Share the taste of Vadouvan of Jonnie Boer
20-10-2014
From 6 to 12 October home cooks could win a special prize by sharing the taste of Vadouvan by Jonnie Boer with their neighbors. The 20 home cooks who shared the most meals with Vadouvan, won a cooking workshop at the Librije(***) worth of € 95, -. The workshop will take place at the end of this year and gives the winners the opportunity to cook in a professional kitchen. During the workshop, the 20 winners will prepare three dishes featuring the Vadouvan spices of the ‘Original Spices’ line by Jonnie Boer. The master chef himself will provide the winners with tips and preparation techniques.
Connect with other hotel guests by HelloTel
20-10-2014
The new app HelloTel is developed for people who are traveling alone and are looking for companionship. By using HelloTel you can see who is staying in your hotel as well and is looking for contact. The app is ideal to avoid uncomfortable situations where you approach someone who isn’t interested in a chat.
The HelloTel app
HelloTel is easy to use: check yourself in at the hotel via the app, and specify the reason you’re there (business or leisure). Then you will receive an overview of people who stay in the hotel as well and you are free to contact them. You can select the guests by the reason they’re there, for business or leisure, in this way you can select the companionship you are looking for: you can network with other business guests or meet up for a drink with people who are at the hotel for their holiday. The app also provides an overview of activities to do in the neighborhood.
Gastronomixs goes international
8-10-2014
During this year’s Chefs®evolution, the international website Gastronomixs.com was launched. Gastronomixs is already familiar in the Netherlands and used by a lot of Dutch topchefs. Gastronomixs is an online platform filled with ideas, recipes and inspiration about food. It inspires chefs to create new dishes or to adapt existing recipes. This website contains all the classic cooking methods but also the latest techniques all ordened by ingredient or product. Gastronomixs.com is designed to simplify the culinary creative process! Watch their video for more information.
How much was your stay worth?
2-10-2014
To promote the renewed Dorint Airport-Hotel Amsterdam launched a promotional campaign which allows guests to pay whatever they think the stay was worth. In terms of ‘how much was your stay worth?’ the hotel offers guests an overnight stay in one of the renovated rooms. On 24, 25 and 26 October, you can book a room, give online feedback and decide what you want to pay.
Pay-as-you-wish
This temporary pay-as-you-wish concept gives guests the chance to get acquainted with the hotel. It is also an ideal way for Dorint Airport-Hotel to receive feedback from their guests. And if guest share their positive experience through their social media, it’s quite a great way to promote the remodeled rooms.
What’s your choice? Apple or Pumpkin pie flavor?
1-10-2014
Dairy Queen asked their fans to vote on which flavor the preferred; apple or pumkin pie flavor. in September, their more than 4 million members of the ‘Blizzard Fan Club’ and their guests voted for the pumpkin pie taste to win (54%). Members of the ‘Blizzard fan club “get a monthly email with the ‘Blizzard of the Month’ and at registration and anniversaries, they get coupons. One could vote at a specially created website; #VoteApple Or #VotePumkin. Earlier we saw a social media campaign from Pizza Hut, where customers could think of for the fictional perfume fragrance a name. What could you do to involve your guests via social media to your restaurant, nightclub or café?
Magic in the Rijksmuseum in Amsterdam
23-9-2014
Yesterday, 22 September, the Rijksmuseum in Amsterdam launched yesterday a new marketing campaign. With the working title ‘magic’ the campaign shows the beauty of the collection and the beauty of the building. The campaign aims to show visitors that the Rijksmuseum is a place where people will be amazed and touched and where people love to be. A special aspect of the video is that it shows real people and true emotions. The music of the film is composed by violist Sietse van Gorkom and Sebastiaan Roestenburg of the Ambassadors especially for this movie. The composition was live recorded in the Passage of the Rijksmuseum.
Other viral marketing campaigns of museums that we have spotted over the years: an action of the Rijksmuseum where people could visit the museum via google in 2012 and a Street Museum app from the Museum of London in 2011.
Selfies are here to stay!
16-9-2014
Restaurants, hotels and tourist attractions can use the trends #selfies.
The Braggy
Regardless of your opinion, too narcissistic, often poor quality, you aren’t fond of those flashes of the phones of those young people, the #Selfie is incredibly popular. Especially during this holiday season it struck me how many people make selfies at tourist spots, in well-known restaurants, on the beach, drinking a cocktail etcetera and posted it on their social media channels. In America they already came up with a new term, ‘The #Braggy’, from to brag.
How do you apply trends as entrepreneur in the hospitality industry?
1-9-2014
First of all, when talking about trends you need to realize that many different concepts are being named trends these days. However, there is a big difference between trends, hypes and inspiration. For example, we call our website hospitalitytrends.eu but mostly offer inspiration based on red threads in international trends. Real trends take their time in the adoption curve. If you look at the adoption curve of for example sustainability, you’ll see that it has been coming up for 15 to 20 years already and now it is mainstream, thus this is a trend. Hypes however usually stick around with the innovators and early adopters.
The usual development of a trend is that it begins with a very small portion of the population. Logically entrepreneurs are drawn to new trends since they are always looking for new success. They are constantly scared to miss out and fail in their business endeavours, yet specifically as an entrepreneur it is important that you keep on living your own dream and take care that you do not jump on every trend or hype that comes along.
Ibis Rotterdam City Centre opens its doors to bloggers
19-8-2014
At 15 August the Ibis Rotterdam City Centre opened its doors at the ‘Wijnhaven’ area in Rotterdam. To get guests acquainted with the hotel before opening, blogger Josie of maryjosie.com was invited to live in the hotel for two weeks (one week before opening and one week after opening). In this way, the blogger could share her experiences in and around the hotel, but also give the hotel an insight for an optimal guest experience. The Ibis Rotterdam City Centre organized several activities, starting off with an hotspot tour with 19 co-bloggers. The bloggers all agreed that the location is one of the USP’s of the hotel. The ‘Wijnhaven’, what is both located in the city centre and in the harbor, is an upcoming urban development area. This makes the area very attractive to live, work and stay in.
Heetch
12-7-2014
Heetch makes it easier to enjoy a night out in Paris and tries at the same time to reduce drunk driving by offering convenience and by their pricing. Users request a ride via the app and will be matched with a nearby driver. The price of the taxi fare is based on donations with a suggested amount per distance. The average ride is roughly 30% cheaper than the running meter of a cab in Paris. They offer an alternative to the heavy weekend surcharges of their competitors. Everybody with a car can join the Heetch driver’s community.
