Food Fighters Universe | The first NFT-backed restaurant group
Andy Nguyen and Kevin Seo, the foodpreneurs behind the world’s first Bored Ape restaurant, Bored & Hungry, recently announced Food Fighters Universe (FFU), an NFT collection that will connect food and Web3. Launching in May, FFU will be a collection of 10,000 unique tokens on the ETH (Ethereum) blockchain. Each purchase will help to develop the world’s first NFT-backed restaurant group, focused on building gathering places in real life (IRL) and the metaverse, while offering utility and experiences for Food Fighters NFT holders. “I saw the Web3 space as a way to fix those problems and save the restaurant industry.” – Andy Nguyen.
Although we don’t see exactly what Andy Nguyen means with saving the restaurant industry, it’s an interesting development. They opened Bored & Hungry last Saturday and the 10,000 tokens will give members access to special events, rewards, and other perks. In January 2022 we wrote about the exclusive Flyfish Club, which is expected to open in New York City in 2023. A membership card for this exclusive club and restaurant is an NFT purchased with cryptocurrency.
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Claridge’s Afternoon Tea at the Maybourne Beverly Hills
For the first time in its 150 year history, Claridge’s legendary afternoon tea will be served outside of its Mayfair home, and will take residency at sister hotel The Maybourne Beverly Hills – the first American property from Maybourne Hotel Group. Guests will enjoy the traditional British teatime ritual, but with playful twists in true Maybourne spirit, that will reflect the flavours of California and the vibrancy of the destination. Presented on the LA hotel’s sweeping outdoor garden terrace, guests will enjoy this alfresco service surrounded by a white jacketed team, a fragrant garden of wild flowers, accompanied by the sounds of a grand piano.
Although it doesn’t sound like a trend, we love the idea of being able to enjoy a real British Afternoon Tea in another place. Would you go to a Dutch hotel if they would for example serve the delicious Claridge’s scones and their British style sandwiches? Or any of the Afternoon Tea’s we wrote about? We think collaborations like this could work at many more destinations!
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Rococo des Fleurs | Gastronomy Extravaganza
On May 13, 14 and 15, pop-up restaurant ‘Rococo des Fleurs’ will open its doors. An exclusive culinary, colourful experience styled by master florist Menno Kroon. In his ‘Oranjerie’ – hidden between the orchards of Cothen in the province of Utrecht – some of the best Michelin-starred chefs of the Netherlands, Ron Blaauw, Dennis Huwaë and Hans van Wolde will create ‘the taste of seduction’ pop-up dinners. Concert pianist Iris hond will enrapture guests with her grand piano music and a number of international club DJs will lace the evening with modern jazz, lounge and deep house. Rococo des Fleurs partner Bentley Leusden will facilitate pick-up & drop-off of guests.
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RoboBurger | The world’s first robot burger chef in a vending machine
RoboBurger, the world’s first fully autonomous robotic burger chef, recently launched with a ribbon cutting at the Newport Centre, a Simon Mall in Jersey City, NJ. This restaurant in miniature cooks restaurant-quality freshly grilled burgers from scratch, and it will soon be heading to airports, malls, colleges, offices, factories, and military bases across the country.
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The Queen’s Ball | The Bridgerton Experience in Los Angeles
The Bridgerton Experience is a 90-minute immersive experience that started March 24 at the Millennium Biltmore Hotel in Los Angeles and will continue through the Summer. An event that will be the talk of the town and mark the beginning of the much anticipated social season. Guests will be transported to England’s Regency-era London for a live concert by a string quartet playing Bridgerton’s memorable soundtrack. Alongside the music, attendees will interact with high society aristocratic characters to relive and participate in much-loved moments from Netflix and Shondaland’s hit series.
For fans of the Netflix series Bridgerton: if you’re traveling to the Los Angeles area, you could immerse yourself in the Bridgerton world… But they also invite you to visit the experience in Chicago, Washington DC and Montréal. The only requirement is that you need to be 21+ of age with a valid ID.
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Diego’s Burgers| Plant-based Chef’s Table pop-up at DGTL festival
During the 8th edition of DGTL festival (16-17 April 2022) at the NDSM Docklands in Amsterdam, chef Diego Buik from Diego’s Burgers will provide an exclusive, fully plant-based Chef’s Table pop-up. This pop-up is made possible thanks to Beyond Meat, who will open a plant-based foodcourt together with Apenkooi events. Diego’s signature dish this day? The Smashed Burger, especially developed for DGTL. Think of a juicy plant-based patty, made of Beyond Meat mince, served on a bun with tomato, pickle, lollo bianco, Violife cheddar and of course a good burger sauce. Finger licking good and guilt-free for the festival visitor with a great appetite.
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Win an overnight stay in the Marriott Bonvoy Suite of Dreams at Old Trafford
The Marriott Bonvoy Suite of Dreams brings fans to the heart of the action at Old Trafford with an exclusive behind the scenes experiences and the chance to take part in the first overnight stay at the stadium.
Marriott Bonvoy, along with Manchester United, one of the world’s most popular sports teams, are offering fans the chance to win the first-ever overnight stay at Old Trafford. One lucky fan and a guest will have the chance to wake up in the legendary football stadium on match day from the comfort of a suite transformed into a Marriott Hotels guest room overlooking the pitch.
Check out how you can be the lucky one!
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Trends we spotted | Week 13
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles and amongst others three Instagram posts we spotted, the special branding of Mr. Charlie’s in Los Angeles with their red/yellow colors as well as the upside down smile. And Miss Crispy Rice who recently opened inside the Oasis Wynwood in Miami, serving crispy rice sushi!
Another Instagram post that we really love is one from Paris where restaurant La Bourse et la Vie hired 3 refugees from Ukraine and changed their cuisine and their name in Le Borscht et la Vie as of yesterday for 2 months.
Dubai is the 36th destination which will have its own Guide MICHELIN! The first selection of restaurants will be revealed in June. And McDonald’s USA surprises fans with unexpected Szechuan Sauce drop. Great idea a limited time offer of products from the past, which product would you bring back?
SALSA SHOP is a fast growing brand of fresh Mexican food restaurants, they recently opened the 10th restaurant in the Netherlands and they have big dreams for Europe. And a great initiative of Culinair Leiden in our hometown, a 6.5 km long festive ribbon of tables along the Singelpark route on 25 and 26 June 2022: Singelpark Dinner.
Restaurant commerce platform, GoTab, recently announced that it is partnering with Mastercard to transform the digital checkout experience in hospitality venues across the US with the implementation of Click to Pay.
Wendyverse™ | Wendy’s® opens first restaurant in virtual reality
Wendy’s® is teaming up with creators in Meta’s Horizon Worlds to make (virtual) dreams come true with the grand opening of the Wendyverse™ in Horizon Worlds on April 2. Virtual reality becomes reality as Wendyverse™ gives fans all-new 3D opportunities to virtually interact with each other and the brand – as only Wendy’s can.
Another brand that seeks the Metaverse, recently we read that McDonald’s USA also has plans in that direction.
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Wilhelmus Orange IPA | Brewed for King’s Day in the Netherlands
The Orange fever will rage through the Netherlands at the end of April when we celebrate King’s Day (April 27) and Bird Brewery created their newest beer Wilhelmus Orange IPA for this event. A fresh, fruity Orange IPA (6%) with notes of orange. The Elixer hop also provides a subtle bitterness and tropical aromas. Our Dutch anthem is called the Wilhelmus and Brid Brewery creates beers with bird names, the Dutch ‘mus’ is a sparrow. They even brew their beers at a location in a forest near Amsterdam, House of Bird in the Diemerbos.
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