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Claridge’s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair

17-4-2026

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This May, the Claridge’s hotel partners with The Newt in Somerset, one of the UK’s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge’s X The Newt in Somerset.

2 minutes read

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Hawaiian launches the ‘Faya Bowl’ in collaboration with comedian Jay Francis

16-4-2026

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A taste of Surinamese flair with the first new bowl in eight years. After eight years, 50 locations, and millions of bowls served, Hawaiian is taking a bold step by expanding its menu with an entirely new signature bowl: the Faya Bowl. Developed in collaboration with comedian Jay Francis, the bowl reflects his Surinamese roots and personal taste profile, translated into a Caribbean-inspired creation. The result is a vibrant combination of color and spice.

1 minute read

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Trends we spotted | Week 15

13-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
• Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
• Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
• From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
• KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
• AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
• McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
• From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
• The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
• McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.

Enjoy reading!

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A limited orange edition of Tompoesje | From cult pastry to party shot

10-4-2026

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A tompouce is a traditional Dutch pastry you’ll find at nearly every bakery in the Netherlands. Some eat it layer by layer, others squash it in one go. But for those who prefer to toast rather than struggle, there’s a new alternative this season. Tompoesje introduces a limited Orange Edition: the iconic tompouce pastry transformed into a festive shot drink. The original pink version has already grown into a popular favorite at parties and gatherings, and with this special edition, Tompoesje taps into every moment when the Netherlands turns orange. From King’s Day to the World Cup, and those spontaneous nights where the party vibe matters just as much as the score.

2 minutes read

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Trends we spotted | Week 14

7-4-2026

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
• Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
• On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
• Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
• Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
• KFC in Spain is transforming its restaurant signs into giant döner skewers.
• A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
• Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
• Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.

Enjoy reading!

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McDonald’s Türkiye Introduces ‘Archie’ for gamers

7-4-2026

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McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s Türkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the ‘Archie’ for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.

2 minutes read

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Fairmont Hotels & Resorts launches new ‘Special Happens…’-experiences worldwide

7-4-2026

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Fairmont Hotels & Resorts has introduced six new immersive experiences as part of its ‘Special Happens…’-experiences, spanning properties across the globe. Further advancing the brand’s commitment to Make Special Happen for all guests, the offerings highlight Fairmont’s signature service and sense of celebration. Designed to create memorable moments rooted in local culture, the offerings are grouped into four themes: After Dark, In the Wild, Around the Table, and In the Spotlight.

3 minutes read

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At Otomat on the menu this spring | ‘You’ve Got The L’Oeuf’ pizza or egg benedict pizza and pitchers of spritz

27-3-2026

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Spring is just around the corner, and at Otomat that means a fresh update to the menu, with new dishes and a brand-new look. From 25 March 2026, Otomat is introducing a new spring menu featuring lighter flavours, new vegetarian options, such as the ‘You’ve Got The L’Oeuf’ pizza (aka Egg Benedict pizza) and spritz pitchers, as well as a few surprising twists on classics.

2 minutes read

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Bagels & Beans introduces the Caffeine Compass | Discover your personal caffeine rhythm

26-3-2026

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From strategic sipper to double-shot thinker, insight into how coffee affects your energy. These days, we measure just about everything. Our steps. Our sleep. Our screen time. But our caffeine intake often remains overlooked. Even though coffee is a fixed part of the daily rhythm for many Dutch people: nearly 80% drink coffee weekly, averaging around 3 to 4 cups per day. With the Caffeine Compass, Bagels & Beans provides insight into what that means for your energy throughout the day.

2 minutes read

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Layan Life by Anantara | A new generation of women-focused longevity retreats

23-3-2026

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Layan Life by Anantara, the brand’s flagship wellness retreat at Anantara Layan Phuket Resort, introduces a new collection of women-focused longevity retreats designed to support and empower women at every life stage. From tech-overloaded teens to women navigating midlife hormonal changes and those seeking strength and vitality later in life, the programmes address evolving wellbeing needs.

2 minutes read

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