Twitter concierge


The Manhatten hotel in Rotterdam adapts to the Twitter hype in the Netherlands. The hotel is the first hotel in the Netherlands who has a twittering concierge. The concierge Lesley Klavert keeps the guests informed by Twitter about tourist attractions, restaurants, nightlife and events in Rotterdam. Guests can also ask questions via the Twitter account @conciergeRTM. Through the Twitter by the concierge, the hotel can keep the guests informed even before they come to Rotterdam.

Wi-Fi during flight


KLM and Air France started offering on board Wi-Fi during a flight. KLM and Air France will run a pilot on board of two Boeing 777-300 aircrafts for one year. Thanks to the Wi-Fi service all passengers can use the internet through their smartphone, laptop or tablet to communicate with the outside world during the flight. Beside this, passengers can use a wide range of free services such as information about their destination and the airline or the latest news. Once the airplane is at a height of 6 km, the Wi-Fi is available. Passengers need to pay a fee of € 10.95 per hour or € 19.95 for the entire flight.

Banana Ambassador


To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?

Flying store E-mart


The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.

Simons social experiment


  • koken

Eat every day at someone else’s place… Early this year Simon started his social experiment where he will eat every day at different places for one year. In return, he will paint a wall, cleans a house or he will bring something to eat or drink. Through his social experiment he discovers new tastes, meets new people and gets to know new places. Would you also like to cook for Simon? You can invite him at his Facebook page.

Live pizza process


Have you always been curious what goes on behind the scenes at Domino’s Pizza? Domino’s has installed five webcams at a Salt Lake City Domino’s location. When consumers order a pizza online, they can follow the pizza-making process from start to finish through, 12 hours a day. You can even zoom in on the dough, toppings or the oven. Domino’s added a new dimension to its transparency.

Toast en become Facebook friends


For years we’ve been making friends in the same way and make a toast. Now toasting has received an upgrade.. Toast with the Budweiser beer glass en become automatically friends on Facebook. Budweiser introduces the new beer glass ‘Buddy Cup’ with a chip that picks the signal of the nearest ‘Buddy Cup’. To connect the cup with a Facebook account, you need to scan the QR code at the bottom of the cup with a smartphone. When you toast, the red light will turn on and the toast is confirmed with a friend request on Facebook.

Send your mother a Dominos audio pizza


  • Domino's

On 12 May it is Mother’s Day. In the coming weeks we will publish remarkable recipes and promotions on horeacatrends. Do you have a special recipe or does your restaurant or hotel plans a special activity, let us know by mail via

Domino’s started a funny Mothers day promotion. The pizza chain gives away 50 free pizza cards with a personal audio message, including your mother’s favorite pizza. Through Facebook you can record a message and the 50 most original messages will be delivered on Mothers day with her favorite pizza.

Shaken and stirred with Barefoot wines


  • cocktails

The Californian wine brand ‘Barefoot’ introduces refreshing cocktail recipes for the summer, like the ‘Down the Aisle’, a cocktails made of the White Zinfandel Rose. The cocktail is refreshing and is a mix of pears, pineapple and strawberries flavor. The ‘Beachcomber’ cocktail is made of Pinot Grigio, a cocktail with fresh lime, green apple, pineapple and coconut milk flavor. These fresh cocktail recipes will get you in the mood for the summer… There is also a online contest where people can suggest cocktail recipes based on Barefoot wines, the winner will get a cash prize.

Cornetto Lick Challenge


Cornetto has launched a funny campaign: the Cornetto Lick Challenge. If you’ve got a talented tongue, you should probably join to the new Cornetto Lick Challenge, where you can compete for tongue supremacy amongst your friends. Your tongue gets different challenges like weightlifting, bowling and taekwondo. Participants battle with Nick Afanasiev (the longest tongue of 8,9cm) in order to win the challenge.

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