of women-focused longevity retreats
23-3-2026
Layan Life by Anantara, the brand’s flagship wellness retreat at Anantara Layan Phuket Resort, introduces a new collection of women-focused longevity retreats designed to support and empower women at every life stage. From tech-overloaded teens to women navigating midlife hormonal changes and those seeking strength and vitality later in life, the programmes address evolving wellbeing needs.
2 minutes read
RHUM FEST PARIS | An edition celebrating the spirit of Carnival in April
10-3-2026
RHUM FEST PARIS returns on April 18, 19 and 20, 2026 at the Parc Floral de Paris with an edition celebrating the spirit of Carnival. A symbol of joy and sharing, Carnival serves as one of the cultural bridges between Europe and many rum- and cachaça-producing territories : French Guiana, Trinidad and Tobago, Guadeloupe, Martinique, Haiti, Rio de Janeiro, Salvador de Bahia…
2 minutes read
Trends we spotted | Week 9
3-3-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Burger King is introducing updates to its iconic Whopper, including a new bun and box packaging.
- Live Más LIVE 2026 by Taco Bell, a Hollywood-themed event revealing its 2026 menu innovations.
- Kyriad has launched ‘Prompt It’ the first AI-powered travel guide created by the brand.
- Travel and Tour World has released its ‘Top 50 Nightlife Travel Destinations for 2026’.
- Starbucks is launching new Coffee & Protein bottled drinks on March 23.
- Freddy’s Frozen Custard & Steakburgers has added permanent Senior Meals (55+) to its menu.
- Mandarin Oriental has appointed Simone Biles as its first Global Wellness Ambassador.
Enjoy reading!
Cool Kids Check In | Avani’s Family Friendly Resorts for every kind of kid
27-2-2026
Family holidays are no longer one-size-fits-all. Avani’s Family Friendly Resorts is responding with a collection of resorts across Asia and the Indian Ocean designed around how kids actually travel, from Water Babies and Sporty kids to Foodies, Adventurers and Creatives. Each resort reflects different interests and energy levels while keeping the overall experience simple, flexible and enjoyable for parents too.
Great examples of a cool kids check in!
2 minutes read
The Jollof Club chooses community funding for its first permanent location in Amsterdam-Zuidoost
26-2-2026
The West African restaurant concept The Jollof Club in Amsterdam is taking its next step. Chef Nicolas Aquaa and hospitality entrepreneur Bunmi Okolosi will open their first permanent location in spring 2026 at Klein Bijlmerplein (Bijlmerplein 508) in Amsterdam-Zuidoost. To make this possible, they have consciously chosen crowdfunding via CrowdAboutNow.
With this campaign, they are not only building financial support, but above all a community. Future guests, fans, and local residents can become co-creators from the very beginning. “We want people to feel part of this story from day one,” says Bunmi Okolosi. “Not just as guests, but as a community.”
2 minutes read
Mini-hologram as the hotel reception - credits Yaya Works - Independent Hotel Show Amsterdam
Radisson Hotel Amsterdam Schiphol Airport Hoofddorp
Parkhotel Olsberg-Winterberg is now part of Fletcher Hotels
New Summer Specials at Family restaurant chain - a Peanut Butter Shake and Carpaccio Salad
Marriott International and Lefay announced deal to grow luxury wellness offerings globally
KFC Spain - limited edition kebab
